VP, Growth Marketing

📌 Core Information

🔹 Job Title: VP, Growth Marketing

🔹 Company: Curriculum Associates

🔹 Location: US MA Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading integrated strategies across the full customer lifecycle
• Driving demand generation, increasing lifetime customer value, and scaling impact
• Collaborating deeply across the organization to meet ambitious goals
• Staying grounded in the mission to support educators and students

ASSUMPTION: This role requires a strategic, data-driven leader who can connect big-picture vision to execution, build and empower high-performing teams, and collaborate effectively across the organization.

📋 Key Responsibilities

✅ Develop and execute end-to-end growth strategies, driving awareness, lead generation, conversion, retention, and renewals

✅ Align lifecycle efforts closely with Product Marketing, Sales, Customer Success, and Enablement teams

✅ Lead strategy and performance across digital marketing channels to drive measurable outcomes and ROI

✅ Use experimentation, segmentation, and automation to increase personalization and efficiency

✅ Oversee the development of integrated campaigns and programs that engage new audiences and deepen relationships with current customers

✅ Leverage data to monitor performance, identify insights, and continuously refine strategies

✅ Drive a test-and-learn culture using A/B testing and conversion optimization

✅ Build clear reporting frameworks to share marketing impact across the business

✅ Manage and grow a high-performing, collaborative, and empowered team

✅ Foster a culture of experimentation, creativity, and continuous improvement

✅ Provide mentorship and support to ensure team members grow in impact and confidence

✅ Oversee marketing operations and the technology stack in close partnership with IT

✅ Serve as the process owner for Lead to Opportunity workflows, ensuring seamless lead qualification and handoff to Sales

✅ Create scalable, efficient processes that drive long-term growth

✅ Manage the growth marketing budget, allocating resources toward high-ROI initiatives

✅ Make data-informed recommendations for future investments that maximize reach and impact

ASSUMPTION: This role requires a strong understanding of the full customer lifecycle, digital marketing channels, data analysis, and team leadership.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience

Experience: 10+ years of experience in leading digital marketing, demand generation, customer lifecycle marketing, ABM

Required Skills:

• Proven success in building and scaling integrated marketing strategies in a complex or matrixed organization
• Strong analytical skills with the ability to translate data into actionable insight
• Experience with CRM and marketing automation platforms, lead funnel optimization, and campaign attribution
• Proven success leading, mentoring, and developing high-performing teams

Preferred Skills:

• Experience in education, edtech, or mission-driven B2B2C industries

ASSUMPTION: Candidates with experience in the education, edtech, or mission-driven B2B2C industries may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $149,500 - $275,500 per year. This range takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on their Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets.

Benefits:

• Medical, Dental, Vision, and Basic Life Insurance
• 401k Plan with Employer Match
• Flexible Vacation and Sick Policy
• Paid Holidays and Winter Office Closure
• Additional Perks and Benefits

Working Hours: 40 hours per week. Typical office environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Growth Marketing role with the given experience level and location. The actual offer may vary based on the candidate's qualifications and the company's compensation philosophy.

📌 Applicant Insights

🔍 Company Context

Industry: Curriculum Associates operates in the E-Learning Providers industry, focusing on education technology and educational publishing.

Company Size: Curriculum Associates has 1,001-5,000 employees, which means it offers a mix of large-company resources and small-company agility. Applicants can expect a structured yet flexible work environment.

Founded: Curriculum Associates was founded over 50 years ago and has since grown to serve a third of the nation’s K–8 students with its award-winning learning programs like i-Ready.

Company Description:

• Curriculum Associates believes in the potential of every child and is committed to making classrooms better places, serving educators, and supporting equitable learning experiences for all students.
• The company's data-driven, research-backed cloud technology products transform how students learn, creating an environment where every child can thrive and rise to their potential.
• Curriculum Associates has been awarded many recognitions as a top employer and has a team of over 2,500 employees who are lifelong learners dedicated to serving the educational community.

Company Specialties:

• Education
• Educational Publishing
• K-12
• Education technology
• Curriculum
• Math
• Online Assessment and Instruction
• Special Education
• Diagnostic
• Early Childhood
• Adaptive Assessment
• State and Common Core Standards
• Reading
• BRIGANCE
• and Supplemental

Company Website: http://www.curriculumassociates.com

ASSUMPTION: Curriculum Associates is a well-established company with a strong commitment to education and technology, providing applicants with a stable and mission-driven work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and experience in growth marketing.

Reporting Structure: The VP of Growth Marketing will report to the SVP of Marketing and will be responsible for leading and managing a team of marketing professionals.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance. However, the position may require occasional travel (less than 15%).

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or the organization as a whole.
• The company's commitment to continuous improvement and innovation creates an environment where employees can grow and develop their skills.
• The role's focus on collaboration and cross-functional teamwork provides opportunities to build relationships and expand one's professional network.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Curriculum Associates has multiple office locations and a remote-friendly work environment, allowing employees to work from home or a combination of home and office.

Office Location(s): North Billerica, MA; Tucson, AZ; Littleton, MA; Brooklyn, NY; Greensboro, NC

Geographic Context:

• The company's headquarters is located in North Billerica, Massachusetts, with additional offices in Arizona, New York, and North Carolina.
• The remote-friendly work environment allows employees to live and work in various locations across the United States.
• The company's commitment to supporting educators and students nationwide creates a diverse and inclusive work environment.

Work Schedule: The work schedule for this role is 40 hours per week, with a flexible vacation and sick policy. The company also offers paid holidays and a winter office closure between Christmas and New Year's.

