📌 Core Information
🔹 Job Title: VP, Brand Partnerships
🔹 Company: Live Nation Entertainment
🔹 Location: New York, NY, USA (with frequent travel)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with some travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and closing new business opportunities with leading brands
- Creating and executing high-impact live music-based marketing platforms
- Managing deal development and negotiation for multi-year contracts
- Growing and renewing existing accounts through strong relationships
- Hosting clients at Live Nation shows for unparalleled hospitality
ASSUMPTION: This role requires a high level of industry knowledge, strong relationships with senior marketing executives, and the ability to navigate a large, decentralized organization.
📋 Key Responsibilities
✅ Find, develop, and close new business opportunities with leading brands
✅ Work with integrated marketing and creative teams to build high-impact live music-based marketing platforms
✅ Manage development and deliver brand pitches to senior marketing executives
✅ Lead deal development and negotiation, from building term sheets to executing multi-year contracts
✅ Grow and renew existing accounts by developing strong and profitable relationships with brand partners
✅ Be the first point of contact for clients thinking about music strategy
✅ Advise and support development of overall sales strategy and positioning for overall business development
✅ Stay on top of relevant global market trends, client needs, expectations, and opportunities
✅ Host clients at Live Nation shows, providing unparalleled hospitality to our partners and prospects
ASSUMPTION: This role requires exceptional communication, analytical, and problem-solving skills, as well as the ability to manage multiple stakeholders with different priorities.
🎯 Required Qualifications
Education: BA/BS Degree required
Experience: 8+ years of sponsorship & brand partnerships sales within entertainment, sports, or agency. Music industry experience preferred.
Required Skills:
- Proven track record of successfully working with brands to create, sell, and execute best-in-class innovative integrated marketing programs and promotions
- Experience carrying and exceeding a 7-figure quota
- Exceptional ability to manage and problem-solve in a group of stakeholders with different priorities
- Strong understanding of and relationships with senior level and influential marketing executives at brands and their agencies
- Well-honed analytical ability and experience working with data and making data-driven decisions
- High energy and a collaborative personality that thrives in a fast-paced, changing environment
- Demonstrated high-level relationship building, problem-solving, and negotiating skills
- Strong interpersonal and leadership abilities with compelling presenting/pitching and written communication skills
Preferred Skills:
- Experience working with a large, decentralized organization
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in sponsorship sales and a strong network within the industry.
💰 Compensation & Benefits
Salary Range: $150,000 - $175,000 USD per year (based on market location, qualifications, skills, and experience)
Benefits:
- Medical, vision, dental, and mental health benefits
- Free concert tickets
- Generous paid time off
- 401(k) program with company match
- New parent programs
- Career development programs
- Volunteer time off
Working Hours: Full-time (with some travel required)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP-level role in brand partnerships within the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation Entertainment has over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Live Nation Entertainment was founded in 2005, with a rich history in the live entertainment industry.
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company offers exciting opportunities across various disciplines, with a focus on live events and ticketing.
- Live Nation is recognized as a great place to work, with a commitment to employee well-being and development.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
- Live events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation Entertainment's size and global presence offer applicants a dynamic and diverse work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive industry experience and a proven track record in brand partnerships.
Reporting Structure: The VP, Brand Partnerships will report directly to the President of Media & Sponsorship and work closely with internal marketing teams.
Work Arrangement: This role is on-site, with frequent travel required to meet with clients and attend events.
Growth Opportunities:
- Potential to grow within the Media & Sponsorship division or explore other opportunities within Live Nation Entertainment
- Chance to work with and learn from industry leaders in live entertainment
- Opportunity to develop and execute innovative marketing campaigns that drive brand success
ASSUMPTION: This role offers significant growth potential for the right candidate, with exposure to various aspects of the live entertainment industry.
🌍 Location & Work Environment
Office Type: Live Nation Entertainment's headquarters is located in Beverly Hills, California, with additional offices in New York, Chicago, and other major cities worldwide.
