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VP, Brand Strategy

TBWA\Worldhealth
Full-time
On-site
New York, United States
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: VP, Brand Strategy

๐Ÿ”น Company: TBWA\Worldhealth

๐Ÿ”น Location: New York, NY

๐Ÿ”น Job Type: Full-time, On-site

๐Ÿ”น Category: Advertising Services

๐Ÿ”น Date Posted: June 9, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Driving disruption and innovation in brand strategy
  • Building and maintaining strong client relationships
  • Mentoring and developing junior strategists
  • Facilitating ideation sessions and generating insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, creative environment.

๐Ÿ“‹ Key Responsibilities

โœ… Establish new models and approaches to brand challenges

โœ… Build and maintain strong senior client relationships

โœ… Manage and mentor junior strategists to foster engagement and career growth

โœ… Develop and facilitate agency and client ideation sessions using Disruption and other facilitation tools

โœ… Drive client and agency research through new ways of gaining insight into brands

โœ… Contribute to and lead various aspects of Disruption Live by finding trending topics and monitoring macro-trends in culture

โœ… Work with account and creative managers to create brand positioning, Disruption roadmaps, and creative briefs

โœ… Facilitate efforts at generating insights from a variety of data sources to ensure development of Disruptive creative and brand ideas

โœ… Contribute to new business pitches by managing customer insight generation tied to pitch product clinical data

โœ… Interview target prospects to generate pitch content and story flow from findings

โœ… Attend live pitch presentations and act as authority within the opportunity

ASSUMPTION: This role requires a high level of independence, patience, confidence, and leadership to drive strategic initiatives and manage client relationships.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree

Experience: 5-7 years of prior work experience, preferably in an agency environment (pharmaceutical experience highly desired)

Required Skills:

  • Research/data focus
  • Independence
  • Patience, confidence, and leadership
  • Creativity and strategic agility
  • Oratory talent, verbal and written communication skills, and the ability to command a room
  • Sound judgment and discretion for conflict resolution

Preferred Skills:

  • Experience in the pharmaceutical industry
  • Fluency in additional languages

ASSUMPTION: Candidates with a strong strategic mindset, proven leadership skills, and experience in brand strategy will be most successful in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $143,000 - $163,500 (This range represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs.)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and creative work environment

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and other factors.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Advertising Services, specifically focused on healthcare and wellness

Company Size: 201-500 employees, providing a mid-sized agency environment with opportunities for growth and collaboration

Founded: TBWA\Worldhealth is part of the TBWA global network, founded in 1949, with the New York office established in 1989

Company Description:

  • TBWA\Worldhealth is the healthcare agency collective that doesnโ€™t look like anyone else, and doesnโ€™t function like anyone else.
  • They believe in discarding business as usual and disrupting conventional thinking to transform attitudes and behaviors in healthcare.
  • Their passion for improving lives drives their commitment to wellness and healthcare, making them a dynamic and innovative place to work.

Company Specialties:

  • Brand strategy and creative solutions
  • Disruptionยฎ methodology
  • Healthcare advertising and marketing

Company Website: TBWAworldhealth.com

ASSUMPTION: TBWA\Worldhealth is a creative and dynamic agency with a strong focus on innovation and disruption in the healthcare industry.

๐Ÿ“Š Role Analysis

Career Level: Senior-level position with significant responsibility and leadership opportunities

Reporting Structure: This role reports directly to the President of TBWA\Worldhealth and oversees a team of junior strategists

Work Arrangement: Full-time, on-site position with flexibility for remote work as needed

Growth Opportunities:

  • Mentoring and developing junior strategists
  • Contributing to new business pitches and driving agency growth
  • Potential for career advancement within the TBWA global network

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative agency environment.

๐ŸŒ Location & Work Environment

Office Type: Creative agency office environment with a focus on collaboration and innovation

Office Location(s): 488 Madison Avenue, New York, NY 10022, US

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene
  • The office is located in Midtown Manhattan, providing easy access to public transportation and amenities
  • The city's fast-paced environment can be both challenging and rewarding

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The New York office provides a dynamic and creative work environment with ample opportunities for professional growth and development.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • In-person or virtual interview with the hiring manager
  • Final interview with key stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and mentoring abilities
  • Communication and presentation skills
  • Cultural fit and alignment with TBWA\Worldhealth values

Application Tips:

  • Tailor your resume and cover letter to highlight your strategic thinking, leadership, and communication skills
  • Prepare examples of your brand strategy work and be ready to discuss your approach to brand challenges
  • Research TBWA\Worldhealth and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Brand Strategy, Disruption, Innovation, Leadership, Mentoring, Ideation, Research, Data Analysis, Client Relationships, Presentation Skills, Trend Monitoring, Analytical Thinking, Team Engagement

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with TBWA\Worldhealth.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Presentation software (e.g., Keynote, Prezi)
  • Research and data analysis tools (e.g., Google Trends, social media listening platforms)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and presentation software, as well as the ability to learn and utilize research and data analysis tools as needed.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Disruption: Challenging the status quo and driving innovation
  • Collaboration: Working together to achieve exceptional results
  • Creativity: Embracing a culture of curiosity and imagination

Work Style:

  • Fast-paced and dynamic environment
  • Focus on collaboration and teamwork
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you approach challenging the status quo and driving innovation in your work?
  • Can you provide an example of a time when you successfully collaborated with a team to achieve exceptional results?
  • How do you stay curious and imaginative in your approach to brand strategy?

ASSUMPTION: TBWA\Worldhealth values candidates who are innovative, collaborative, and creative, with a strong commitment to driving disruption and growth in the healthcare industry.

โš ๏ธ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Building and maintaining strong client relationships in a competitive industry
  • Driving innovation and disruption in a dynamic and ever-changing market
  • Adapting to the unique culture and work style of a creative agency

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and innovative agency environment.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is unique within TBWA\Worldhealth, focusing on brand strategy and disruption in the healthcare industry
  • Similar roles in other agencies may have a broader focus on account management or creative direction
  • Career progression in this role may lead to leadership positions within the agency or the TBWA global network

ASSUMPTION: This role offers a unique opportunity to drive disruption and innovation in brand strategy within a dynamic and creative agency environment.

๐Ÿ“ Sample Projects

  • Developing a brand positioning strategy for a new pharmaceutical product launch
  • Facilitating an ideation session to generate innovative brand ideas for an established healthcare client
  • Conducting research and analysis to identify trends and insights in the healthcare industry

ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the work required in this role, as well as the opportunity to drive growth and disruption in the healthcare industry.

โ“ Key Questions to Ask During Interview

  • Can you describe the agency's approach to driving disruption and innovation in brand strategy?
  • How does the agency support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the agency collaborate with clients to ensure their brand strategies are effective and aligned with their business objectives?
  • What is the agency's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions will help candidates better understand the role, the agency, and the cultural fit of the organization.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: TBWA\Worldhealth Job Application
  • Tailor your resume and cover letter to highlight your strategic thinking, leadership, and communication skills
  • Prepare examples of your brand strategy work and be ready to discuss your approach to brand challenges
  • Research TBWA\Worldhealth and be prepared to discuss how your skills and experience align with their mission and values
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.