VP, Growth Marketing

📌 Core Information

🔹 Job Title: VP, Growth Marketing

🔹 Company: Benevity

🔹 Location: Canada, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing an integrated growth strategy across new logo acquisition, conversion, and in-base expansion.
• Driving predictable pipeline creation and marketing’s contribution to revenue.
• Leading and mentoring high-performing marketing teams.
• Collaborating cross-functionally with Sales, Product, and Client Success.
• Fostering a test-and-learn mindset and optimizing campaigns through data-driven insights.

ASSUMPTION: This role requires a strategic, data-driven, and purpose-aligned leader with a proven track record in B2B SaaS marketing to drive Benevity's next phase of growth.

📋 Key Responsibilities

✅ Architect and execute an integrated growth strategy across new logo acquisition, conversion, and in-base expansion.

✅ Own the end-to-end pipeline generation process, leveraging marketing automation and attribution models to measure and optimize performance.

✅ Forecast pipeline with accuracy, track leading and lagging indicators, and drive accountability to revenue contribution.

✅ Stay ahead of market dynamics, buyer behavior, competitive positioning, and emerging technologies to inform go-to-market strategies.

✅ Drive targeted, persona-based campaigns that address real buyer needs across the full customer journey.

✅ Foster a test-and-learn mindset, leveraging A/B testing, sprint-based execution, and continuous feedback loops to optimize campaigns and channels.

✅ Lead with transparency, gaining buy-in through clear communication of goals, strategy, execution, and impact.

✅ Inspire your team through authentic leadership and a clear connection to Benevity's mission.

ASSUMPTION: The responsibilities listed above are based on the provided job description and may evolve based on business needs and the successful candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of experience in B2B SaaS marketing, with deep expertise in demand generation, digital marketing, ABM, and field/events

Required Skills:

• Proven ability to scale marketing-sourced pipeline in complex sales environments
• Fluency in pipeline forecasting, attribution, and marketing performance metrics
• Strategic thinker with strong operational rigor and attention to detail
• Experience leading and mentoring high-performing marketing teams
• Skilled in using tools like Marketo, Salesforce, 6Sense, and third-party demand gen partners
• Strong cross-functional influence and collaboration abilities
• Purpose-driven mindset with a passion for marketing that creates impact

Preferred Skills:

• Experience working in a remote or hybrid team environment
• Familiarity with Benevity's products and services

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and a strong understanding of the B2B SaaS landscape would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 USD (Based on industry standards for a VP of Growth Marketing with 10+ years of experience in B2B SaaS)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities
• Employee giving and volunteering programs

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (in-office and remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Growth Marketing with the required experience level. The actual salary may vary based on factors such as skills, location, and Benevity's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Benevity operates in the Software Development industry, focusing on enterprise impact platforms that scale corporate impact by embedding purpose into business strategy.

Company Size: Benevity has 501-1,000 employees, providing a mid-sized company environment where applicants can expect a well-established infrastructure with opportunities for growth and collaboration.

Founded: Benevity was founded in 2008, giving it over a decade of experience in the market and a solid foundation for growth and innovation.

Company Description:

• Benevity is the first Enterprise Impact Platform that scales corporate impact by embedding purpose into business strategy while ensuring trust, security, and measurable outcomes.
• The company empowers iconic brands to attract, retain, and engage diverse workforces, embed social action in customer experiences, support communities, and understand their impact in the world.
• Benevity has helped businesses around the world donate over $18.5 billion (CAD), log 99 million volunteer hours, empower 6.5 million changemakers, support 513,000 nonprofits, and enable 132 million acts of goodness.

Company Specialties:

• Mobile Giving
• Volunteering
• Online Giving
• Charity Vetting & Due Diligence
• Donation Management
• Donation Processing
• Employee Engagement
• Software as a Service
• Corporate Purpose
• International Giving
• Customer Giving
• Grantmaking
• Corporate Social Responsibility
• Diversity, Equity, and Inclusion
• Employee Resource Groups (ERGs)
• Corporate Volunteering
• Social Impact Data & Reporting
• Grant Management

Company Website: http://www.benevity.com

ASSUMPTION: Benevity's focus on purpose-driven business and social impact sets it apart in the software development industry, providing applicants with a unique opportunity to make a meaningful difference while driving business growth.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer (CMO) and overseeing the growth marketing team.

Reporting Structure: The VP of Growth Marketing will have direct reports, including managers and individual contributors, and will collaborate with cross-functional teams such as Sales, Product Marketing, Client Success, and Operations.

Work Arrangement: Benevity offers a flexible hybrid approach to work, empowering employees to make thoughtful decisions about when to work on-site or remotely.

Growth Opportunities:

• As Benevity continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities within the marketing organization.
• Benevity's focus on employee development and internal promotions may provide opportunities for career growth within the company.

ASSUMPTION: The VP of Growth Marketing role at Benevity offers a unique opportunity for an experienced marketing leader to drive growth and make a significant impact on the company's success while working in a purpose-driven environment.

🌍 Location & Work Environment

Office Type: Benevity has offices in Calgary, Alberta (Canada), Geneva (Switzerland), and Barcelona (Spain), with a flexible hybrid work arrangement that empowers employees to work remotely when it makes the most sense for their role and team.

