VP, Brand & Creative Services

📌 Core Information 🔹 Job Title: Vice President, Brand & Creative Services 🔹 Company: Sollis Health 🔹 Location: 135 E 57th St, 4th FL, New York, NY 10022 🔹 Job Type: On-site, Full-time 🔹 Category: Branding & Marketing 🔹 Date Posted: July 2, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Leadership: Own and evolve the brand strategy, ensuring it scales nationally and reaches more members in current and future markets. 2. Cross-Functional Collaboration: Work closely with Growth, Sales, Product, Clinical, and Operations teams to ensure cohesive messaging across the full customer journey. 3. Team Building: Recruit, lead, and mentor a high-performing team across brand, creative, and marketing functions. 4. Data-Driven Decisions: Define KPIs, track performance, and continuously optimize marketing investments to drive measurable impact. 5. Fast-Paced Environment: Thrive in a dynamic, fast-paced environment, leading with confidence and comfort with ambiguity. ASSUMPTION: This role requires a strategic mindset with strong operational follow-through, moving seamlessly from vision to execution. The ideal candidate will be comfortable with ambiguity and excel in a fast-paced environment. 📋 Key Responsibilities ✅ Brand Strategy & Activation: Own Sollis’s brand strategy, positioning, and messaging, ensuring clarity, consistency, and impact across all touchpoints. ✅ Creative Excellence: Set and uphold high standards for creative execution—visually and verbally—across internal teams and external partners. ✅ Product Marketing: Lead product marketing for current and future offerings, translating complex services into clear, differentiated messaging for each of our customer segments. ✅ Integrated Marketing Strategies: Develop and execute integrated marketing strategies that drive business results across paid, owned, and earned channels. ✅ Marketing Calendars & Content Strategy: Manage marketing calendars and content strategy, aligned to business priorities, product launches, and cultural moments. ✅ Performance Tracking & Optimization: Define KPIs and apply data to measure performance, track ROI, and continuously optimize marketing investments. ✅ Team Leadership & Mentoring: Build, lead, and mentor a high-performing team across brand, creative, and marketing; recruit top talent and develop future leaders. ✅ Cross-Functional Collaboration: Collaborate cross-functionally with Growth, Sales, Product, Clinical, and Operations teams to ensure cohesive messaging across the full customer journey. ✅ Brand Stewardship: Act as a strategic brand steward—driving internal alignment, external consistency, and long-term brand equity. ✅ Cultural Fit & Work Style: Champion a culture of creativity, accountability, and continuous improvement, aligning with Sollis Health’s values and work style. ASSUMPTION: The ideal candidate will have a clear understanding of how consumers engage with brands today and what it takes to break through in a competitive market. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred) Experience: - 10-15+ years of progressive experience leading brand, marketing, and creative teams - A track record of building category-defining healthcare brands (experience in B2C and/or B2B environments is a plus) - Deep product marketing expertise, translating complexity into clarity and positioning that resonates Required Skills: - Exceptional written and verbal communication skills, with a sharp editorial eye and a compelling storytelling voice - A reputation as a talent magnet—attracting, growing, and retaining high-performing teams - A strategic mindset with strong operational follow-through, moving seamlessly from vision to execution - A clear understanding of consumer engagement with brands and what it takes to break through in a competitive market - Comfort with ambiguity and the ability to thrive in fast-paced environments Preferred Skills: - Experience with marketing automation tools (e.g., Marketo, HubSpot) - Familiarity with data analysis tools (e.g., Google Analytics, Tableau) - Knowledge of the healthcare industry and its unique challenges and opportunities ASSUMPTION: Candidates should have a strong understanding of the healthcare industry and its unique challenges and opportunities, as well as experience with marketing automation and data analysis tools. 💰 Compensation & Benefits Salary Range: $205,000 - $245,000 per year (New York City candidates only; actual pay may vary based on experience, location, and other factors) Benefits: - Excellent healthcare, dental, and vision coverage - 401K with 3% match - Unlimited PTO and generous sick time - 12 observed holidays - Free Sollis Health membership for you and eligible family members - Employee stock options offering - Annual professional development allocations - Modern, elegant, and high-end work environment ASSUMPTION: The salary range provided is for New York City candidates only. Actual pay may vary based on experience, location, and other factors. The comprehensive compensation and benefit package is designed to match the high caliber of our people. 