🔹 Job Title: Vice President, Growth Marketing
🔹 Company: Warner Bros. Discovery
🔹 Location: CA Burbank Bldg. 750, Second Century, Tower 2, Burbank, CA
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 31, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Remote work is not available for this role)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic and hands-on leader with a proven track record in growth marketing, user acquisition, and performance marketing, ideally within gaming or entertainment. The ideal candidate will have experience managing teams, driving growth across multiple channels, and working with cross-functional stakeholders.
✅ Strategic Growth Leadership: Define and execute holistic growth strategies, align growth plans with brand and product marketing, live ops, and product development roadmaps, champion a test-and-learn culture, develop comprehensive benchmarks, and lead the development of world-class user acquisition and retargeting strategies.
✅ Paid Media & Acquisition Marketing: Own the end-to-end paid media investment strategy, lead design, execution, and optimization of user acquisition and performance campaigns, identify new growth channels, and implement retargeting, prospecting, and lookalike strategies for high-value audience acquisition.
✅ Lifecycle & Owned Channel Marketing: Build and manage a comprehensive lifecycle marketing strategy, lead segmentation, automation, and personalization strategies, and drive forward innovation in first-party data use, channel orchestration, and engagement timing.
✅ Operational Excellence & Program Management: Reimagine and modernize growth operating models, lead cross-functional coordination, reduce manual processes, and implement modern tooling for efficient reporting and updates.
✅ Analytics, Infrastructure & Optimization: Define KPIs, partner with Publishing Tech and Analytics to refine attribution, conversion tracking, and channel measurement, provide reporting frameworks, and stay ahead of algorithm changes, market dynamics, and industry shifts.
✅ Team Leadership & Culture: Build, lead, and retain a high-performing, cross-functional Growth team, set and uphold high standards, promote a psychologically safe environment, foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making.
ASSUMPTION: This role requires a strong leader who can balance strategic thinking with hands-on execution, manage and grow a team, and collaborate effectively with cross-functional stakeholders. The ideal candidate will have experience working in a dynamic, fast-paced environment and be comfortable with ambiguity and change.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of growth marketing, user acquisition, and performance marketing experience, ideally in gaming, entertainment, or tech
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in growth marketing, user acquisition, and performance marketing, with a proven track record of driving growth and ROI. They will also have experience leading and managing high-performing teams, collaborating with cross-functional stakeholders, and working in a dynamic, fast-paced environment.
Salary Range: $210,000.00 - $390,000.00 per year
Benefits:
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience, qualifications, and other factors. Benefits are subject to change and may vary depending on the candidate's location and employment status.
Industry: Warner Bros. Discovery is a leading media and entertainment company that operates several brands, including Warner Bros., HBO, and CNN. The company is known for its extensive library of content, including movies, TV shows, and games.
Company Size: Warner Bros. Discovery has over 500,000 employees worldwide, making it a large enterprise with a significant global presence.
Founded: Warner Bros. was founded in 1923, and the company has a rich history in the entertainment industry.
Company Description:
Company Specialties:
Company Website: www.wbd.com
ASSUMPTION: Warner Bros. Discovery is a large, well-established company with a strong global presence and a diverse portfolio of brands. The company is known for its high-quality content and commitment to delivering exceptional experiences to audiences worldwide.
Career Level: This role is a senior leadership position, reporting directly to the Senior Vice President of Growth Marketing or a similar executive.
Reporting Structure: The Vice President of Growth Marketing is responsible for leading a team of marketing professionals and may have direct reports, including managers and individual contributors.
Work Arrangement: This role is on-site, with the primary work location in Burbank, CA. The role may require occasional travel to other Warner Bros. Discovery offices or industry events.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work in a senior leadership position within a large, global entertainment company. The ideal candidate will have experience working in a similar role and be comfortable leading a team and collaborating with cross-functional stakeholders.
Office Type: Warner Bros. Discovery's Burbank office is a modern, collaborative workspace designed to facilitate creativity and innovation.
Office Location(s): CA Burbank Bldg. 750, Second Century, Tower 2, Burbank, CA
Geographic Context:
Work Schedule: This role follows a standard full-time work schedule, typically Monday through Friday, 9:00 AM to 5:00 PM. The role may require occasional overtime or flexible scheduling to meet project deadlines or business needs.
ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be able to commute to the Burbank office. They should also be flexible and adaptable to the demands of a dynamic, fast-paced work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth Marketing, User Acquisition, Performance Marketing, Media Buying, Audience Targeting, CRM Tools, Analytics, Strategic Thinking, Leadership, Team Management, Warner Bros. Games, Warner Bros. Discovery
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership, and technical skills, as well as their cultural fit with Warner Bros. Discovery and the Warner Bros. Games team. The ideal candidate will have a strong background in growth marketing, user acquisition, and performance marketing, as well as experience working in a dynamic, fast-paced environment.
ASSUMPTION: The ideal candidate will have experience working with a variety of marketing, analytics, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be a strong cultural fit with Warner Bros. Discovery, with a proven track record of driving growth and ROI, leading and managing high-performing teams, and working collaboratively with cross-functional stakeholders in a dynamic, fast-paced environment.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and tight deadlines. They should also have strong time management and prioritization skills to balance multiple projects and responsibilities effectively.
ASSUMPTION: The ideal candidate will have experience working in a similar role within the entertainment industry and be comfortable leading a team and collaborating with cross-functional stakeholders. They should also be open to career progression opportunities within Warner Bros. Discovery or other major media companies.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable leading a team to develop and execute comprehensive growth strategies for games within the Warner Bros. Games portfolio.
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to better understand the role, the team, and the company. They should also be prepared to discuss their experience and qualifications for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.