Office Location(s): Calgary, Alberta (Canada), Geneva (Switzerland), Barcelona (Spain)

Geographic Context:

• Calgary, Alberta: A vibrant city in Western Canada with a growing tech industry and a strong focus on community and social responsibility.
• Geneva, Switzerland: A global hub for international organizations and a center for finance, diplomacy, and technology.
• Barcelona, Spain: A dynamic city known for its culture, technology, and innovation sectors.

Work Schedule: Benevity offers a flexible work arrangement, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: Benevity's flexible work arrangement and global office locations provide employees with the opportunity to work in an environment that suits their needs and preferences while still collaborating with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with cross-functional stakeholders, including the CMO and other marketing team members
• Case study or presentation preparation and delivery
• Final interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Alignment with Benevity's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your ability to drive growth and impact in a B2B SaaS environment.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit with Benevity.
• Research Benevity's products, services, and market position to demonstrate your understanding of the company and its competitive landscape.

ATS Keywords: B2B SaaS, Growth Marketing, Demand Generation, Digital Marketing, ABM, Field Marketing, Pipeline Forecasting, Attribution, Marketing Performance Metrics, Leadership, Collaboration, Agility, Curiosity, Strategic Thinking, Operational Rigor, Data-Driven Insights, Customer Understanding, Campaign Strategy

ASSUMPTION: Benevity's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong focus on their ability to drive growth and impact in a purpose-driven environment.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• 6Sense
• Third-party demand gen partners
• Marketing automation tools
• Attribution and analytics tools

ASSUMPTION: The successful candidate will have experience with marketing automation tools and be comfortable learning and leveraging new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Benevity is committed to helping the world's top brands create social impact and make a positive difference.
• Inclusive: Benevity fosters a culture of belonging where everyone has an equitable opportunity to shine.
• Collaborative: Benevity values cross-functional collaboration and teamwork to drive success.
• Agile: Benevity embraces a test-and-learn mindset, leveraging data-driven insights to optimize campaigns and channels.
• Impact-focused: Benevity measures success by the positive impact it creates for businesses, communities, and the world.

Work Style:

• Benevity offers a flexible hybrid work arrangement, empowering employees to balance their work and personal lives effectively.
• The company values a test-and-learn mindset, fostering a culture of experimentation, iteration, and continuous improvement.
• Benevity encourages open communication, transparency, and collaboration across teams and functions.

Self-Assessment Questions:

• How do your personal values align with Benevity's mission and company values?
• How do you approach balancing work and personal life in a flexible hybrid work arrangement?
• Can you provide an example of a time when you drove growth and impact through a data-driven, test-and-learn approach?

ASSUMPTION: Benevity's focus on purpose, inclusion, collaboration, agility, and impact provides a unique cultural fit for candidates who are passionate about making a positive difference and driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• Managing a remote or hybrid team and fostering a strong culture of collaboration and engagement.
• Balancing strategic thinking and execution in a fast-paced, dynamic market.
• Navigating the complex sales environment of B2B SaaS and driving predictable pipeline creation.
• Adapting to Benevity's unique culture and mission-driven focus, which may differ from other companies in the software development industry.

ASSUMPTION: The successful candidate will have experience managing remote or hybrid teams, navigating complex sales environments, and driving growth in a purpose-driven organization.

📈 Similar Roles Comparison

• VP of Growth Marketing at Benevity vs. VP of Marketing at a traditional B2B SaaS company: Benevity's focus on purpose and social impact sets it apart, providing a unique opportunity to drive growth and make a positive difference in the world.
• Benevity's market-centric approach, agile mindset, and cross-functional collaboration align with industry best practices, but its strong focus on purpose and impact sets it apart in the competitive landscape.
• Career path comparison: The VP of Growth Marketing role at Benevity offers a unique opportunity to drive growth and make a significant impact on the company's success while working in a purpose-driven environment. This role may provide opportunities for career growth within the marketing organization or across Benevity's expanding business.

ASSUMPTION: Benevity's unique focus on purpose and social impact, combined with its market-centric approach and agile mindset, sets it apart in the competitive landscape and provides a compelling opportunity for experienced marketing leaders.

📝 Sample Projects

• Developing and executing a targeted, persona-based campaign that drives new logo acquisition and conversion in the enterprise B2B SaaS market.
• Optimizing Benevity's marketing automation stack to improve lead scoring, nurturing, and handoff to sales, resulting in increased pipeline generation and revenue contribution.
• Collaborating with cross-functional teams to define and implement a new go-to-market strategy that aligns with Benevity's mission and values, driving growth and impact in the enterprise impact platform market.

ASSUMPTION: The successful candidate will have experience driving growth and impact through strategic, data-driven marketing campaigns and cross-functional collaboration in a B2B SaaS environment.

❓ Key Questions to Ask During Interview

• How does Benevity measure the success of its growth marketing efforts, and how can I contribute to driving meaningful impact in this role?
• Can you describe the team structure and dynamics of the growth marketing team, and how does this team collaborate with other functions within Benevity?
• How does Benevity's unique focus on purpose and social impact influence the company's culture and approach to growth marketing?
• What opportunities exist for professional development and career growth within the marketing organization and across Benevity's expanding business?
• How does Benevity support work-life balance and employee well-being in its flexible hybrid work arrangement?

ASSUMPTION: The successful candidate will be curious, strategic, and data-driven, with a strong desire to make a positive impact and drive growth in a purpose-driven environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your ability to drive growth and impact in a B2B SaaS environment.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit with Benevity.
• Research Benevity's products, services, and market position to demonstrate your understanding of the company and its competitive landscape.
• Follow up with Benevity's HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.