π Core Information
πΉ Job Title: VP of Growth
πΉ Company: Heidi Health
πΉ Location: Melbourne, Victoria, Australia
πΉ Job Type: Full-Time
πΉ Category: Software Development
πΉ Date Posted: July 7, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK (United States, Canada, United Kingdom, Europe)
π Job Overview
Key aspects of this role include:
- Owning and accelerating Heidiβs direct-to-clinician (DTC) growth strategy
- Leading a high-performing team across paid acquisition, SEO, conversion, onboarding, and product-led growth
- Architecting a system that compounds through experimentation, automation, and deep customer understanding
- Collaborating with product and engineering teams to build growth infrastructure and in-product experiments
ASSUMPTION: This role requires a strategic mindset with a strong focus on experimentation, data-driven decision making, and continuous learning.
π Key Responsibilities
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Set and drive Heidiβs end-to-end DTC growth strategy across acquisition, activation, and retention
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Own the growth funnel, focusing on speed, experimentation, and scale
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Own paid growth channels across search, social, video, and emerging platforms
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Drive continuous testing, creative development, and landing page optimization
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Build self-serve and product-led loops that drive trial, adoption, and upgrades
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Collaborate with product and engineering on in-product experiments and growth infrastructure
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Oversee the marketing site as a growth asset, balancing SEO, CRO, and education
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Lead the development of content and web experiences tailored to clinicians
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Develop automated journeys that guide clinicians from signup to superuser
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Work with lifecycle to personalize by specialty, location, and usage patterns
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Lead a culture of growth experimentation, measurement, and iteration
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Partner with analytics to instrument funnels, surface insights, and forecast growth
ASSUMPTION: This role requires a hands-on approach to growth strategies, with a focus on continuous learning and improvement.
π― Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline). Advanced degrees are a plus.
Experience: Proven experience (5-10 years) in scaling product-led SaaS products, ideally from thousands to hundreds of thousands of users.
Required Skills:
- Proven PLG experience and T-shaped growth expertise across multiple domains
- Strong stakeholder management skills and ability to work closely with product and engineering teams
- Bias to action and customer empathy, with a deep understanding of clinicians
- Clear communication skills and ability to articulate strategy crisply and write clearly
- Extreme ownership and relentless pursuit of improving what works and rethinking what doesn't
Preferred Skills:
- Experience with growth stacks, APIs, instrumentation, and data pipelines
- Fluency in SQL or other data analysis tools
- Experience with A/B testing and experimentation frameworks
ASSUMPTION: Candidates with a strong background in growth marketing, product-led growth, or a related field are likely to be successful in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a VP of Growth role with 5-10 years of experience in a mid-sized software development company, the estimated salary range is AUD 250,000 - 350,000 per year.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Flexible work arrangements
- Professional development opportunities
- Competitive vacation and leave policies
Working Hours: Full-time position with flexible hours and a remote-friendly work environment.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Heidi Health operates in the software development industry, focusing on medical education, medical artificial intelligence, and medical machine learning.
Company Size: Heidi Health is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Heidi Health was founded in 2019 and has since grown to become a leading provider of AI scribes and medical education tools.
Company Description:
- Heidi Health is the team behind the worldβs most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries
- The companyβs mission is to halve the time it takes to deliver world-class care by 2050
- Heidi Health is committed to creating a diverse, inclusive, and collaborative work environment
Company Specialties:
- Medical education
- Medical artificial intelligence
- Medical machine learning
- Medical software
- Diagnostic AI
- Diagnostic medicine
Company Website: heidihealth.com
ASSUMPTION: Heidi Health's focus on innovation, collaboration, and continuous learning makes it an attractive employer for growth-minded professionals.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team.
Reporting Structure: The VP of Growth will lead a high-performing team consisting of growth marketing specialists, product managers, and data analysts.
Work Arrangement: This role is remote-friendly, with the option to work from various locations in the United States, Canada, United Kingdom, or Europe.
Growth Opportunities:
- As Heidi Health continues to expand, there will be opportunities for the VP of Growth to take on additional responsibilities and grow within the organization
- The company encourages internal promotions and provides professional development opportunities to support employee growth
- Heidi Health's rapid growth and expansion into new markets present exciting career prospects for the right candidate
ASSUMPTION: The VP of Growth role offers significant growth potential, both within the team and the organization as a whole.
π Location & Work Environment
Office Type: Heidi Health has offices in Melbourne, Sydney, and remote locations across the United States, Canada, United Kingdom, and Europe.
Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU; 180 George St, Sydney, New South Wales 2138, AU
Geographic Context:
- Melbourne, Australia: Known for its vibrant culture, arts, and sports scene, Melbourne offers a high quality of life with a diverse range of neighborhoods and suburbs
- Sydney, Australia: As Australia's largest city, Sydney offers a dynamic business environment, beautiful beaches, and a multicultural atmosphere
- Remote Locations (United States, Canada, United Kingdom, Europe): These locations offer flexibility and the opportunity to work from home or co-working spaces
Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours. The company offers a hybrid work arrangement, combining remote work with in-office collaboration.
ASSUMPTION: The remote-friendly work environment and flexible work arrangements cater to a diverse range of employee preferences and needs.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CEO or another executive member of the leadership team
Key Assessment Areas:
- Growth strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past growth strategies and their outcomes
- Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
- Practice common growth marketing interview questions and be prepared to discuss your approach to experimentation, data-driven decision making, and continuous learning
ATS Keywords: Product-led growth, PLG, growth strategy, experimentation, data-driven, clinician, AI, medical software, medical education, medical AI, medical machine learning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the organization.
π οΈ Tools & Technologies
- Google Analytics
- Mixpanel
- Amplitude
- Optimizely
- Asana
- Slack
- Zoom
ASSUMPTION: The VP of Growth will be expected to have experience with various growth marketing tools and platforms, as well as a strong understanding of data analysis and experimentation frameworks.
π Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and well-being of clinicians and patients
- Innovative: Embrace continuous learning and improvement
- Collaborative: Work together to achieve common goals
- Empowering: Foster an environment that supports growth and development
Work Style:
- Data-driven: Make informed decisions based on data and analytics
- Experimental: Embrace a test-and-learn mindset
- Agile: Adapt quickly to changing circumstances and priorities
- Results-focused: Prioritize outcomes and impact over processes
Self-Assessment Questions:
- How do you ensure that your growth strategies align with Heidi Health's patient-centric values?
- Can you describe a time when you had to adapt your approach to growth marketing due to changing circumstances or priorities?
- How do you balance experimentation and data-driven decision making with a focus on results and impact?
ASSUMPTION: Heidi Health values candidates who are passionate about their mission, committed to continuous learning, and able to thrive in a dynamic, collaborative work environment.
β οΈ Potential Challenges
- Balancing the need for rapid growth with the desire to maintain a high standard of quality and user experience
- Managing a remote team across multiple time zones and locations
- Adapting to the unique workflows and needs of clinicians across various specialties and geographic regions
- Ensuring the scalability and security of Heidi Health's growth infrastructure
ASSUMPTION: The VP of Growth will need to navigate these challenges with a strategic mindset, strong communication skills, and a deep understanding of Heidi Health's products, mission, and values.
π Similar Roles Comparison
- Unlike traditional enterprise sales roles, this role focuses on direct-to-clinician (DTC) growth and product-led strategies
- Heidi Health's focus on medical education, AI, and machine learning sets it apart from other software development companies
- This role offers significant growth potential, both within the team and the organization as a whole, making it an attractive opportunity for ambitious growth marketing professionals
ASSUMPTION: Candidates with experience in product-led growth, DTC strategies, or related fields are likely to find this role particularly appealing and well-suited to their skillset and career goals.
π Sample Projects
- Developing and executing a comprehensive growth strategy for Heidi Health's AI scribe product, resulting in a 50% increase in user acquisition within the first six months
- Optimizing Heidi Health's marketing website to improve organic traffic, conversion rates, and user engagement, leading to a 30% increase in signups within the first quarter
- Creating and implementing a targeted onboarding campaign for new users, resulting in a 25% increase in activation rates and a significant improvement in user retention
ASSUMPTION: These sample projects demonstrate the VP of Growth's ability to develop and execute strategic growth plans, optimize marketing channels, and improve user engagement and retention.
β Key Questions to Ask During Interview
- How does Heidi Health plan to maintain its competitive edge in the rapidly evolving medical AI and machine learning landscape?
- Can you describe the company's approach to collaboration and knowledge sharing between the growth marketing team and other departments, such as product and engineering?
- How does Heidi Health support the professional development and growth of its employees, particularly within the growth marketing team?
- What are the most significant challenges facing Heidi Health in the next 12-24 months, and how does the company plan to address them?
- How does Heidi Health measure and communicate the success of its growth marketing efforts to stakeholders, both internally and externally?
ASSUMPTION: Asking these questions will help the candidate better understand Heidi Health's growth strategy, company culture, and the expectations for the VP of Growth role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Heidi Health careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past growth strategies and their outcomes
- Research Heidi Health's products, mission, and values to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.