Heidi Health logo

VP of Growth

Heidi Health
Full-time
On-site
Melbourne, Victoria, Australia
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: VP of Growth

πŸ”Ή Company: Heidi Health

πŸ”Ή Location: Melbourne, Victoria, Australia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK (United States, Canada, United Kingdom, Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Owning and accelerating Heidi’s direct-to-clinician (DTC) growth strategy
  • Leading a high-performing team across paid acquisition, SEO, conversion, onboarding, and product-led growth
  • Architecting a system that compounds through experimentation, automation, and deep customer understanding
  • Collaborating with product and engineering teams to build growth infrastructure and in-product experiments

ASSUMPTION: This role requires a strategic mindset with a strong focus on experimentation, data-driven decision making, and continuous learning.

πŸ“‹ Key Responsibilities

βœ… Set and drive Heidi’s end-to-end DTC growth strategy across acquisition, activation, and retention

βœ… Own the growth funnel, focusing on speed, experimentation, and scale

βœ… Own paid growth channels across search, social, video, and emerging platforms

βœ… Drive continuous testing, creative development, and landing page optimization

βœ… Build self-serve and product-led loops that drive trial, adoption, and upgrades

βœ… Collaborate with product and engineering on in-product experiments and growth infrastructure

βœ… Oversee the marketing site as a growth asset, balancing SEO, CRO, and education

βœ… Lead the development of content and web experiences tailored to clinicians

βœ… Develop automated journeys that guide clinicians from signup to superuser

βœ… Work with lifecycle to personalize by specialty, location, and usage patterns

βœ… Lead a culture of growth experimentation, measurement, and iteration

βœ… Partner with analytics to instrument funnels, surface insights, and forecast growth

ASSUMPTION: This role requires a hands-on approach to growth strategies, with a focus on continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). Advanced degrees are a plus.

Experience: Proven experience (5-10 years) in scaling product-led SaaS products, ideally from thousands to hundreds of thousands of users.

Required Skills:

  • Proven PLG experience and T-shaped growth expertise across multiple domains
  • Strong stakeholder management skills and ability to work closely with product and engineering teams
  • Bias to action and customer empathy, with a deep understanding of clinicians
  • Clear communication skills and ability to articulate strategy crisply and write clearly
  • Extreme ownership and relentless pursuit of improving what works and rethinking what doesn't

Preferred Skills:

  • Experience with growth stacks, APIs, instrumentation, and data pipelines
  • Fluency in SQL or other data analysis tools
  • Experience with A/B testing and experimentation frameworks

ASSUMPTION: Candidates with a strong background in growth marketing, product-led growth, or a related field are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a VP of Growth role with 5-10 years of experience in a mid-sized software development company, the estimated salary range is AUD 250,000 - 350,000 per year.

Benefits:

  • Health insurance and wellness programs
  • Retirement savings plans
  • Flexible work arrangements
  • Professional development opportunities
  • Competitive vacation and leave policies

Working Hours: Full-time position with flexible hours and a remote-friendly work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Heidi Health operates in the software development industry, focusing on medical education, medical artificial intelligence, and medical machine learning.

Company Size: Heidi Health is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Heidi Health was founded in 2019 and has since grown to become a leading provider of AI scribes and medical education tools.

Company Description:

  • Heidi Health is the team behind the world’s most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries
  • The company’s mission is to halve the time it takes to deliver world-class care by 2050
  • Heidi Health is committed to creating a diverse, inclusive, and collaborative work environment

Company Specialties:

  • Medical education
  • Medical artificial intelligence
  • Medical machine learning
  • Medical software
  • Diagnostic AI
  • Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health's focus on innovation, collaboration, and continuous learning makes it an attractive employer for growth-minded professionals.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team.

Reporting Structure: The VP of Growth will lead a high-performing team consisting of growth marketing specialists, product managers, and data analysts.

Work Arrangement: This role is remote-friendly, with the option to work from various locations in the United States, Canada, United Kingdom, or Europe.

Growth Opportunities:

  • As Heidi Health continues to expand, there will be opportunities for the VP of Growth to take on additional responsibilities and grow within the organization
  • The company encourages internal promotions and provides professional development opportunities to support employee growth
  • Heidi Health's rapid growth and expansion into new markets present exciting career prospects for the right candidate

ASSUMPTION: The VP of Growth role offers significant growth potential, both within the team and the organization as a whole.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in Melbourne, Sydney, and remote locations across the United States, Canada, United Kingdom, and Europe.

