VP, Associate Creative Director, Copy

📌 Core Information 🔹 Job Title: VP, Associate Creative Director, Copy 🔹 Company: TBWA\\Worldhealth 🔹 Location: New York, NY 🔹 Job Type: Hybrid (3 days a week in NYC) 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 20, 2025 🔹 Experience Level: 6-10 years 🚀 Job Overview TBWA\\Worldhealth is seeking a dynamic VP, Associate Creative Director, Copy to drive creative excellence for our clients. This role involves hands-on creation, strategic insight, and collaboration with project teams to refine creative briefs and translate concepts into effective messaging. The ideal candidate will have a Bachelor’s degree in English, Journalism, or equivalent experience, along with 6-10 years of advertising writing/content experience. 📋 Key Responsibilities ✅ Creative Concepting & Writing: - Produce and supervise high-level, quality written material and other content to achieve creative excellence for clients. - Collaborate with project teams to understand business objectives and audience demographics, translating concepts into effective messaging. - Refine creative briefs and interact with project teams to advance the best thinking that is in line with the brief and project scope. - Present and sell ideas to clients; listen and interpret client feedback. ✅ Strategic Insight & Client Relations: - Provide strategic insight and contribute to the pursuit of organic business opportunities with research and analysis of the creative landscape. - Learn to identify new business opportunities within existing accounts to expand current assignments and acquire new projects. - Build strong client relationships and support business growth through exceptional client service and strategic thinking. ✅ Team Supervision & Mentoring: - Supervise other writers and teams where appropriate, using judgment to advance the best thinking that is in line with the brief and project scope. - Mentor junior talent and help train them to develop their skills and advance their careers. - Build a team and foster a collaborative work environment that supports client trust and business growth. 🎯 Required Qualifications Education: - Bachelor’s degree in English, Journalism, or equivalent experience. Experience: - 6-10 years of advertising writing/content experience. Required Skills: - Exceptional writing skills and strong command of the English Language. - Ability to use creativity in writing and good working knowledge of medical terminology (a plus). - Creative concepting skills. - Strong verbal communication skills. - Expertise with creation and presentation of scientific tables and statistical data. - Honed presentation skills. - Organizational skills to handle high work volume. - Ability to travel for in-person client meetings. Preferred Skills: - Experience with digital-asset management and client regulatory systems for timely, accurate workflow. - Familiarity with digital and traditional marketing channels, including video, and understanding of best production practices. 💰 Compensation & Benefits Salary Range: - The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire. - $170,000 - $190,000 per year Benefits: - Comprehensive benefits package, including health, dental, and vision insurance. - Retirement savings plan with company match. - Generous paid time off and holiday schedule. - Employee assistance program for work-life balance. - Professional development opportunities and training programs. - Employee discounts and perks. Working Hours: - Full-time position with a hybrid work arrangement (3 days a week in NYC). - Standard work hours are Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the hybrid work arrangement. 📌 Applicant Insights 🔍 Company Context Industry: - TBWA\\Worldhealth operates in the Advertising Services industry, focusing on healthcare advertising and marketing communications. Company Size: - TBWA\\Worldhealth is a mid-sized company with 201-500 employees, providing ample opportunities for career growth and collaboration. Founded: - TBWA\\Worldhealth was founded in 1989 and has since grown to become a leading global healthcare advertising agency. Company Description: - TBWA\\Worldhealth is the healthcare agency collective that doesn’t look like anyone else, and doesn’t function like anyone else. They believe in disrupting conventional thinking to grow business for clients and themselves. The agency is awake to the endless possibilities in wellness and healthcare, and passionate about improving lives everywhere. Company Specialties: - TBWA\\Worldhealth specializes in healthcare advertising, marketing communications, and branding for pharmaceutical, biotech, and healthcare organizations. Company Website: TBWAworldhealth.com 📊 Role Analysis Career Level: - This role is at the senior management level, offering significant responsibility and the opportunity to drive strategic initiatives. Reporting Structure: - The VP, Associate Creative Director, Copy reports directly to the Creative Director/GCD and works closely with account management and other departments to build client trust and drive business growth. Work Arrangement: - This is a hybrid role, requiring 3 days a week in the NYC office. The remaining workdays can be performed remotely. Growth Opportunities: - As a VP, Associate Creative Director, Copy, you will have the opportunity to build a team, mentor junior talent, and drive business growth through exceptional client service and strategic thinking. This role also offers the potential to advance to a Creative Director or GCD position in the future. 