VP, Media (Paid Social)

📌 Core Information

🔹 Job Title: VP, Media (Paid Social)

🔹 Company: VaynerMedia

🔹 Location: Los Angeles, CA

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic planning and buying across various lines of business
• Acting as a strategic partner to clients, providing assessment of their current social and digital proficiencies
• Ensuring adherence to company values and fostering team growth
• Managing client relationships and delivering seamless client work

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. It is ideal for an experienced professional looking to drive impactful business results and grow within a dynamic agency environment.

📋 Key Responsibilities

✅ Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning

✅ Looks for innovative and breakthrough ideas, approaches, and solutions and opportunities to expand existing and sell new business to clients

✅ Manages negotiations for high value and/or complex packages

✅ Evaluates/approves all recommendations and presentations before sending to client

✅ Delegates work effectively to team members, teaching and delivering seamless client work

✅ Fosters an environment that encourages intelligent risk taking, innovation, and creativity

✅ Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

✅ Responsible for P&L growth, staffing, operations, and account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio

✅ Structures and solves complex, multi-dimensional challenges that come with maintaining a healthy agency team and account

✅ Able to move with ease between micro and macro views, ensuring all are consistent

✅ Develops and promotes a vision and culture that team and clients can see and chart a clear path to achievement

✅ Positions the organization as a center of expertise and influence in the industry

✅ Leads honest, robust, and meaningful conversations and regularly gives constructive and actionable feedback, specifically focused on developing top talent for future managerial roles

✅ Responsible for delivering annual reviews, including making promotion and merit-based increase recommendations for team members in collaboration with S/EVPs

✅ Continually collaborates with departmental leadership to develop and enhance Vayner’s recruitment pipeline and talent management best practices

✅ Delivers best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large

✅ Pursues and vets emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics

✅ Contributes to industry dialogue, publications, and events adding unique perspective

✅ Builds, maintains, and grows senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and client management skills. It is ideal for an experienced professional looking to drive impactful business results and grow within a dynamic agency environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes

Required Skills:

• Advanced knowledge of social media platforms (Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok)
• Proven expertise in programmatic display/video (DV360, The Trade Desk, AppNexus, etc.) and connected TV/OTT (Roku, Hulu, etc.)
• Fluency with analytics, attribution, and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement, MTA: VIQ, Neustera, Foot Traffic: Placed, 9th Decimal, PlaceIQ, Call Attribution: Dialogtech)
• Experience leading and managing growing teams
• Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas
• Proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
• Ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
• Well-versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Preferred Skills:

• Experience working with emerging media platforms
• Familiarity with the advertising industry in Los Angeles

ASSUMPTION: Candidates should have a strong background in digital media, with a proven track record in large-scale media buying. Excellent leadership, communication, and strategic thinking skills are essential for this role.

💰 Compensation & Benefits

Salary Range: $195,000 - $240,000 USD per year

Benefits:

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Working Hours: Full-time, typically 9:00 AM - 6:00 PM, Monday - Friday, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Los Angeles area. The benefits listed are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. It is part of the VaynerX family of companies, which includes subsidiaries such as VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

Company Size: VaynerMedia has 1,001-5,000 employees, making it a mid-sized to large agency with a significant presence in the industry.

Founded: VaynerMedia was founded in 2009 by Gary Vaynerchuk and has since grown to have offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney.

Company Description:

• VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
• The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney.
• VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards.

Company Specialties:

• creative strategy
• strategy insights
• media buying
• media planning
• analytics
• communications
• advertising
• social media
• digital marketing
• brandformance
• content management
• social media platforms
• digital marketing platforms
• paid social
• social strategy
• video production
• brand building
• social media trends
• culture
• branding
• and cultural trends

Company Website: http://www.vaynermedia.com

ASSUMPTION: VaynerMedia is a well-established agency with a strong reputation in the industry. Its diverse range of services and global presence make it an attractive option for candidates looking to grow their careers in the advertising and media space.

📊 Role Analysis

Career Level: This role is at the executive level, requiring a high degree of strategic thinking, leadership, and client management skills.

Reporting Structure: The VP, Media (Paid Social) will report directly to the SVP or EVP of Media and will oversee a team of media strategists, buyers, and analysts.

Work Arrangement: This is an on-site role based in Los Angeles, CA. However, there may be opportunities for remote work or hybrid arrangements depending on the specific needs of the role and the candidate.

Growth Opportunities:

• Potential to advance to SVP or EVP level within the media department
• Opportunities to expand the role's scope and influence across the agency's portfolio
• Chance to develop and mentor junior team members, contributing to the agency's talent pipeline

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the media department and make a meaningful impact on the agency's portfolio.