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU; 180 George St, Sydney, New South Wales 2138, AU

Geographic Context:

  • Melbourne, Australia: Known for its vibrant culture, arts, and sports scene, Melbourne offers a high quality of life with a diverse range of neighborhoods and suburbs
  • Sydney, Australia: As Australia's largest city, Sydney offers a dynamic business environment, beautiful beaches, and a multicultural atmosphere
  • Remote Locations (United States, Canada, United Kingdom, Europe): These locations offer flexibility and the opportunity to work from home or co-working spaces

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours. The company offers a hybrid work arrangement, combining remote work with in-office collaboration.

ASSUMPTION: The remote-friendly work environment and flexible work arrangements cater to a diverse range of employee preferences and needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment or case study
  • Final interview with the CEO or another executive member of the leadership team

Key Assessment Areas:

  • Growth strategy and planning
  • Data analysis and interpretation
  • Communication and presentation skills
  • Problem-solving and critical thinking
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or examples of your past growth strategies and their outcomes
  • Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
  • Practice common growth marketing interview questions and be prepared to discuss your approach to experimentation, data-driven decision making, and continuous learning

ATS Keywords: Product-led growth, PLG, growth strategy, experimentation, data-driven, clinician, AI, medical software, medical education, medical AI, medical machine learning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Mixpanel
  • Amplitude
  • Optimizely
  • Asana
  • Slack
  • Zoom

ASSUMPTION: The VP of Growth will be expected to have experience with various growth marketing tools and platforms, as well as a strong understanding of data analysis and experimentation frameworks.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric: Always prioritize the needs and well-being of clinicians and patients
  • Innovative: Embrace continuous learning and improvement
  • Collaborative: Work together to achieve common goals
  • Empowering: Foster an environment that supports growth and development

Work Style:

  • Data-driven: Make informed decisions based on data and analytics
  • Experimental: Embrace a test-and-learn mindset
  • Agile: Adapt quickly to changing circumstances and priorities
  • Results-focused: Prioritize outcomes and impact over processes

Self-Assessment Questions:

  • How do you ensure that your growth strategies align with Heidi Health's patient-centric values?
  • Can you describe a time when you had to adapt your approach to growth marketing due to changing circumstances or priorities?
  • How do you balance experimentation and data-driven decision making with a focus on results and impact?

ASSUMPTION: Heidi Health values candidates who are passionate about their mission, committed to continuous learning, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

  • Balancing the need for rapid growth with the desire to maintain a high standard of quality and user experience
  • Managing a remote team across multiple time zones and locations
  • Adapting to the unique workflows and needs of clinicians across various specialties and geographic regions
  • Ensuring the scalability and security of Heidi Health's growth infrastructure

ASSUMPTION: The VP of Growth will need to navigate these challenges with a strategic mindset, strong communication skills, and a deep understanding of Heidi Health's products, mission, and values.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional enterprise sales roles, this role focuses on direct-to-clinician (DTC) growth and product-led strategies
  • Heidi Health's focus on medical education, AI, and machine learning sets it apart from other software development companies
  • This role offers significant growth potential, both within the team and the organization as a whole, making it an attractive opportunity for ambitious growth marketing professionals

ASSUMPTION: Candidates with experience in product-led growth, DTC strategies, or related fields are likely to find this role particularly appealing and well-suited to their skillset and career goals.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth strategy for Heidi Health's AI scribe product, resulting in a 50% increase in user acquisition within the first six months
  • Optimizing Heidi Health's marketing website to improve organic traffic, conversion rates, and user engagement, leading to a 30% increase in signups within the first quarter
  • Creating and implementing a targeted onboarding campaign for new users, resulting in a 25% increase in activation rates and a significant improvement in user retention

ASSUMPTION: These sample projects demonstrate the VP of Growth's ability to develop and execute strategic growth plans, optimize marketing channels, and improve user engagement and retention.

❓ Key Questions to Ask During Interview

  • How does Heidi Health plan to maintain its competitive edge in the rapidly evolving medical AI and machine learning landscape?
  • Can you describe the company's approach to collaboration and knowledge sharing between the growth marketing team and other departments, such as product and engineering?
  • How does Heidi Health support the professional development and growth of its employees, particularly within the growth marketing team?
  • What are the most significant challenges facing Heidi Health in the next 12-24 months, and how does the company plan to address them?
  • How does Heidi Health measure and communicate the success of its growth marketing efforts to stakeholders, both internally and externally?

ASSUMPTION: Asking these questions will help the candidate better understand Heidi Health's growth strategy, company culture, and the expectations for the VP of Growth role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Heidi Health careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or examples of your past growth strategies and their outcomes
  • Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.