📌 Core Information
🔹 Job Title: VP, Brand Acceleration - Ninja
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as the CMO’s strategic partner and right hand, driving alignment, accountability, and execution across the global marketing organization.
- Part Chief of Staff, part strategic integrator, part culture carrier, this leader serves as the connective tissue between the CMO, her leadership team, and cross-functional partners.
- Requires a rare mix of operational rigor, strategic insight, and people savvy, with the ability to drive outcomes across a global matrix, bring clarity to complexity, and lead through influence.
ASSUMPTION: This role is ideal for a strategic thinker with a proven track record in marketing or related fields, who thrives in a global, matrixed environment and can effectively navigate ambiguity.
📋 Key Responsibilities
✅ Strategic Planning & Execution: Partner with the CMO on annual planning, goal setting, and performance tracking across global marketing. Lead the function’s operating rhythms, drive the translation of high-level strategy into actionable plans, and ensure priorities are clear and work is progressing.
✅ Organizational Integration: Serve as the connective tissue between global leadership and regional/local execution, ensuring information, accountability, and priorities flow smoothly. Act as a proxy for the CMO when needed, identify and close organizational gaps, and cross-functionally integrate product development milestones, sales alignment, and marketing strategy.
✅ Executive Communications: Prepare executive-level presentations, internal communications, and reporting to keep leadership aligned and stakeholders informed. Support the CMO in communicating clearly with her leadership team, cross-functional partners, and the broader organization.
✅ Team Effectiveness & Special Projects: Help manage major cross-functional initiatives, partner with HR and the CMO on key people initiatives, monitor team health, and support the development of a strong, high-performing culture.
ASSUMPTION: This role requires exceptional organizational skills, strong business judgment, and the ability to build trusted partnerships across various teams and functions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Experience: 10+ years of experience in marketing, marketing operations, strategy, or business planning, with a proven track record of supporting or leading marketing initiatives in a global environment.
Required Skills:
- Strategic Planning & Execution
- Organizational Integration
- Cross Functional Integration
- Executive Communications
- Team Effectiveness
- Leadership
- Influence
- Marketing Operations
- Business Planning
- Consumer Brands
- High-Growth Environments
- People Management
- Communication
- Collaboration
- Problem Solving
Preferred Skills:
- Experience in consumer brands or high-growth environments
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in consumer brands, marketing organizations, or high-growth environments will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Marketing with 10+ years of experience in a global environment)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as the candidate's qualifications and SharkNinja's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: SharkNinja operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on consumer goods and product marketing.
Company Size: SharkNinja has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: 1994, with a rich history of innovation and market disruption in the consumer goods space.
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company's mission is to positively impact people's lives every day in homes around the world.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation, quality, and consumer-centric design makes it an attractive employer for individuals seeking a dynamic, growth-oriented work environment.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the CMO and serves as a strategic partner, driving alignment and execution across the global marketing organization.
Work Arrangement: On-site, with the opportunity for occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential advancement to Chief Marketing Officer or other senior leadership roles within the organization.
- Expansion of responsibilities and team leadership as the company continues to grow and evolve.
- Opportunities to work on high-impact projects and initiatives that drive significant business results.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA, is a suburban town located approximately 15 miles west of Boston, offering a mix of urban and rural living.
- The area is known for its strong sense of community, excellent schools, and abundant recreational opportunities.
- Needham is conveniently located near major highways and public transportation, providing easy access to Boston and other nearby cities.
Work Schedule: Full-time, with flexible hours and the opportunity for occasional remote work.
ASSUMPTION: The Needham location offers a pleasant work environment with easy access to urban amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership presence and influence
- Communication and collaboration skills
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and organizational integration skills.
- Research SharkNinja's mission, values, and recent initiatives to demonstrate your enthusiasm and cultural fit.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Strategic Planning, Marketing Operations, Global Marketing, Cross-Functional Integration, Executive Communications, Team Effectiveness, Leadership, Influence, Consumer Brands, High-Growth Environments, People Management, Communication, Collaboration, Problem Solving
ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' strategic thinking, leadership presence, and cultural fit, with a focus on finding the best match for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in relevant marketing, project management, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: SharkNinja strives to push boundaries, tackle the impossible, and deliver results that others only dream of.
- Customer Obsessed: The company prioritizes understanding and meeting the needs of its customers, with a focus on creating innovative, high-quality products that improve people's lives.
- One Team, One Dream: SharkNinja fosters a collaborative, inclusive work environment where everyone's ideas and contributions are valued.
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement.
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional integration.
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy driving results through strategic planning and execution?
- Are you comfortable working in a matrixed organization and navigating ambiguity to bring clarity and structure to complex situations?
- Do you have a proven track record of building trusted partnerships and leading through influence, rather than direct authority?
ASSUMPTION: Candidates who align with SharkNinja's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking, leadership presence, and the ability to navigate ambiguity, which may be challenging for candidates with less experience in global, matrixed environments.
- SharkNinja's fast-paced, dynamic work environment may not be suitable for candidates who prefer a more structured, predictable work setting.
- The role involves cross-functional integration and collaboration with various teams and stakeholders, which may present challenges in terms of communication, coordination, and prioritization.
- The on-site work arrangement may not be ideal for candidates who prefer a remote or hybrid work environment.
ASSUMPTION: Candidates should carefully consider their personal preferences, skills, and experiences when evaluating this role to ensure a strong fit with SharkNinja's work environment and culture.
📈 Similar Roles Comparison
- This role is similar to a Chief of Staff or Senior Strategic Advisor position, with a focus on driving alignment, accountability, and execution across a global organization.
- In the consumer goods and product marketing industry, this role is comparable to a Senior Marketing Director or VP of Marketing position, with a broader scope of responsibilities and a strategic focus.
- Career-wise, this role offers strong growth potential, with opportunities to advance to senior leadership positions within the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the industry when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and implementing a global marketing strategy to launch a new product line and drive market share growth.
- Leading a cross-functional team to optimize marketing spend and improve ROI across multiple channels and regions.
- Conducting a comprehensive market analysis and competitive landscape assessment to inform strategic decision-making and positioning.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and high-impact nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the CMO's leadership style and how this role will support her in driving the global marketing organization's success?
- How does the company approach cross-functional integration and collaboration, and what specific challenges has the team faced in this area?
- What are the key priorities for the global marketing organization in the first 90 days, and how can this role contribute to driving progress in these areas?
- How does SharkNinja support the professional development and growth of its employees, particularly in marketing and leadership roles?
- What are the most significant challenges facing the global marketing organization, and how can this role help address these issues?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, work environment, and growth opportunities, as well as assess their fit with the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic planning, organizational integration, and leadership.
- Prepare for behavioral interview questions that assess your problem-solving, communication, and collaboration skills, as well as your ability to navigate ambiguity and drive results in a global, matrixed environment.
- Research SharkNinja's mission, values, and recent initiatives to demonstrate your enthusiasm and cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