📌 Applicant Insights 🔍 Company Context Industry: Healthcare, focusing on urgent and emergency care services Company Size: Medium (201-500 employees) Founded: 2016, with headquarters in New York, NY Company Description: Sollis Health is the first and only medical membership that’s on-demand 24/7, 365. We live up to the concierge promise: with just one call, our members experience unparalleled care and follow-up on their schedule and their terms. Our members never wonder if it’s a “real” emergency. They simply call Sollis for immediate access to ER-trained medical teams, on-site labs and imaging, expedited specialist appointments, and care navigation that’s all under one roof. With unlimited 24/7 virtual and in-person support from locations in Manhattan, the Hamptons, Los Angeles, South Florida, and San Francisco, Sollis puts our members in first class by handling all medical issues—big or small—with expert concierge care anytime, anywhere. Company Specialties: - Emergency care - Healthcare services - Urgent care Company Website: http://www.sollishealth.com ASSUMPTION: Sollis Health’s unique value proposition and comprehensive service offerings set it apart in the competitive healthcare landscape. 📊 Role Analysis Career Level: Executive (VP-level) role, reporting directly to the Chief Growth Officer and serving on the Extended Leadership Team Reporting Structure: This role will oversee the brand, creative, and marketing teams, with potential for further expansion based on business needs and growth. Work Arrangement: On-site, full-time role with a flexible work schedule, allowing for remote work as needed. Growth Opportunities: - Lead the evolution of Sollis Health’s brand as the company scales nationally and expands its service offerings - Build and mentor a high-performing team, fostering a culture of creativity, accountability, and continuous improvement - Collaborate cross-functionally to drive business results and enhance the member experience - Contribute to strategic decision-making processes, influencing the company’s overall growth and direction ASSUMPTION: This role offers significant growth potential for both the individual and the broader organization, as Sollis Health continues to expand its services and market presence. 🌍 Location & Work Environment Office Type: Modern, elegant, and high-end work environment, with a focus on employee well-being and productivity Office Location(s): - 135 E 57th St, 4th FL, New York, NY 10022 - Additional locations in Manhattan, the Hamptons, Los Angeles, South Florida, and San Francisco Geographic Context: - New York, NY: A bustling, multicultural city with a vibrant business ecosystem and a thriving healthcare industry - The Hamptons, Los Angeles, South Florida, and San Francisco: Prestigious locations with high concentrations of affluent residents and a strong demand for premium healthcare services Work Schedule: Flexible work schedule, allowing for remote work as needed and accommodating the demands of a fast-paced, dynamic work environment ASSUMPTION: The diverse geographic context and flexible work arrangements at Sollis Health cater to a wide range of candidate preferences and lifestyles. 💼 Interview & Application Insights Typical Process: 1. Initial phone or video screen with the HR team 2. In-depth behavioral and skills-based interviews with the hiring manager and key team members 3. Final interview with the Chief Growth Officer and/or other senior leaders Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Leadership and team-building capabilities 3. Communication and presentation skills 4. Cultural fit and alignment with Sollis Health’s values and work style 5. Industry-specific knowledge and healthcare experience Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 2. Prepare for behavioral interview questions, focusing on your problem-solving skills, leadership experiences, and ability to thrive in a fast-paced environment 3. Research Sollis Health and the healthcare industry to demonstrate your understanding of the company and its unique value proposition 4. Practice presenting your ideas and solutions clearly and concisely, as you’ll be expected to do in the role ATS Keywords: Brand strategy, creative execution, product marketing, integrated marketing, data analysis, team leadership, cross-functional collaboration, brand stewardship, consumer engagement, talent attraction, healthcare industry, marketing automation, data analysis tools ASSUMPTION: The interview process at Sollis Health is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company’s values and work style. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - Data analysis tools (e.g., Google Analytics, Tableau) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Office Suite, Google Workspace) - Design tools (e.g., Adobe Creative Suite, Sketch) ASSUMPTION: Familiarity with marketing automation and data analysis tools is essential for success in this role, as is proficiency in project management and collaboration tools. 