ASSUMPTION: The remote-friendly work environment and flexible work schedule provide applicants with the opportunity to balance their personal and professional lives while working for a mission-driven organization.

💼 Interview & Application Insights

Typical Process:

• The application window for this role will close on July 11th, and the process may include phone or video screens, assessments, and multiple on-site or virtual interviews.
• Applicants can expect to meet with representatives from the marketing department, as well as other members of the leadership team.
• The company may provide updates on the status of the application throughout the process.

Key Assessment Areas:

• Strategic Thinking: Applicants should be prepared to discuss their approach to developing and executing integrated marketing strategies across the full customer lifecycle.
• Data Analysis: Applicants should demonstrate their ability to leverage data to monitor performance, identify insights, and continuously refine strategies.
• Leadership and Team Management: Applicants should showcase their experience leading, mentoring, and developing high-performing teams, as well as their ability to foster a culture of experimentation, creativity, and continuous improvement.

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications and key responsibilities of the role.
• Be prepared to discuss your experience with CRM and marketing automation platforms, lead funnel optimization, and campaign attribution.
• Demonstrate your understanding of the education, edtech, or mission-driven B2B2C industries and how your experience aligns with the company's mission and values.

ATS Keywords: Growth Marketing, Demand Generation, Customer Lifecycle Marketing, Digital Marketing, Analytics, Team Leadership, Marketing Operations, Budget Management, CRM, Campaign Attribution, Lead Funnel Optimization, A/B Testing, Segmentation, Automation, Collaboration, Creativity

ASSUMPTION: Applicants who tailor their application materials to the specific requirements and key responsibilities of the role, and who can demonstrate their strategic thinking, data analysis, and leadership skills, will have a stronger chance of success in the interview process.

🛠️ Tools & Technologies

• CRM and Marketing Automation Platforms (e.g., Salesforce, Marketo)
• Lead Funnel Optimization and Campaign Attribution Tools (e.g., Google Analytics, Adobe Analytics)
• Data Analysis and Visualization Tools (e.g., Excel, Tableau)
• Project Management and Collaboration Tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to develop and execute integrated marketing strategies, analyze data, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Curriculum Associates is committed to making classrooms better places, serving educators, and supporting equitable learning experiences for all students.
• The company values data-driven decision-making, continuous improvement, and collaboration across the organization.
• Curriculum Associates fosters a culture of innovation, creativity, and experimentation, encouraging employees to take risks and learn from their experiences.

Work Style:

• The ideal candidate for this role will be a strategic, data-driven leader with a proven track record of building and scaling integrated marketing strategies in a complex or matrixed organization.
• This individual will be comfortable working in a remote-friendly environment and collaborating with cross-functional teams to meet ambitious goals.
• The ideal candidate will be a strong communicator, able to connect big-picture vision to execution, and empower high-performing teams to drive results.

Self-Assessment Questions:

• Do you have experience developing and executing integrated marketing strategies across the full customer lifecycle in a complex or matrixed organization?
• Are you comfortable working in a remote-friendly environment and collaborating with cross-functional teams to meet ambitious goals?
• Do you have a proven track record of leading, mentoring, and developing high-performing teams, and fostering a culture of experimentation, creativity, and continuous improvement?

ASSUMPTION: Applicants who can demonstrate a strong fit with the company's values and work style, and who can answer these self-assessment questions affirmatively, will be well-positioned for success in the interview process and in the role.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking, data analysis, and team leadership, which may be challenging for candidates without the necessary experience or skills.
• The remote-friendly work environment may present communication and collaboration challenges for candidates who are not comfortable working in a virtual setting.
• The role may require occasional travel (less than 15%), which may be a challenge for candidates who prefer a fully remote work arrangement.
• The company's commitment to supporting educators and students nationwide creates a diverse and inclusive work environment, which may present cultural challenges for candidates who are not comfortable working in a multicultural setting.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to overcome them before applying for the role.

📈 Similar Roles Comparison

• This role is similar to other VP of Growth Marketing positions in the education, edtech, or mission-driven B2B2C industries, but may differ in terms of the specific target audience, marketing channels, and data analysis techniques used.
• The education industry is characterized by a focus on student outcomes, data-driven decision-making, and continuous improvement, which may present unique challenges and opportunities for growth marketing professionals.
• Career paths for growth marketing professionals in the education industry may include roles such as Chief Marketing Officer, Chief Revenue Officer, or other senior-level marketing positions within the organization or across the industry.

ASSUMPTION: Applicants should research similar roles in the education, edtech, or mission-driven B2B2C industries to better understand the unique challenges and opportunities presented by this role and to identify potential career paths for growth and development.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new product or service offering in the education technology space
• Conducting a comprehensive analysis of the customer lifecycle to identify opportunities for optimization and improvement
• Leading a cross-functional team to develop and execute a targeted marketing campaign to drive customer acquisition and retention in the K-12 education market

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how their skills and expertise align with the specific requirements and key responsibilities of the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how it is applied to marketing strategies and tactics?
• How does the company support collaboration and communication across remote and distributed teams?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company foster a culture of experimentation, creativity, and continuous improvement, and what opportunities are there for growth and development in this role?
• What are the key challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's culture, work environment, and priorities, and to assess their fit with the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills relevant to the required qualifications and key responsibilities of the role.
• Prepare for the interview process by researching the company, its industry, and the specific requirements and key responsibilities of the role.
• Follow up with the company after submitting your application to confirm receipt and express your interest in the position.
• If selected for an interview, be prepared to discuss your experience with CRM and marketing automation platforms, lead funnel optimization, and campaign attribution, as well as your understanding of the education, edtech, or mission-driven B2B2C industries and how your experience aligns with the company's mission and values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.