📌 Core Information
🔹 Job Title: Vice President of Brand Marketing
🔹 Company: Altana
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Brooklyn, NY office required)
🚀 Job Overview
Key aspects of this role include:
- Architecting and stewarding Altana’s brand message, corporate narratives, and visual identity
- Driving awareness, engagement, and category leadership across public and private sector audiences
- Leading content marketing, design, and communications teams and functions
- Collaborating cross-functionally with product marketing, demand generation, sales, and government affairs
- Establishing and tracking brand KPIs to optimize strategy and execution
ASSUMPTION: This role requires a strategic and hands-on leader with a deep understanding of brand marketing, content strategy, and design systems in high-growth or category-creation environments.
📋 Key Responsibilities
✅ Own and evolve Altana’s brand strategy, positioning, and visual identity
✅ Lead content marketing, communications, and brand design teams and functions
✅ Develop and execute integrated brand campaigns
✅ Partner with co-founders and executive team on corporate narrative development
✅ Collaborate with community and event leads to shape brand expression in field marketing and experiential design
✅ Work closely with product marketing and GTM to translate complex ideas into compelling brand narratives
✅ Oversee Altana’s brand presence across digital channels
✅ Support strategic media and ecosystem relationship-building
✅ Establish and track brand KPIs
ASSUMPTION: This role requires a strong communicator and collaborator who can align senior stakeholders and drive cross-functional initiatives forward.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
Experience: 10+ years of experience building high-impact brands in complex, data-driven, or mission-driven industries
Required Skills:
- Proven ability to define and scale brand identity, content strategy, and design systems
- Deep understanding of economics, geopolitics, and international relations
- Experience managing PR and communications for the business
- Deep expertise in content marketing, storytelling, and creative direction across formats
- Compelling communicator and collaborator
- Strategic and hands-on approach
Preferred Skills:
- Fluency in additional languages
- Experience working with government agencies
ASSUMPTION: Candidates must be within commuting distance from Altana’s Williamsburg office and have the right to work in the United States.
💰 Compensation & Benefits
Salary Range: $230,000 - $265,000 USD (based on experience and qualifications)
Benefits:
- Flexible Time Off
- Parental Leave
- Health Benefits
- Supplemental Benefits
- 401(k) Savings
- Commuter Benefits
- Wellness
- Pet Insurance
- Employee Assistance Program
- Dependent Care FSA
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on factors such as work experience, education, and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on AI-powered global supply chain networks
Company Size: 51-200 employees (mid-sized company)
Founded: 2018
Company Description:
- Altana is the only product network connecting buyers, suppliers, logistics providers, and government agencies
- Customers include major corporations, government agencies, and NGOs
- Altana’s mission is to drive resilience, compliance, and efficiency across the global supply chain
Company Specialties:
- AI and machine learning
- Supply chain and global trade
- SaaS and PaaS
Company Website: http://www.altana.ai
ASSUMPTION: Altana is a fast-growing, innovative company with a strong focus on technology and data-driven solutions.
📊 Role Analysis
Career Level: Executive (Vice President)
Reporting Structure: Reports directly to the CEO and leads content marketing, design, and communications teams
Work Arrangement: Hybrid (required to be within commuting distance from Brooklyn, NY office)
Growth Opportunities:
- Potential to shape Altana’s brand and category leadership
- Opportunity to work closely with the CEO and executive team
- Possibility to expand the role’s scope as the company grows
ASSUMPTION: This role offers significant growth potential for the right candidate, as Altana continues to expand its market presence.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Brooklyn, NY
Geographic Context:
- Brooklyn, NY is a vibrant, multicultural neighborhood with a thriving tech scene
- Close proximity to Manhattan, offering easy access to various amenities and attractions
- Altana’s office is located in Williamsburg, a popular area known for its art, culture, and food
Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral and skills-based interviews with hiring manager and team members
- Final interview with CEO
Key Assessment Areas:
- Brand strategy and development
- Content marketing and storytelling
- Leadership and team management
- Cross-functional collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand marketing, content strategy, and leadership experience
- Prepare examples of your brand strategy, content marketing, and creative direction work
- Research Altana’s brand, mission, and values to demonstrate your fit with the company culture
ATS Keywords: Brand strategy, content marketing, brand design, narrative development, thought leadership, campaign execution, stakeholder alignment, data-driven decision making, visual identity
ASSUMPTION: Altana’s interview process is designed to assess candidates’ strategic thinking, creativity, and cultural fit.
🛠️ Tools & Technologies
- Brand management platforms (e.g., Brandfolder, Frontify)
- Content marketing platforms (e.g., HubSpot, Marketo)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using brand management, content marketing, and design tools, as well as project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Focus on value creation, not capture
- Foster diversity and embrace difference
- Embrace reality
- Get things done
- Amaze our clients
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and innovative
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you align with Altana’s values, particularly in terms of focusing on value creation and embracing reality?
- How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote flexibility?
- What is your preferred work style, and how does it fit with Altana’s collaborative and data-driven culture?
ASSUMPTION: Altana values candidates who are strong communicators, strategic thinkers, and culturally aligned with their mission and values.
⚠️ Potential Challenges
- Managing multiple teams and stakeholders across content marketing, design, and communications functions
- Balancing brand consistency with the need for flexibility and innovation
- Working with complex, data-driven, or mission-driven industries
- Navigating a fast-paced, growing company with evolving priorities
ASSUMPTION: Candidates should be comfortable managing multiple teams, balancing brand consistency with innovation, and working in a fast-paced, growing environment.
📈 Similar Roles Comparison
- This role is unique in its focus on brand marketing, content strategy, and design for an AI-powered global supply chain network
- Compared to traditional marketing roles, this position requires a deeper understanding of economics, geopolitics, and international relations
- Career path comparison: This role offers significant growth potential, with the possibility of expanding the role’s scope as the company grows
ASSUMPTION: This role is distinct from other brand marketing positions due to its focus on an AI-powered global supply chain network and the need for a deep understanding of economics and international relations.
📝 Sample Projects
- Developing a comprehensive brand strategy and visual identity for Altana, including brand guidelines and tone of voice
- Creating a thought leadership content series on the future of global trade and supply chain resilience
- Designing and executing a cross-channel brand campaign to raise awareness and engagement among public and private sector audiences
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Altana’s long-term growth plans, and what are the key priorities for the first 90 days?
- What is the current state of Altana’s brand, and what are the biggest opportunities for growth and improvement?
- How does Altana support the professional development and growth of its employees, particularly in this role?
- What is the company culture like, and how does this role contribute to shaping Altana’s brand and category leadership?
- How does Altana measure and track brand KPIs, and what are the key metrics for success in this role?
ASSUMPTION: These questions help candidates better understand the role, the company, and the cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant brand marketing, content strategy, and leadership experience
- Prepare examples of your brand strategy, content marketing, and creative direction work
- Research Altana’s brand, mission, and values to demonstrate your fit with the company culture
- Follow up with the recruiter after submitting your application to express your interest and ask any questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