🌍 Location & Work Environment Office Type: - TBWA\\Worldhealth has a modern, collaborative office space in midtown Manhattan, New York City. Office Location(s): - 488 Madison Avenue, New York, NY 10022, US Geographic Context: - New York City offers a vibrant, multicultural environment with numerous amenities, entertainment options, and networking opportunities. The city is also home to many leading healthcare and pharmaceutical companies, providing ample opportunities for industry connections and collaboration. Work Schedule: - The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the hybrid work arrangement. The work schedule may vary depending on project deadlines and client needs. 💼 Interview & Application Insights Typical Process: - The interview process for this role typically involves an initial phone or video screen, followed by one or more in-person interviews with key stakeholders, including the Creative Director/GCD and members of the account management team. A final interview with the agency's leadership team may also be required. Key Assessment Areas: - Creative portfolio and writing samples. - Strategic thinking and problem-solving skills. - Client management and communication skills. - Cultural fit and alignment with TBWA\\Worldhealth's values and mission. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in advertising writing and content creation. - Include a portfolio of your best work, demonstrating your creativity, versatility, and ability to tell compelling stories through writing. - Prepare for interview questions that focus on your strategic thinking, client management, and cultural fit. Research TBWA\\Worldhealth's clients, industry, and company culture to show your enthusiasm and understanding of the role. ATS Keywords: - Creative Writing, Strategic Insight, Client Relations, Team Supervision, Presentation Skills, Medical Terminology, Digital Marketing, Traditional Marketing, Organizational Skills, Research Skills, Content Creation, Concept Development, Audience Understanding, Time Management, Delegation, Mentoring 🛠 Tools & Technologies - Microsoft Office Suite (Word, PowerPoint, Excel) - Adobe Creative Suite (Photoshop, Illustrator) - Google Workspace (Gmail, Google Drive, Google Docs) - Project management tools (e.g., Asana, Trello, JIRA) - Content management systems (CMS) and marketing automation platforms (e.g., WordPress, HubSpot, Marketo) 👔 Cultural Fit Considerations Company Values: - TBWA\\Worldhealth values creativity, collaboration, and a passion for improving lives through innovative healthcare communications. They seek candidates who share these values and are committed to driving business growth through exceptional client service and strategic thinking. Work Style: - TBWA\\Worldhealth fosters a dynamic, collaborative work environment that encourages creativity, innovation, and continuous learning. They value employees who are proactive, adaptable, and committed to delivering high-quality work under tight deadlines. Self-Assessment Questions: - How do your personal values align with TBWA\\Worldhealth's company values? - How do you approach working in a fast-paced, dynamic environment with tight deadlines? - How do you balance creativity and strategic thinking in your approach to advertising and marketing communications? - How do you build and maintain strong client relationships, even in challenging situations? - How do you mentor and develop junior talent to help them grow in their careers? 🛑 Potential Challenges - Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management. - Working with diverse client teams, each with their unique needs, expectations, and communication styles. - Balancing the need for creativity and innovation with the requirement to adhere to regulatory guidelines and industry standards. - Maintaining a healthy work-life balance in a fast-paced, hybrid work environment. 📈 Similar Roles Comparison - Creative Director vs. VP, Associate Creative Director, Copy: - A Creative Director typically has more strategic responsibilities and oversees a larger team, while a VP, Associate Creative Director, Copy focuses more on hands-on creation and may have a smaller team. - Both roles require strong leadership, strategic thinking, and the ability to drive business growth through exceptional client service and creative excellence. 📝 Sample Projects - Developing a comprehensive advertising campaign for a new pharmaceutical product launch, including TV, print, digital, and social media components. - Creating a series of patient education materials, such as brochures, videos, and web content, to improve medication adherence and health literacy. - Collaborating with a cross-functional team to develop a brand strategy and launch campaign for a biotech company's flagship product, targeting healthcare professionals and patients. 💡 Key Questions to Ask During Interview - What are the key priorities for this role in the first 30-60-90 days? - How does this role fit into the agency's long-term growth plans? - What are the most significant challenges facing the agency's clients in the current healthcare landscape, and how can this role help address them? - How does the agency support the professional development and career growth of its employees? - What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured? 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: TBWA\\Worldhealth Careers - Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in advertising writing and content creation. - Prepare a portfolio of your best work, demonstrating your creativity, versatility, and ability to tell compelling stories through writing. - Practice common interview questions and prepare thoughtful responses that showcase your strategic thinking, client management, and cultural fit. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.