Office Location(s): New York, NY, USA (with frequent travel to other offices and event locations)
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample networking opportunities and access to key decision-makers
- The city's vibrant culture and diverse population provide a rich backdrop for live entertainment events
- New York City is home to numerous Fortune 500 companies, providing ample opportunities for brand partnerships
Work Schedule: Full-time, with some flexibility for remote work when traveling
ASSUMPTION: The New York City location offers unparalleled access to the entertainment industry and key decision-makers, making it an ideal base for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and other key stakeholders
- Final interview with the President of Media & Sponsorship
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and experience in brand partnerships
- Ability to manage multiple stakeholders and prioritize tasks
- Presentation and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Live Nation Entertainment's values
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Live Nation Entertainment's mission
- Prepare examples of successful brand partnerships and marketing campaigns you've executed in the past
- Research Live Nation Entertainment's recent events and partnerships to show your enthusiasm for the company and industry
ATS Keywords: Brand Partnerships, Sponsorship Sales, Entertainment Industry, Marketing Strategy, New Business Development, Client Management, Negotiation, Relationship Building, Data Analysis, Presentation Skills
ASSUMPTION: The interview process will focus on assessing the candidate's industry knowledge, communication skills, and cultural fit with Live Nation Entertainment.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Sheets)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Passionate and motivated
- Driven, with an entrepreneurial spirit
- Resourceful, innovative, forward thinking, and committed
Work Style:
- Fast-paced and changing environment
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple stakeholders with different priorities?
- Do you have a proven track record of building and maintaining strong relationships with senior marketing executives?
ASSUMPTION: Live Nation Entertainment values candidates who are passionate, driven, and committed to their work, with a strong entrepreneurial spirit and a collaborative work style.
⚠️ Potential Challenges
- Managing a large, decentralized organization with multiple stakeholders
- Keeping up with the fast-paced nature of the entertainment industry
- Balancing the demands of client expectations and internal team dynamics
- Travel requirements and time zone differences when working with global clients
ASSUMPTION: These challenges can be overcome by a strong, experienced candidate with excellent communication, problem-solving, and time management skills.
📈 Similar Roles Comparison
- VP, Brand Partnerships at Live Nation Entertainment vs. Director, Brand Partnerships at a smaller entertainment company
- Live Nation Entertainment offers a larger scale and more resources for brand partnerships
- Smaller companies may offer more flexibility and autonomy but less brand recognition
- Entertainment industry vs. sports industry brand partnerships
- Both industries offer unique opportunities for brand exposure and engagement
- The entertainment industry may provide more diverse and innovative partnership opportunities
- Career path: VP, Brand Partnerships to SVP, Head of Media & Sponsorship
- Live Nation Entertainment offers clear career progression for high-performing candidates
- Career growth may involve expanding the scope of responsibilities or moving into a leadership role
ASSUMPTION: This role offers a unique opportunity to work with a global leader in live entertainment, with clear paths for career growth and development.
📝 Sample Projects
- Developing and executing a multi-year brand partnership strategy for a Fortune 500 company, including event activations, digital campaigns, and content creation
- Negotiating and closing a six-figure sponsorship deal with a major consumer brand for a high-profile music festival
- Managing a team of account executives to deliver exceptional client service and exceed revenue targets for a portfolio of brand partners
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the VP, Brand Partnerships role at Live Nation Entertainment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall strategy for Live Nation's Media & Sponsorship division?
- What are the most challenging aspects of working with senior marketing executives in the entertainment industry?
- How does Live Nation Entertainment support the growth and development of its employees?
- What opportunities are there for collaboration and knowledge-sharing with other departments within Live Nation Entertainment?
ASSUMPTION: These questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Live Nation Entertainment's mission
- Prepare examples of successful brand partnerships and marketing campaigns you've executed in the past
- Research Live Nation Entertainment's recent events and partnerships to show your enthusiasm for the company and industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