👔 Cultural Fit Considerations Company Values: - Put members first - Be bold and innovative - Work together to win together - Embrace a growth mindset - Deliver excellence in everything we do Work Style: - Collaborative and inclusive, with a strong emphasis on teamwork and open communication - Fast-paced and dynamic, with a focus on continuous improvement and adaptation - Data-driven and results-oriented, with a commitment to measuring performance and optimizing processes - Creative and innovative, with a willingness to take calculated risks and challenge the status quo Self-Assessment Questions: 1. How do you align with Sollis Health’s core values, particularly “Put members first” and “Be bold and innovative”? 2. Describe a time when you had to adapt quickly to a significant change or challenge in a fast-paced environment. How did you approach the situation, and what was the outcome? 3. How do you ensure that your team’s work aligns with the broader company goals and contributes to the overall success of the organization? ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Sollis Health’s core values and work style, as well as a proven track record of success in fast-paced, dynamic environments. ⚠️ Potential Challenges 1. Fast-Paced Environment: The dynamic and fast-paced nature of the role may require candidates to adapt quickly to changing priorities and work demands. 2. Competitive Market: The healthcare industry is highly competitive, and candidates must be prepared to navigate complex market dynamics and competitive pressures. 3. Work-Life Balance: The role may require candidates to work flexible hours and be on-call to address urgent business needs, potentially impacting work-life balance. 4. Growing Responsibilities: As the company continues to expand, candidates may need to take on additional responsibilities and manage larger teams, requiring strong leadership and adaptability. ASSUMPTION: Candidates should be prepared to navigate the unique challenges and demands of a fast-paced, dynamic work environment and a competitive market landscape. 📈 Similar Roles Comparison 1. Vice President of Marketing (Healthcare Industry): This role focuses more on driving brand awareness and market share, with less emphasis on product marketing and cross-functional collaboration. 2. Chief Marketing Officer (B2C Company): While this role shares some similarities, it may not involve the same level of cross-functional collaboration or the unique challenges and opportunities presented by the healthcare industry. 3. Director of Brand Strategy (Creative Agency): This role may focus more on developing creative campaigns and less on the strategic and operational aspects of brand management, as well as the specific challenges and opportunities presented by the healthcare industry. ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it differs from similar positions in other industries or company contexts. 📝 Sample Projects 1. Brand Refresh: Lead a comprehensive brand refresh project, updating the visual identity, messaging, and tone of voice to better resonate with target audiences and reflect the company’s evolution. 2. Product Launch: Develop and execute a go-to-market strategy for a new service offering, including market research, positioning, messaging, and launch campaign execution. 3. Integrated Marketing Campaign: Design and implement an integrated marketing campaign that drives business results across multiple channels, leveraging data and analytics to optimize performance and maximize ROI. ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with brand refresh projects, product launches, and integrated marketing campaigns, demonstrating their ability to drive measurable impact and achieve business objectives. ❓ Key Questions to Ask During Interview 1. How does the Extended Leadership Team collaborate to drive business results and enhance the member experience? 2. What are the key priorities for this role in the first 90 days, and how will success be measured? 3. How does Sollis Health approach innovation and staying ahead of industry trends in the competitive healthcare landscape? 4. What are the most significant challenges facing the brand and marketing teams in the near future, and how can this role help address them? 5. How does Sollis Health support the professional development and growth of its employees, particularly those in leadership roles? ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, as well as their commitment to driving business results and enhancing the member experience. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://job-boards.greenhouse.io/sollishealth/jobs/6598247003 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role 3. Prepare for behavioral interview questions, focusing on your problem-solving skills, leadership experiences, and ability to thrive in a fast-paced environment 4. Research Sollis Health and the healthcare industry to demonstrate your understanding of the company and its unique value proposition 5. Practice presenting your ideas and solutions clearly and concisely, as you’ll be expected to do in the role 6. Follow up with the hiring manager one week after your interview to express your continued interest in the position and address any outstanding questions ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.