VP of Amazon Growth

📌 Core Information

🔹 Job Title: VP of Amazon Growth

🔹 Company: Freebird

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Retail

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Owning and scaling Freebird's Amazon channel to drive category dominance and profit growth
• Leading a team and collaborating cross-functionally to execute strategic growth initiatives
• Optimizing Amazon advertising, listings, and conversion rates to maximize revenue and margin
• Protecting and defending Freebird's brand and listings on Amazon
• Expanding Freebird's product footprint and driving international growth

ASSUMPTION: This role requires a strategic mindset, hands-on operational experience, and a deep understanding of Amazon's platform and market dynamics.

📋 Key Responsibilities

✅ Own, scale, and protect Freebird’s Amazon channel, transforming it into a category-dominating profit engine

✅ Drive aggressive revenue growth while protecting contribution margin

✅ Build and execute the channel’s short- and long-term strategic roadmap

✅ Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin)

✅ Build systems and infrastructure to scale internationally over time

✅ Own and optimize Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP)

✅ Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense)

✅ Manage ad performance across ASINs by funnel stage and profit target

✅ Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent

✅ Deploy high-performing Meta/TikTok creatives using Amazon Attribution

✅ Build creator/influencer flywheel programs tied to Amazon storefronts and bundles

✅ Leverage the Brand Referral Bonus to amplify traffic and ranking impact

✅ Drive hybrid DTC-to-Amazon funnel strategies and track halo effects

✅ Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO

✅ Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+)

✅ Implement high-converting bundles, comparison charts, and parent/child ASIN strategies

✅ Ensure mobile-first PDP performance and review-conversion design standards

✅ Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.)

✅ Monitor and defend organic rank across hero and long-tail keywords

✅ Lead efforts to reclaim and defend top BSR positions

✅ Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter

✅ Own Buy Box win rate, account health, and listing uptime (target: 98–100%)

✅ Lead emergency SOPs for suppression, suspensions, merges, hijackers

✅ Use Brand Registry, Transparency, and Project Zero to protect listings/IP

✅ Build internal “Amazon SWAT” function for rapid issue detection & response

✅ Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment)

✅ Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz

✅ Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising

✅ Leverage “frequently bought together,” storefront navigation, and FBA for velocity

✅ Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops)

✅ Lead external agency/vendor partners with performance accountability

✅ Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals

✅ Act as the internal Amazon GM and thought partner to executive leadership

ASSUMPTION: This role requires a strong understanding of Amazon's platform, marketplace dynamics, and competitive landscape. It also demands exceptional leadership, strategic thinking, and hands-on operational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 6-10+ years scaling 3P Amazon channels (ideally $25M+ revenue range)

Required Skills:

• Proven experience building and owning an Amazon business P&L
• Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise
• Familiarity with brand defense, gray/black-hat tactics, variation manipulation, and enforcement
• Experience launching new products, running promotions, and managing off-Amazon traffic
• Proven leadership skills with the ability to hire, manage, and mentor a channel-specific team

Preferred Skills:

• Experience defending against aggressive Amazon-native (China-based) competitors
• Past success building creator/affiliate traffic engines tied to Amazon performance
• Knowledge of working alongside a strong DTC engine for cross-channel synergy
• Experience building internal war rooms, dashboards, and intelligence systems for Amazon

ASSUMPTION: Candidates with a strong background in Amazon channel management, advertising, and strategic growth are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for VP-level roles in e-commerce and retail)

Benefits:

• Comprehensive Medical Benefits
• Competitive Compensation & Bonuses
• 401(k) with Company Match
• Unlimited PTO
• Opportunities for Growth

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for VP-level roles in e-commerce and retail, with consideration for the required experience and the company's size. Benefits are comprehensive and designed to support employee health and wellness.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements (Acquired by Capital One in August 2020)

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit team environment and opportunities for growth)

Founded: 2015 (Established, with a history of innovation and adaptation)

Company Description:

• Freebird empowers travelers to skip the line and instantly book a new ticket after a flight disruption
• Offers a user-friendly mobile app for booking new tickets on any airline, for free, with only three taps on their phone
• Focuses on providing a seamless and convenient travel experience for its users

Company Specialties:

• Travel Arrangements

Company Website: https://www.getfreebird.com/

ASSUMPTION: Freebird's acquisition by Capital One suggests a strong focus on innovation and growth, providing applicants with opportunities to work on cutting-edge travel technology.

