📌 Core Information
🔹 Job Title: Virtual Assistant - Brand Systems and Strategy
🔹 Company: We Recruit Well
🔹 Location: Remote
🔹 Job Type: Contract
🔹 Category: Staffing and Recruiting
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing inventory and catalog systems across multiple platforms
- Developing and implementing marketing strategies, primarily through Instagram and email
- Streamlining business systems and workflows to improve efficiency
- Collaborating with the founder to support creative projects and brand storytelling
- Working remotely with a focus on independent initiative and strong communication
ASSUMPTION: This role requires a high level of self-motivation, organization, and attention to detail, as well as a strong understanding of small business marketing and e-commerce platforms.
📋 Key Responsibilities
✅ Inventory & Catalog Management:
- Upgrade and manage inventory system
- Streamline and update product catalogs across platforms (Shopify, Faire, Etsy)
- Ensure consistent and accurate product information across all platforms
✅ Marketing & Online Growth:
- Manage and optimize Instagram content strategy and posting schedule
- Support content creation for social media and email, including writing copy and creating graphics
- Assist in transitioning from Klaviyo to a simpler Shopify-integrated email platform and manage ongoing campaigns
- Create systems for capturing and converting leads through Shopify
✅ System Optimization:
- Reduce repetitive tasks by connecting platforms (e.g., Shopify + Faire)
- Set up efficient workflows for invoicing, shipping, and data entry
- Identify bottlenecks and propose improvements to simplify backend processes
ASSUMPTION: This role requires a proactive approach to identifying and addressing inefficiencies in business systems and processes.
🎯 Required Qualifications
Education: Not specified
Experience: 2-5 years of experience in small business marketing and e-commerce platforms
Required Skills:
- Proficient in Shopify, Faire, and Etsy
- Strong understanding of small business marketing and social media strategies
- Excellent organizational skills and attention to detail
- Proficient in graphic design tools (e.g., Canva, Photoshop)
- Strong communication and collaboration skills
Preferred Skills:
- Experience with Zapier or other automation tools
- Familiarity with Klaviyo or other email marketing platforms
- Knowledge of Reels strategy for Instagram
ASSUMPTION: The ideal candidate will have a strong background in small business marketing, a keen eye for detail, and a proactive approach to problem-solving.
💰 Compensation & Benefits
Salary Range: $30/hour (non-negotiable)
Benefits: Not specified
Working Hours: 15 hours/week to start (will taper to 8-10 hours/week)
ASSUMPTION: The salary range is provided and is non-negotiable. Benefits may include standard contract worker benefits, such as health insurance and retirement contributions.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 2-10 employees
Founded: 2019
Company Description:
- We Recruit Well is a boutique recruiting agency specializing in the remote and hybrid workplace for small businesses and non-profits
- The company was founded by Paige and Beth, who aim to help leaders and their workforce come together by finding the right fit for their teams
- We Recruit Well focuses on weeding out candidates who lack drive and passion, sending only talented candidates who want to ensure clients reach their goals
Company Specialties:
- Remote and hybrid workplace recruitment
- Staffing for small businesses and non-profits
- Finding the right fit for teams based on passion, drive, and qualifications
Company Website: http://www.werecruitwell.com
ASSUMPTION: We Recruit Well is a small, specialized recruiting agency with a strong focus on finding the right cultural fit for its clients' teams.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the founder of the company
Work Arrangement: Remote, with a focus on independent initiative and strong communication
Growth Opportunities:
- Potential for long-term contract or full-time employment with the right candidate
- Opportunity to work closely with the founder and gain insights into the company's growth and strategy
- Potential to take on additional responsibilities and grow within the role
ASSUMPTION: This role offers opportunities for growth and development within a small, dynamic company.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Not specified
Geographic Context:
- The role is remote, allowing for flexibility in location
- The company is based in Kennesaw, GA, but works with clients and candidates worldwide
Work Schedule: 15 hours/week to start (will taper to 8-10 hours/week)
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the founder
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing and social media strategy knowledge
- Technical proficiency with relevant platforms (Shopify, Faire, Etsy, Instagram, etc.)
- Organizational skills and attention to detail
- Communication and collaboration skills
- Cultural fit and passion for the role
Application Tips:
- Highlight relevant marketing and e-commerce experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your work, such as marketing campaigns or inventory management projects
- Be ready to discuss your approach to problem-solving and process improvement
ATS Keywords: Inventory management, catalog management, social media marketing, Instagram strategy, email marketing, Shopify, process optimization, data entry, graphic design, attention to detail, creative support, lead conversion, workflow automation, tech-savvy, small business marketing
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experience.
🛠️ Tools & Technologies
- Shopify
- Faire
- Etsy
- Instagram
- Klaviyo
- Zapier
- Canva or Photoshop
- Excel or Google Sheets
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for finding the right fit for teams
- Commitment to excellent customer service
- Attention to detail and quality in all aspects of the recruitment process
- Collaboration and communication
Work Style:
- Remote work environment with a focus on independent initiative
- Strong communication and collaboration skills
- Proactive approach to problem-solving and process improvement
- Flexible and adaptable to changing priorities and projects
Self-Assessment Questions:
- How do you ensure that you understand and align with a company's values and culture when applying for a role?
- Can you provide an example of a time when you identified and addressed inefficiencies in a business system or process?
- How do you stay organized and manage your time effectively in a remote work environment?
ASSUMPTION: Cultural fit is crucial for success in this role, as the virtual assistant will work closely with the founder and be responsible for managing critical business systems.
⚠️ Potential Challenges
- Managing multiple platforms and systems simultaneously
- Keeping up with the latest trends and best practices in small business marketing
- Adapting to changes in the company's priorities and projects
- Working independently with minimal supervision
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to adapt to change.
📈 Similar Roles Comparison
- This role is unique in its focus on inventory and catalog management, marketing strategy, and business system optimization for a small business
- Similar roles may include virtual assistant, marketing coordinator, or e-commerce manager, but this role combines aspects of all three
- Career paths may include transitioning into a full-time marketing or operations role within the company or moving into a similar role at another organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive inventory management system for an e-commerce business
- Creating and executing a social media marketing campaign to increase brand awareness and drive sales
- Streamlining workflows and improving efficiency in a small business's backend processes
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the most significant challenges facing the company's marketing and inventory management efforts, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing, e-commerce, and organizational skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your work, such as marketing campaigns or inventory management projects, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
