VP, Growth Analytics - Pharma

📌 Core Information

🔹 Job Title: VP, Growth Analytics - Pharma

🔹 Company: IPG Mediabrands

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Analytics & Data Science

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing analytics relationships with clients
• Overseeing data collection and generating insights
• Delivering actionable insights and ensuring high client satisfaction
• Collaborating with account management and Mediabrands data & technology teams

ASSUMPTION: This role requires a strong understanding of the digital ecosystem, analytics tools, and advanced analytic techniques. Strong project management skills and the ability to manage multiple ongoing project streams are also essential.

📋 Key Responsibilities

✅ Manage analytics relationships with clients, ensuring projects align with business goals and strategy

✅ Oversee data collection, determine analytical approach, interpret results, and generate data-driven insights

✅ Collaborate with account management and Mediabrands data & technology teams to ensure projects are aligned to client business goals

✅ Manage team and people, driving clarity in a multi-stakeholder environment

✅ Support new business development efforts

ASSUMPTION: This role requires strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing, with an attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)

Experience: 10+ years of experience in media analytics, audience research, or a related field

Required Skills:

• Strong understanding of the US data and ad tech ecosystem
• Experience with Tableau or PowerBI or any other dashboarding and data visualization tool
• Familiarity with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, sales forecasting, attribution, agile testing, market mix, and ROI measurement

Preferred Skills:

• Collaboration and project management skills
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging

ASSUMPTION: This role requires a strong understanding of the US data and ad tech ecosystem, with a focus on media, measurement analytics, quantitative business measures, and statistics. Experience with Tableau or PowerBI or any other dashboarding and data visualization tool is desirable.

💰 Compensation & Benefits

Salary Range: $180,000 - $200,000 USD per year

Benefits:

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off
• Company-wide Appreciation Weeks and Wellness Days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range for this position is based on industry standards for a role of this level and experience in the Chicago, Illinois, United States area. The benefits package is competitive and includes a range of health, retirement, and work-life balance benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1930 (as Interpublic Group)

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers full-service agency networks (UM, Initiative, Mediahub) and specialized business units (Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
• Clients include iconic brands from various industries, such as automotive, personal finance, CPG, pharma, entertainment, and retail

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online, Mobile, and Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global advertising and marketing services company with a broad portfolio of industry sectors. The company offers a comprehensive range of services, including media planning, buying, automation, digital media, branded content, and more.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the SVP, Growth Analytics, and may have team members reporting to them

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to advance to a senior leadership role within the analytics department
• Opportunities to work on high-profile client accounts and impact business growth
• Chance to collaborate with and learn from industry experts and thought leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance to a senior leadership role within the analytics department and to work on high-profile client accounts.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• Chicago, Illinois, United States
• New York, New York, United States

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: This role is based in a corporate office environment, with the primary office location in New York, New York, United States. The work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with senior leadership

Key Assessment Areas:

• Technical skills and expertise in analytics and data visualization
• Problem-solving and critical thinking skills
• Communication and presentation skills
• Cultural fit and leadership potential

Application Tips:

• Highlight relevant experience and achievements in your resume
• Prepare for behavioral and situational interview questions
• Showcase your portfolio or examples of your work, if applicable
• Research the company and role to demonstrate your interest and understanding

ATS Keywords: Analytics, Data Visualization, Tableau, PowerBI, Media, Measurement, Statistics, Project Management, Client Relationship Management, A/B Testing, Market Research, Pharma, Healthcare

ASSUMPTION: The interview process for this role typically involves phone or video screening, in-depth behavioral and technical interviews, and a final round interview with senior leadership. Key assessment areas include technical skills, problem-solving, communication, cultural fit, and leadership potential. Applicants should highlight relevant experience and achievements in their resume, prepare for behavioral and situational interview questions, and showcase their portfolio or examples of their work, if applicable.

🛠️ Tools & Technologies

• Tableau or PowerBI
• SQL or other database management systems
• Python, R, or other programming languages
• Excel or other spreadsheet software
• Google Analytics or other web analytics tools

ASSUMPTION: This role requires proficiency in Tableau or PowerBI for data visualization, as well as experience with SQL or other database management systems, and familiarity with Python, R, or other programming languages for data analysis. Experience with Excel or other spreadsheet software and Google Analytics or other web analytics tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Diversity & Inclusion
• Excellence

Work Style:

• Data-driven decision making
• Cross-functional collaboration
• Agile and adaptable
• Results-oriented
• Client-focused

Self-Assessment Questions:

• How do you align with the company's value of innovation, and can you provide an example of a time when you drove innovation in your previous role?
• How do you ensure that your work style is adaptable and agile, especially when faced with changing priorities or tight deadlines?
• How do you approach data-driven decision making, and can you describe a situation where you used data to influence a business outcome?

ASSUMPTION: IPG Mediabrands values integrity, innovation, collaboration, diversity & inclusion, and excellence. The ideal candidate for this role will align with these values and demonstrate a strong work ethic, data-driven decision making, cross-functional collaboration, agility, results orientation, and client focus.

⚠️ Potential Challenges

• Managing multiple ongoing project streams and tight deadlines
• Balancing client expectations with data-driven insights and recommendations
• Keeping up with the latest analytics tools and technologies
• Navigating a large, matrixed organization with multiple stakeholders

ASSUMPTION: This role may present challenges in managing multiple ongoing project streams and tight deadlines, balancing client expectations with data-driven insights, and navigating a large, matrixed organization with multiple stakeholders. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and effectively manage competing priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Analytics Manager or Director of Analytics in other advertising or marketing agencies, but with a focus on the pharma industry
• Unlike other roles, this position requires a strong understanding of the pharma industry and its unique data and analytics needs
• Career path comparison: This role can lead to senior leadership positions within the analytics department or transition to a client-facing role, such as a Client Services Director or Vice President

ASSUMPTION: This role is similar to a Senior Analytics Manager or Director of Analytics in other advertising or marketing agencies, with a focus on the pharma industry. The career path for this role can lead to senior leadership positions within the analytics department or transition to a client-facing role, such as a Client Services Director or Vice President.

📝 Sample Projects

• Developing a comprehensive data visualization dashboard for a major pharma client to track brand performance and market trends
• Conducting a market mix modeling analysis to optimize media spend and improve ROI for a direct-to-consumer healthcare brand
• Leading a cross-functional team to implement a new data management and analytics platform for a global pharmaceutical company, resulting in improved data quality and faster insights

ASSUMPTION: Sample projects for this role may include developing data visualization dashboards, conducting market mix modeling analyses, and leading cross-functional teams to implement new data management and analytics platforms. The ideal candidate will have experience working on similar projects and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• Can you describe the analytics team's structure and how this role fits within the organization?
• How does the company support the professional development and growth of its analytics team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach data privacy and security, especially in the context of working with pharma clients?
• Can you provide an example of a time when the company had to pivot or adapt its analytics strategy due to changes in the market or client needs?

ASSUMPTION: During the interview, applicants should ask questions about the analytics team's structure, professional development opportunities, key priorities for the role, data privacy and security, and the company's ability to pivot or adapt its analytics strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4665882007
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
• If you have a portfolio or examples of your work, be prepared to showcase them during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.