VP of Growth

📌 Core Information

🔹 Job Title: VP of Growth

🔹 Company: Heidi Health

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (United States, Canada, United Kingdom, Europe)

🚀 Job Overview

Key aspects of this role include:

• Owning and accelerating Heidi’s direct-to-clinician (DTC) growth strategy
• Leading a high-performing team across paid acquisition, SEO, conversion, onboarding, and product-led growth
• Architecting a system that compounds through experimentation, automation, and deep customer understanding
• Collaborating with product and engineering teams to build growth infrastructure and in-product experiments

ASSUMPTION: This role requires a strategic mindset with a strong focus on experimentation, data-driven decision making, and continuous learning.

📋 Key Responsibilities

✅ Set and drive Heidi’s end-to-end DTC growth strategy across acquisition, activation, and retention

✅ Own the growth funnel, focusing on speed, experimentation, and scale

✅ Own paid growth channels across search, social, video, and emerging platforms

✅ Drive continuous testing, creative development, and landing page optimization

✅ Build self-serve and product-led loops that drive trial, adoption, and upgrades

✅ Collaborate with product and engineering on in-product experiments and growth infrastructure

✅ Oversee the marketing site as a growth asset, balancing SEO, CRO, and education

✅ Lead the development of content and web experiences tailored to clinicians

✅ Develop automated journeys that guide clinicians from signup to superuser

✅ Work with lifecycle to personalize by specialty, location, and usage patterns

✅ Lead a culture of growth experimentation, measurement, and iteration

✅ Partner with analytics to instrument funnels, surface insights, and forecast growth

ASSUMPTION: This role requires a hands-on approach to growth strategies, with a focus on continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). Advanced degrees are a plus.

Experience: Proven experience (5-10 years) in scaling product-led SaaS products, ideally from thousands to hundreds of thousands of users.

Required Skills:

• Proven PLG experience and T-shaped growth expertise across multiple domains
• Strong stakeholder management skills and ability to work closely with product and engineering teams
• Bias to action and customer empathy, with a deep understanding of clinicians
• Clear communication skills and ability to articulate strategy crisply and write clearly
• Extreme ownership and relentless pursuit of improving what works and rethinking what doesn't

Preferred Skills:

• Experience with growth stacks, APIs, instrumentation, and data pipelines
• Fluency in SQL or other data analysis tools
• Experience with A/B testing and experimentation frameworks

ASSUMPTION: Candidates with a strong background in growth marketing, product-led growth, or a related field are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a VP of Growth role with 5-10 years of experience in a mid-sized software development company, the estimated salary range is AUD 250,000 - 350,000 per year.

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Flexible work arrangements
• Professional development opportunities
• Competitive vacation and leave policies

Working Hours: Full-time position with flexible hours and a remote-friendly work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Heidi Health operates in the software development industry, focusing on medical education, medical artificial intelligence, and medical machine learning.

Company Size: Heidi Health is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Heidi Health was founded in 2019 and has since grown to become a leading provider of AI scribes and medical education tools.

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries
• The company’s mission is to halve the time it takes to deliver world-class care by 2050
• Heidi Health is committed to creating a diverse, inclusive, and collaborative work environment

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health's focus on innovation, collaboration, and continuous learning makes it an attractive employer for growth-minded professionals.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team.

Reporting Structure: The VP of Growth will lead a high-performing team consisting of growth marketing specialists, product managers, and data analysts.

Work Arrangement: This role is remote-friendly, with the option to work from various locations in the United States, Canada, United Kingdom, or Europe.

Growth Opportunities:

• As Heidi Health continues to expand, there will be opportunities for the VP of Growth to take on additional responsibilities and grow within the organization
• The company encourages internal promotions and provides professional development opportunities to support employee growth
• Heidi Health's rapid growth and expansion into new markets present exciting career prospects for the right candidate

ASSUMPTION: The VP of Growth role offers significant growth potential, both within the team and the organization as a whole.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in Melbourne, Sydney, and remote locations across the United States, Canada, United Kingdom, and Europe.