🌍 Location & Work Environment

Office Type: VaynerMedia's Los Angeles office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 10401 Jefferson Blvd, Culver City, CA 90232, US

Geographic Context:

• Los Angeles is a major hub for the entertainment and advertising industries, providing ample opportunities for networking and professional growth
• The city offers a diverse range of cultural, recreational, and culinary experiences
• Los Angeles has a Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time, typically 9:00 AM - 6:00 PM, Monday - Friday, with flexibility for project needs

ASSUMPTION: Los Angeles is an exciting and dynamic city with a thriving advertising industry. VaynerMedia's office provides a modern, collaborative work environment that supports creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the SVP or EVP of Media
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Client management and relationship-building skills
• Expertise in digital media, analytics, and measurement systems
• Cultural fit and alignment with VaynerMedia's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of VaynerMedia's services and industry trends in your application materials
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and client management skills
• Showcase your expertise in digital media, analytics, and measurement systems through specific examples and anecdotes
• Follow up with the HR team or hiring manager after your interview to express your continued interest in the role

ATS Keywords: Digital Media, Media Buying, Strategic Planning, Client Management, Team Leadership, Analytics, Paid Social, Brand Strategy, Advertising Industry, Los Angeles

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and client management skills, as well as their cultural fit with VaynerMedia's values.

🛠️ Tools & Technologies

• Social media platforms (Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok)
• Programmatic display/video (DV360, The Trade Desk, AppNexus, etc.)
• Connected TV/OTT (Roku, Hulu, etc.)
• Analytics, attribution, and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement, MTA: VIQ, Neustera, Foot Traffic: Placed, 9th Decimal, PlaceIQ, Call Attribution: Dialogtech)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: This role requires proficiency in a wide range of digital media, analytics, and project management tools. Familiarity with industry-standard software and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Embrace the hustle
• Be a lifelong learner
• Create a positive impact
• Collaborate and be a team player
• Take ownership and be accountable
• Be curious and ask questions
• Communicate openly and honestly
• Be humble and approachable
• Embrace change and adapt
• Celebrate successes and learn from failures

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering tangible business outcomes
• Innovative and open to new ideas and approaches
• Adaptable and able to thrive in a changing environment

Self-Assessment Questions:

• Do you embrace a fast-paced, dynamic work environment, and are you comfortable with change and adaptability?
• Are you a strong communicator who can collaborate effectively with team members and clients?
• Do you have a proven track record of driving strategic planning and buying, and are you comfortable managing high-value and complex packages?
• Are you committed to continuous learning and staying up-to-date with industry trends and best practices?
• Do you have a passion for the advertising industry and a deep understanding of its nuances?

ASSUMPTION: VaynerMedia values a fast-paced, collaborative, and innovative work environment. Candidates should be comfortable with change, adaptable, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing a large team and multiple client relationships can be demanding and time-consuming
• The fast-paced nature of the advertising industry can require long hours and quick decision-making
• The competitive nature of the industry may present challenges in retaining top talent and maintaining client relationships
• Working in a large agency may require navigating complex organizational structures and politics
• Los Angeles can be a challenging and expensive place to live, with high costs of living and competitive job market

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage a large team, maintain client relationships, and navigate a competitive industry landscape.

📈 Similar Roles Comparison

• Compared to other VP, Media roles, this position may require more extensive client management and relationship-building skills due to the agency's focus on driving relevance for clients
• VaynerMedia's global presence and diverse range of services may provide more opportunities for career growth and development compared to smaller or more specialized agencies
• This role may offer a more dynamic and fast-paced work environment compared to larger, more established agencies, providing opportunities for greater impact and influence

ASSUMPTION: This role offers unique opportunities for growth and development compared to similar positions in the industry. Candidates should consider the agency's size, services, and work environment when evaluating this role against other available opportunities.

📝 Sample Projects

• Developing and executing a comprehensive media strategy for a Fortune 500 client, driving tangible business outcomes and exceeding KPIs
• Managing a high-value and complex package for a major entertainment client, negotiating favorable terms and delivering exceptional results
• Leading a team in the creation and execution of an innovative, breakthrough campaign for a social media platform, driving brand awareness and user acquisition

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and client management skills required for success in this role. Candidates should be prepared to provide specific examples of their relevant experience and expertise.

❓ Key Questions to Ask During Interview

• How would you approach developing a comprehensive media strategy for a Fortune 500 client, driving tangible business outcomes and exceeding KPIs?
• Can you describe a time when you managed a high-value and complex package for a client, and how you negotiated favorable terms and delivered exceptional results?
• How do you foster a collaborative and innovative work environment, encouraging intelligent risk taking and creativity?
• Can you provide an example of a time when you had to adapt to a significant change in the market or industry, and how you navigated that challenge successfully?
• How do you balance the demands of managing a large team and multiple client relationships, ensuring the health and stability of the agency's portfolio?

ASSUMPTION: These key questions will help candidates assess their fit for the role and gain a deeper understanding of the agency's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and client management skills
• Showcase your expertise in digital media, analytics, and measurement systems through specific examples and anecdotes
• Follow up with the HR team or hiring manager after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.