🔹 Job Title: VP, Brand Management & Product Marketing
🔹 Company: Walmart
🔹 Location: CA Burbank Bldg. 750, Second Century, Tower 2, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Retail
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with deep expertise in mobile games publishing, audience insights, full-funnel marketing, and cross-functional go-to-market execution. The ideal candidate will be passionate about mobile games, the evolving platform ecosystem, and connecting players to great experiences through data-informed and creatively ambitious marketing strategies.
✅ Lead the global brand and product marketing strategy for all mobile titles, from soft launch through scaled live operations
✅ Develop differentiated positioning and value propositions rooted in mobile player behaviors and motivations
✅ Collaborate with mobile studios and cross-functional publishing leads to inform product-market fit, competitive differentiation, and mobile-optimized roadmaps
✅ Own marketing budget planning and investment strategy across brand, UA, creative, creator, social, community, and lifecycle campaigns
✅ Lead global-to-local strategies that resonate across core and emerging markets
✅ Own mobile go-to-market planning from soft launch through live service, developing integrated launch strategies, UA plans, brand campaigns, and player engagement programs
✅ Partner with Research, Market Intelligence, and Analytics to drive competitive analysis, player segmentation, cohort behavior analysis, and campaign optimization
✅ Build and lead a high-performing mobile marketing team, defining clear roles, developing talent, and fostering a culture of agility, accountability, and creative excellence
✅ Champion modern mobile publishing practices and tools, driving innovation and change management
ASSUMPTION: This role requires a hands-on operator who can lead change, execute with urgency, and embed best-in-class mobile marketing and publishing practices within the organization.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years in brand, product marketing, or publishing roles, with a strong focus on mobile free-to-play games
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong understanding of player motivations, F2P mechanics, and lifecycle marketing strategies, and be comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity.
Salary Range: $213,500.00 - $396,500.00 per year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the retail sector. Actual salaries will vary based on several factors, including external market data, internal equity, location, skill set, experience, and performance.
Industry: Retail, with a focus on technology, transportation, logistics, merchandising, marketing, operations, health & wellness, eCommerce, and management
Company Size: 10,001+ employees. As a large organization, Walmart offers extensive resources and opportunities for professional growth and development.
Founded: 1962. Walmart has a rich history and established brand, providing a stable and secure work environment.
Company Description:
Company Specialties:
Company Website: Walmart Corporate Website
ASSUMPTION: Walmart's extensive resources and established brand provide a stable and secure work environment, with opportunities for professional growth and development.
Career Level: Executive-level role, reporting directly to senior leadership within the mobile gaming division
Reporting Structure: This role will likely report to the Senior Vice President of Mobile Gaming or a similar executive position
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future, depending on the company's policies and the candidate's needs
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on the success of Warner Bros. Games' mobile portfolio.
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): CA Burbank Bldg. 750, Second Century, Tower 2, United States
Geographic Context:
Work Schedule: Standard full-time work schedule, with the possibility of flexible hours or remote work arrangements, depending on the company's policies and the candidate's needs
ASSUMPTION: The office environment at Warner Bros. Games is modern, collaborative, and designed to foster creativity and innovation. The location in Burbank, California, offers a diverse range of cultural, recreational, and entertainment opportunities, with a Mediterranean climate and ample networking and professional development opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Mobile games, publishing, marketing, branding, leadership, team management, strategic thinking, data-driven decision making, creative, innovative, Warner Bros. Games
ASSUMPTION: The interview process at Warner Bros. Games is designed to assess the candidate's cultural fit, strategic thinking, leadership capabilities, expertise in mobile games publishing, marketing, and branding, analytical and data-driven decision-making skills, and creative and innovative approach to marketing and branding.
ASSUMPTION: The ideal candidate will have experience with mobile marketing platforms, marketing analytics tools, project management tools, creative tools, and communication and collaboration tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Warner Bros. Games values creativity and innovation, collaboration and teamwork, accountability and ownership, integrity and respect, and excellence and continuous learning. The ideal candidate will be comfortable working in a fast-paced, dynamic environment, collaborating across functions, and balancing data-driven decision making with creative and innovative thinking.
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to navigate complex organizational structures and adapt to change.
ASSUMPTION: This role offers a unique opportunity to drive the success of Warner Bros. Games' mobile portfolio, with potential for advancement within the organization and a clear career path for growth and development.
ASSUMPTION: These projects demonstrate the candidate's ability to lead cross-functional teams, drive data-informed decision making, and deliver impactful results in a fast-paced, dynamic environment.
ASSUMPTION: These questions demonstrate the candidate's strategic thinking, curiosity, and commitment to driving success in the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.