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU; 180 George St, Sydney, New South Wales 2138, AU

Geographic Context:

• Melbourne, Australia: Known for its vibrant culture, arts, and sports scene, Melbourne offers a high quality of life with a diverse range of neighborhoods and suburbs
• Sydney, Australia: As Australia's largest city, Sydney offers a dynamic business environment, beautiful beaches, and a multicultural atmosphere
• Remote Locations (United States, Canada, United Kingdom, Europe): These locations offer flexibility and the opportunity to work from home or co-working spaces

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours. The company offers a hybrid work arrangement, combining remote work with in-office collaboration.

ASSUMPTION: The remote-friendly work environment and flexible work arrangements cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the CEO or another executive member of the leadership team

Key Assessment Areas:

• Growth strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past growth strategies and their outcomes
• Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
• Practice common growth marketing interview questions and be prepared to discuss your approach to experimentation, data-driven decision making, and continuous learning

ATS Keywords: Product-led growth, PLG, growth strategy, experimentation, data-driven, clinician, AI, medical software, medical education, medical AI, medical machine learning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Mixpanel
• Amplitude
• Optimizely
• Asana
• Slack
• Zoom

ASSUMPTION: The VP of Growth will be expected to have experience with various growth marketing tools and platforms, as well as a strong understanding of data analysis and experimentation frameworks.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of clinicians and patients
• Innovative: Embrace continuous learning and improvement
• Collaborative: Work together to achieve common goals
• Empowering: Foster an environment that supports growth and development

Work Style:

• Data-driven: Make informed decisions based on data and analytics
• Experimental: Embrace a test-and-learn mindset
• Agile: Adapt quickly to changing circumstances and priorities
• Results-focused: Prioritize outcomes and impact over processes

Self-Assessment Questions:

• How do you ensure that your growth strategies align with Heidi Health's patient-centric values?
• Can you describe a time when you had to adapt your approach to growth marketing due to changing circumstances or priorities?
• How do you balance experimentation and data-driven decision making with a focus on results and impact?

ASSUMPTION: Heidi Health values candidates who are passionate about their mission, committed to continuous learning, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Balancing the need for rapid growth with the desire to maintain a high standard of quality and user experience
• Managing a remote team across multiple time zones and locations
• Adapting to the unique workflows and needs of clinicians across various specialties and geographic regions
• Ensuring the scalability and security of Heidi Health's growth infrastructure

ASSUMPTION: The VP of Growth will need to navigate these challenges with a strategic mindset, strong communication skills, and a deep understanding of Heidi Health's products, mission, and values.

📈 Similar Roles Comparison

• Unlike traditional enterprise sales roles, this role focuses on direct-to-clinician (DTC) growth and product-led strategies
• Heidi Health's focus on medical education, AI, and machine learning sets it apart from other software development companies
• This role offers significant growth potential, both within the team and the organization as a whole, making it an attractive opportunity for ambitious growth marketing professionals

ASSUMPTION: Candidates with experience in product-led growth, DTC strategies, or related fields are likely to find this role particularly appealing and well-suited to their skillset and career goals.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for Heidi Health's AI scribe product, resulting in a 50% increase in user acquisition within the first six months
• Optimizing Heidi Health's marketing website to improve organic traffic, conversion rates, and user engagement, leading to a 30% increase in signups within the first quarter
• Creating and implementing a targeted onboarding campaign for new users, resulting in a 25% increase in activation rates and a significant improvement in user retention

ASSUMPTION: These sample projects demonstrate the VP of Growth's ability to develop and execute strategic growth plans, optimize marketing channels, and improve user engagement and retention.

❓ Key Questions to Ask During Interview

• How does Heidi Health plan to maintain its competitive edge in the rapidly evolving medical AI and machine learning landscape?
• Can you describe the company's approach to collaboration and knowledge sharing between the growth marketing team and other departments, such as product and engineering?
• How does Heidi Health support the professional development and growth of its employees, particularly within the growth marketing team?
• What are the most significant challenges facing Heidi Health in the next 12-24 months, and how does the company plan to address them?
• How does Heidi Health measure and communicate the success of its growth marketing efforts to stakeholders, both internally and externally?

ASSUMPTION: Asking these questions will help the candidate better understand Heidi Health's growth strategy, company culture, and the expectations for the VP of Growth role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Heidi Health careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past growth strategies and their outcomes
• Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.