📊 Role Analysis

Career Level: Executive (VP-level role with significant responsibilities and strategic decision-making)

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including DTC, Ops, Product, Finance, and Creative

Work Arrangement: Fully Remote (Offers flexibility and the ability to work from anywhere)

Growth Opportunities:

• Potential to scale into a senior leadership position as the company grows
• Chance to make a significant impact on the company's bottom line and market position
• Opportunity to build and lead a high-performing Amazon team

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office required)

Office Location(s): N/A (Work from anywhere)

Geographic Context:

• United States (Focus on the domestic market, with potential for international expansion)
• Remote work allows for a flexible work-life balance and the ability to work from preferred locations
• Access to a diverse talent pool, enabling the company to attract top talent from across the country

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously

ASSUMPTION: Freebird's fully remote work environment offers applicants the flexibility to work from anywhere, promoting a healthy work-life balance and access to a diverse talent pool.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the CEO to discuss the role's strategic fit and long-term vision
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Amazon channel management and growth strategy
• Advertising and optimization expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder communication
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant Amazon channel management and growth experience in your resume
• Tailor your cover letter to demonstrate your understanding of Freebird's business and the role's requirements
• Prepare for behavioral and technical interview questions focused on Amazon channel management, advertising, and leadership
• Research Freebird's company history, mission, and values to showcase your cultural fit

ATS Keywords: Amazon channel management, Amazon growth, Amazon advertising, Amazon optimization, Amazon listings, Amazon team leadership, cross-functional collaboration, strategic planning, performance marketing, customer engagement, marketplace optimization

ASSUMPTION: Freebird's interview process focuses on assessing candidates' strategic thinking, technical expertise, and cultural fit, with a strong emphasis on Amazon channel management and growth.

🛠️ Tools & Technologies

• Amazon Seller Central
• Amazon Advertising Platform (SP, SB, DSP)
• Amazon Brand Registry, Transparency, and Project Zero
• Manage Your Experiments (MYE)
• Amazon Brand Analytics
• Third-party tools for listing optimization, review generation, and keyword research (e.g., FeedbackGenius, AMZTracker, Helium 10)

ASSUMPTION: This role requires a strong understanding of Amazon's platform and tools, as well as familiarity with third-party tools for listing optimization, review generation, and keyword research.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Freebird values continuous improvement and adaptation in the face of change
• Customer-centric: Freebird prioritizes the needs and preferences of its users, providing a seamless and convenient travel experience
• Collaboration: Freebird fosters a close-knit team environment, encouraging cross-functional collaboration and open communication

Work Style:

• Flexible: Freebird offers a flexible work environment, with remote work options and the ability to work asynchronously
• Data-driven: Freebird makes decisions based on data and analytics, prioritizing performance and results
• Adaptable: Freebird values the ability to pivot and adapt in response to changing market conditions and customer needs

Self-Assessment Questions:

• How do you stay up-to-date with Amazon's platform and market dynamics?
• Can you provide an example of a time when you successfully defended a brand or listing against aggressive competitors?
• How do you approach building and managing high-performing teams, and how do you foster a culture of collaboration and open communication?

ASSUMPTION: Freebird values candidates who are innovative, customer-centric, collaborative, flexible, data-driven, and adaptable, with a strong understanding of Amazon's platform and market dynamics.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong company culture in a fully remote work environment
• Balancing aggressive revenue growth with maintaining or improving contribution margin

• Defending Freebird's brand and listings against aggressive Amazon-native (China-based) competitors
• Navigating Amazon's ever-changing platform and market dynamics

ASSUMPTION: This role presents unique challenges related to remote team management, balancing growth and profitability, defending against competitive threats, and adapting to Amazon's dynamic platform.

📈 Similar Roles Comparison

• Unlike traditional e-commerce roles, this position focuses exclusively on Amazon channel management and growth
• Freebird's acquisition by Capital One suggests a strong focus on innovation and growth, providing applicants with opportunities to work on cutting-edge travel technology
• This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success

ASSUMPTION: This role is unique in its focus on Amazon channel management and growth, with significant growth potential and the opportunity to work on cutting-edge travel technology.

📝 Sample Projects

• Developing and executing a strategic roadmap to double Amazon revenue within 12-18 months while maintaining or improving margin
• Launching and scaling offensive and defensive keyword strategies to drive visibility and intent, while protecting Freebird's brand and listings
• Building and managing a high-performing Amazon team, fostering a culture of collaboration and open communication

ASSUMPTION: These sample projects reflect the strategic, operational, and leadership aspects of the VP of Amazon Growth role, focusing on revenue growth, keyword optimization, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its Amazon channel and how this role fits into that strategy?
• How does the company support and empower its remote team members to foster a strong company culture?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach cross-functional collaboration and stakeholder communication to drive growth and success?
• What opportunities exist for professional development and growth within the company, and how does the company support its employees in achieving their career goals?

ASSUMPTION: These key questions help applicants better understand the role's strategic fit, company culture, priorities, and growth opportunities, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant Amazon channel management and growth experience
• Write a cover letter demonstrating your understanding of Freebird's business and the role's requirements
• Prepare for behavioral and technical interview questions focused on Amazon channel management, advertising, and leadership
• Research Freebird's company history, mission, and values to showcase your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.