📌 Core Information
🔹 Job Title: VP, Co-Brand Analytics
🔹 Company: Synchrony
🔹 Location: Chicago Site, Stamford Remote CT, Kansas City Remote KS, Costa Mesa CA US, Chicago Remote IL
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving the overall analytics vision for a set of general purpose and co-branded credit card portfolios across multiple industries.
- Leading a team of analysts to develop capabilities and solutions, derive actionable insights, and influence business strategies and decisions throughout the customer journey.
- Collaborating closely with clients and internal business partners to drive growth and profitability for the SYF Co-Brand business.
- Fostering a test and learn culture through ongoing assessment of strategies deployed.
ASSUMPTION: This role requires a strong background in analytics, with a focus on marketing and consumer analyses, segmentation, forecasting, reporting, and other projects related to improving portfolio performance, customer experience, and operational efficiency.
📋 Key Responsibilities
✅ Provide strategic leadership and hands-on analytical support to multiple general purpose and co-brand credit card portfolios.
✅ Develop analytics agenda and roadmap for each portfolio to drive business goals.
✅ Spearhead analytics development and delivery for new launches, value propositions, customer acquisitions, lifecycle marketing, and customer experience initiatives.
✅ Lead analytics and cross-functional teams to design, develop, implement, and monitor analytical solutions.
✅ Propose new analytical capabilities and solutions to optimize business value and customer experience.
✅ Lead team to produce analytics to track results of strategies deployed and create a test and learn culture through ongoing assessment.
✅ Foster strong partnership and engagement with both the internal SYF and client teams.
✅ Manage, coach, and develop a team of analytics professionals dedicated to the SYF Co-Brand business.
✅ Partner with Analytics CoE teams to drive best practices and central analytic capabilities across clients.
✅ Perform other duties and/or special projects as assigned.
ASSUMPTION: This role involves a significant amount of collaboration and stakeholder management, as well as the ability to work independently and drive projects to completion.
🎯 Required Qualifications
Education: Bachelor’s degree in Statistics, Economics, Mathematics, or another quantitative field, or in lieu of degree, a high school diploma/GED and 12+ years of experience in business analytics and/or advanced analytics role.
Experience: A minimum of 8+ years of work experience, including 5+ years of analytic leadership/managerial experience within financial services or other consumer analytics business, and 5+ years leading large-scale marketing and/or customer analytics projects.
Required Skills:
- Proven ability to manage remotely located domestic and international teams.
- Proven hands-on experience using SAS, SQL, and/or open-source tools (e.g., R, Python).
- Experience with data visualization tools such as Tableau.
- Understanding of targeting and segmentation, retail analytic tools, and advanced skills using Excel and PowerPoint.
- Understanding of credit card industry financial P&L drivers and sensitivities.
- Ability to influence senior corporate decision-makers and business strategies with analytical insights.
- Excellent verbal and written communication skills and the ability to engage effectively with a broad range of audiences.
- Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly.
Preferred Skills:
- General purpose and co-brand credit card experience.
- Client-facing experience.
- Advanced degree.
ASSUMPTION: Given the nature of the role, candidates with a strong background in analytics, leadership, and financial services are preferred.
💰 Compensation & Benefits
Salary Range: $170,000.00 - $290,000.00 USD Annual
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) plan with company match.
- Paid time off and holidays.
- Employee discounts and other perks.
Working Hours: Full-time, with the option to work from home, near one of our Hubs, or come into one of our offices. Occasional travel may be required.
ASSUMPTION: The salary range provided is based on market data for similar roles in the financial services industry. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Synchrony is a leading consumer financial services company, offering a wide range of payment, financing, and other specialty products to consumers across the United States.
Company Size: Synchrony has over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Synchrony was founded in 1932 and has a rich history in the financial services industry.
Company Description:
- Synchrony is committed to being essential to people's everyday lives by making it easier for them to access their essential needs and everyday wants with consumer financing that works for them.
- The company offers a wide range of products and services, including credit cards, personal loans, and promotional financing, to help consumers manage their finances and make informed credit choices.
- Synchrony partners with a network of over 350,000 merchants and health and wellness providers to provide consumers with access to the products and services they need.
Company Specialties:
- Consumer financing
- Credit cards
- Personal loans
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony's focus on being essential to people's everyday lives and providing consumer financing that works for them sets it apart in the financial services industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the Senior Vice President of Analytics.
Reporting Structure: The VP, Co-Brand Analytics Leader will have direct reports, including managers and analysts, and will collaborate with various internal and client teams.
Work Arrangement: This role is a hybrid position, with the option to work from home, near one of Synchrony's Hubs, or come into one of their offices. Occasional travel may be required.
Growth Opportunities:
- This role offers the opportunity to lead a team and drive strategic initiatives that impact the overall success of the SYF Co-Brand business.
- Synchrony's large employee base and diverse range of products and services provide ample opportunities for career growth and development.
- The company's commitment to fostering a culture of continuous learning and development enables employees to expand their skills and advance their careers.
ASSUMPTION: Given Synchrony's size and breadth of products and services, this role offers significant opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Synchrony has multiple office locations and Hubs across the United States, with the option to work from home or near one of their Hubs.
