📌 Core Information
🔹 Job Title: Video Content Strategist
🔹 Company: OLIVER Agency - APAC
🔹 Location: Singapore
🔹 Job Type: Freelancer
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🔹 Duration: 4 months
🚀 Job Overview
Key aspects of this role include:
1. Content Efficacy and Alignment: Ensure all adapted/localised video content answers strategic briefs efficiently while meeting the company’s objectives for driving awareness, engagement, and sales.
2. AI Utilization: Leverage AI to source creative and strategic insights to inform content strategy and run AI-driven focus groups through persona or cohort creation to gather targeted insights.
3. Market Research and Understanding: Conduct in-depth research to understand product nuances, visual preferences, and unique selling propositions (USPs) within each target market, and stay updated with market trends to ensure content remains relevant and impactful.
4. Data-Driven Strategy Formulation: Develop and execute content strategies based on data secured from clients and internal research, and analyse video performance data to refine and adjust strategies for greater effectiveness.
5. Content Review and Localization: Oversee the translation and localization of video content, ensuring it aligns with the original strategy and the specific needs of each market, and ensure all content maintains a high standard of quality and adheres to brand guidelines.
📋 Key Responsibilities
🔹 Content Efficacy and Alignment:
- Ensure all adapted/localised video content answers strategic briefs efficiently while meeting the company’s objectives for driving awareness, engagement, and sales.
- Guide the creative process, providing clear leadership and vision to the team.
🔹 AI Utilization:
- Leverage AI to source creative and strategic insights to inform content strategy.
- Run AI-driven focus groups through persona or cohort creation to gather targeted insights.
🔹 Market Research and Understanding:
- Conduct in-depth research to understand product nuances, visual preferences, and unique selling propositions (USPs) within each target market.
- Stay updated with market trends to ensure content remains relevant and impactful.
🔹 Data-Driven Strategy Formulation:
- Develop and execute content strategies based on data secured from clients and internal research.
- Analyse video performance data to refine and adjust strategies for greater effectiveness.
🔹 Content Review and Localization:
- Oversee the translation and localization of video content, ensuring it aligns with the original strategy and the specific needs of each market.
- Ensure all content maintains a high standard of quality and adheres to brand guidelines.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field.
Experience:
- Proven experience (5+ years) in video content strategy, ideally within a similar industry.
- Strong understanding of content marketing principles and video production processes.
- Experience with AI tools and techniques in marketing and content strategy.
- Excellent research skills with the ability to translate insights into actionable strategies.
- Proficient in data analysis and performance metrics.
- Excellent communication and leadership skills.
- Ability to work collaboratively and lead a creative team effectively.
- Experience in APAC markets and multilingual content strategies.
- Familiarity with motion graphics and design principles.
- Strong portfolio demonstrating successful video campaigns that drove awareness, engagement, and sales.
Preferred Skills:
- Knowledge of AI tools and their benefits/features.
- Passion for and inquisitive about AI and new technologies.
💰 Compensation & Benefits
Salary Range: SGD 8,000 - 12,000 per month (based on experience and industry standards for similar roles in Singapore)
Benefits:
- Health insurance (medical, dental, and vision)
- Retirement contributions (matched up to 5%)
- Generous annual leave (20 days + 1 day per year of service, capped at 25 days)
- Flexible work arrangements (hybrid remote/on-site schedule)
- Professional development opportunities (training, workshops, and conference attendance)
- Employee referral bonus program
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
📈 Applicant Insights
Company Context:
- Industry: Advertising Services
- Company Size: Medium (1,001-5,000 employees)
- Founded: 2004
- Company Description: OLIVER is a global advertising agency specialising in creating bespoke in-house agencies and marketing ecosystems for brands. They combine creativity, data, and technology to deliver effective and innovative solutions.
- Company Specialties: Brand strategy and planning, real-time marketing, creative execution, digital strategy, social media, CRM, loyalty, data analytics, in-housing, marketing ecosystems, and AI.
Role Analysis:
- Career Level: Mid-Senior (5-10 years of experience)
- Reporting Structure: This role reports directly to the Art Director/Designer and works closely with a Motion Graphics Editor.
- Work Arrangement: Hybrid (2 days on-site, 3 days remote)
- Growth Opportunities: Potential growth paths include senior roles in content strategy, team leadership, or moving into management within the agency.
Location & Work Environment:
- Office Type: Modern, creative workspace with collaborative areas and private offices.
- Office Location(s): 151 Rosebery Avenue, London, UK; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Ireland; 46 Kim Yam Rd, Singapore, Singapore
- Geographic Context: Singapore offers a multicultural environment with a strong business hub and vibrant creative scene.
- Work Schedule: Flexible hours with remote work options and a hybrid work arrangement.
Interview & Application Insights:
- Typical Process: Online application submission, phone/ video screening, in-depth interviews, and a final presentation or assessment.
- Key Assessment Areas: Strategic thinking, content strategy development, AI integration, market research skills, and leadership potential.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of AI tools and their application in content strategy.
- Prepare examples of successful video content strategies you've led or contributed to.
- ATS Keywords: Video content strategy, AI integration, market research, data-driven strategy, content localization, team leadership, hybrid remote work, Singapore.
🛠️ Tools & Technologies
- AI tools (e.g., AI-driven focus groups, AI content generation, AI analytics)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Slack, Microsoft Teams)
- Data analysis tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Ambition, imagination, inspiration, learning, and results-focused approach.
- Work Style: Collaborative, creative, and innovative environment where team members support each other's growth and success.
- Self-Assessment Questions:
- How do you align with OLIVER's company values, particularly 'ambition' and 'imagination'?
- How do you ensure your work maintains a high standard of quality and adheres to brand guidelines?
- How do you approach learning and staying updated with new AI tools and technologies?
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced agency environment.
- Balancing remote work and on-site collaboration effectively.
- Adapting to the unique cultural nuances and preferences of various target markets.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on AI integration and localisation for APAC markets.
- It requires a strong understanding of AI tools and their application in content strategy, as well as experience working in APAC markets.
- Career paths may include moving into management or specialising in AI-driven content strategy.
📝 Sample Projects
- Leading a video content strategy for a global brand, leveraging AI to gather insights and localise content for multiple markets.
- Collaborating with a cross-functional team to develop and execute a data-driven content strategy that increased engagement and sales by 30% within six months.
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the video content team currently, and how can this role address them?
- How does the agency support the professional development of its employees, particularly in AI and content strategy?
- What are the key performance indicators (KPIs) used to measure the success of video content strategies, and how are they tracked and analysed?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/oliverseapac/jobs/7064405).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of successful video content strategies you've led or contributed to.
4. Follow up with the hiring manager one week after submission to confirm receipt of your application.
5. If shortlisted, be prepared to participate in a phone or video screening, in-depth interviews, and a final presentation or assessment.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