Office Location(s): Chicago Site, Stamford Remote CT, Kansas City Remote KS, Costa Mesa CA US, Chicago Remote IL
Geographic Context:
- Chicago, IL: Known for its vibrant culture, diverse neighborhoods, and robust economy, Chicago is an ideal location for professionals seeking a dynamic urban environment.
- Stamford, CT: A bustling city with a mix of urban and suburban living, Stamford offers a high quality of life with easy access to New York City.
- Kansas City, KS: A growing metropolitan area with a rich history and a thriving arts and culture scene, Kansas City offers a unique blend of urban and suburban living.
- Costa Mesa, CA: A coastal city with a Mediterranean climate, Costa Mesa is known for its beaches, parks, and outdoor recreation opportunities.
Work Schedule: Full-time, with the option to work from home, near one of Synchrony's Hubs, or come into one of their offices. Occasional travel may be required.
ASSUMPTION: Synchrony's flexible work arrangements and multiple office locations cater to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- On-site or virtual interview with the hiring manager and other team members.
- Final round interview with the Senior Vice President of Analytics.
- Background check and offer extension.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Leadership and team management capabilities.
- Communication and presentation skills.
- Industry knowledge and understanding of credit card industry financial P&L drivers and sensitivities.
- Cultural fit and alignment with Synchrony's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to analytics, leadership, and driving business value through data-driven insights.
- Demonstrate your ability to work collaboratively and influence stakeholders at all levels.
- Showcase your understanding of the credit card industry and Synchrony's business.
ATS Keywords: Analytics, Leadership, Marketing, Customer Analytics, Segmentation, Forecasting, Reporting, Team Management, Business Strategy, Communication Skills, Problem Solving, Project Management, Financial Analysis, Credit Card Industry, Consumer Finance
ASSUMPTION: Given the competitive nature of the job market and the high volume of applications Synchrony receives, it is essential to tailor your application materials and be prepared to demonstrate your qualifications and fit for the role.
🛠️ Tools & Technologies
- SAS
- SQL
- R
- Python
- Tableau
- Excel
- PowerPoint
ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for performing the job's core functions and driving business value.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Innovate and Adapt
- Collaborate and Win Together
Work Style:
- Data-driven and analytical.
- Collaborative and team-oriented.
- Adaptable and responsive to change.
- Strategic and forward-thinking.
- Results-oriented and focused on driving business value.
Self-Assessment Questions:
- How do you align with Synchrony's commitment to being essential to people's everyday lives?
- How do you approach working collaboratively with internal and client teams to drive business strategies and decisions?
- How do you ensure that your analytics and insights are clear, concise, and actionable for stakeholders at all levels?
ASSUMPTION: Synchrony's values and work style are critical factors in assessing cultural fit and ensuring a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing remote teams and collaborating with stakeholders across multiple time zones.
- Balancing the need for strategic, long-term initiatives with the demands of day-to-day operations and tactical projects.
- Navigating a large, matrixed organization with multiple internal and external partners.
- Keeping up with the latest trends and technologies in analytics and consumer finance.
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other analytics leadership roles in the financial services industry, this role offers a unique blend of strategic and tactical responsibilities, with a focus on driving business value through data-driven insights.
- Synchrony's large employee base and diverse range of products and services provide ample opportunities for career growth and development, setting it apart from smaller organizations in the industry.
- This role requires a strong background in analytics, leadership, and financial services, with a focus on marketing and consumer analyses, segmentation, forecasting, reporting, and other projects related to improving portfolio performance, customer experience, and operational efficiency.
ASSUMPTION: Given the unique nature of this role and Synchrony's size and breadth of products and services, it is essential to consider the specific requirements and opportunities it offers compared to similar roles in the industry.
📝 Sample Projects
- Developing and implementing a new customer segmentation model to improve targeting and personalization for a general purpose credit card portfolio.
- Conducting a comprehensive analysis of a co-branded credit card portfolio's customer acquisition and retention strategies to identify opportunities for improvement and optimization.
- Leading a cross-functional team to design, develop, and deploy a new customer experience initiative, leveraging advanced analytics and data visualization tools to improve customer engagement and satisfaction.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, as well as the opportunity to drive significant business impact through data-driven insights and innovative solutions.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall analytics strategy for the SYF Co-Brand business, and what are the key priorities for the first 90 days?
- What is the team structure and dynamics, and how does this role collaborate with other analytics leaders and internal business partners?
- How does Synchrony support the professional development and growth of its analytics team members?
- What are the key challenges and opportunities facing the SYF Co-Brand business, and how can this role drive value and impact in this context?
- How does Synchrony approach data governance, security, and compliance, and what are the key considerations for this role?
ASSUMPTION: These key questions help applicants understand the role's context, priorities, and opportunities, as well as Synchrony's culture and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on analytics, leadership, and driving business value through data-driven insights.
- Prepare for your interview by researching Synchrony's business, industry, and values, and by practicing your problem-solving and communication skills.
- If selected for the final round, be prepared to present a data-driven project or case study that demonstrates your analytical skills and ability to drive business impact.
- Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
