📌 Core Information
🔹 Job Title: VP of Growth Cultural Attractions
🔹 Company: Aramark
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Business Development
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Identifying, securing, and cultivating new business opportunities in the US and Canada
- Leading the strategy and execution of new client acquisition
- Working closely with internal teams to develop tailored solutions
- Building and managing a pipeline of potential clients across multiple verticals
- Representing the company at industry events and creating partnerships
ASSUMPTION: This role requires a high level of strategic thinking, strong negotiation skills, and a deep understanding of the industry landscape to succeed.
📋 Key Responsibilities
✅ Lead the identification, qualification, and development of new business opportunities
✅ Conduct in-depth market research to identify trends, emerging opportunities, and gaps in the marketplace
✅ Establish and cultivate relationships with senior executives and key decision-makers within prospect campuses
✅ Develop and execute a comprehensive sales strategy to meet or exceed revenue and growth targets
✅ Lead the sales process from lead generation to proposal development, negotiation, and final contract execution
✅ Maintain accurate forecasting and reporting of sales activities, opportunities, and outcomes
✅ Represent the company at industry events, conferences, and networking functions
✅ Gather feedback from prospects and clients to inform product development, service offerings, and sales strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field. MBA or advanced degree preferred.
Experience: Minimum of 5 years of experience in business development, sales, or a related field with at least 5 years in a leadership role.
Required Skills:
- Proven ability to drive revenue growth through new client acquisition and sales strategy development
- Deep understanding of industry trends, competitors, and the needs of prospective clients
- Ability to think strategically and creatively to identify business opportunities and develop tailored solutions
- Demonstrated success in achieving and exceeding sales targets and driving business growth in a competitive environment
- Ability to lead cross-functional teams and work collaboratively to achieve business goals
- Proficiency with CRM tools (e.g., Salesforce), Microsoft Office Suite, and other business development technologies
- Strong understanding of sales processes, account management, and client relationship development
- Exceptional communication, presentation, and negotiation skills
- Experience managing long sales cycles and complex deals
Preferred Skills:
- Experience in Cultural Attractions field or Sports and Entertainment industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $120,000 (This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.)
Benefits:
- Medical
- Dental
- Vision
- Work/life Resources
- Retirement Savings Plans
- Paid Days Off
- Parental Leave
- Disability Coverage
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as experience, performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the Hospitality and Food Services industry, with a focus on healthcare, education, sports, and entertainment venues.
Company Size: Aramark is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development but may also result in a more structured and hierarchical work environment.
Founded: Aramark was founded in 1959 and has since grown into a global leader in food, facilities, and uniform services.
Company Description:
- Aramark is committed to delivering exceptional experiences and creating a positive impact on the people and communities it serves.
- The company focuses on elevating the patient and caregiver experience in healthcare settings, enhancing the student experience in educational institutions, and creating memorable experiences in sports and entertainment venues.
- Aramark’s mission is rooted in service and united by its purpose to do great things for each other, its partners, its communities, and its planet.
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: https://healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark’s focus on healthcare and patient experience may require applicants to be comfortable working in healthcare settings and understanding the unique needs of patients and caregivers.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the President of Aramark’s Cultural Attractions division.
Reporting Structure: The VP of Growth Cultural Attractions will have direct reports, including business development managers and analysts, and will work closely with cross-functional teams such as operations, marketing, legal, and finance.
Work Arrangement: This is an on-site role, with the primary office location in Philadelphia, Pennsylvania. Some travel may be required to meet with clients and attend industry events.
Growth Opportunities:
- Successful performance in this role may lead to advancement opportunities within Aramark’s Cultural Attractions division or other business units.
- Aramark’s global presence offers opportunities for international assignments and exposure to diverse markets.
- The company’s focus on employee development and training provides opportunities for professional growth and skill-building.
ASSUMPTION: Given the senior leadership nature of this role, applicants should have a proven track record of driving business growth and leading high-performing teams.
🌍 Location & Work Environment
Office Type: Aramark’s headquarters in Philadelphia, Pennsylvania, is a modern, professional office environment.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the fifth-most populous city in the United States.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Philadelphia offers a variety of housing options, from urban apartments to suburban homes, with a median home value of around $170,000.
Work Schedule: The work schedule for this role is Monday through Friday, with some flexibility for early morning or evening meetings and events as needed.
ASSUMPTION: Applicants should be comfortable working in an urban environment and have access to reliable transportation, as the office is located in downtown Philadelphia.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-person or virtual interview with the hiring manager and/or other members of the leadership team
- Final round interview with senior leadership, focusing on strategic thinking, negotiation skills, and industry knowledge
- Background check and reference check for the final candidate
Key Assessment Areas:
- Strategic thinking and business acumen
- Sales and negotiation skills
- Industry knowledge and market trends
- Leadership and team management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Aramark’s business and the cultural attractions industry in your application materials
- Prepare examples of your past sales successes, negotiation strategies, and market research initiatives
- Practice common interview questions and be prepared to discuss your career goals and fit with Aramark’s company culture
ATS Keywords: Business Development, Sales Strategy, Client Relationship Development, Negotiation Skills, Market Research, Cross-Functional Collaboration, Pipeline Management, CRM Proficiency, Strategic Thinking, Communication Skills, Presentation Skills, Team Leadership, Industry Knowledge, Long Sales Cycles, Complex Deals
ASSUMPTION: Applicants should be proactive in their communication with Aramark’s recruitment team and follow up promptly on any requests for additional information or next steps in the interview process.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce)
- Microsoft Office Suite
- Business development technologies (e.g., sales enablement platforms, marketing automation tools)
ASSUMPTION: Proficiency in the mentioned tools and technologies is required for success in this role, and applicants should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Rooted in Service: Aramark is committed to delivering exceptional experiences and creating a positive impact on the people and communities it serves.
- United by Purpose: Aramark’s mission is to do great things for each other, its partners, its communities, and its planet.
- Together We Serve, We Solve, We Strengthen: Aramark’s culture is built on collaboration, innovation, and a commitment to continuous improvement.
Work Style:
- Aramark values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
- The company fosters a culture of accountability, where employees are empowered to take ownership of their roles and drive results.
- Aramark’s work environment is fast-paced and dynamic, with a focus on delivering exceptional results for clients and customers.
Self-Assessment Questions:
- How do your personal values align with Aramark’s commitment to service and positive impact?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you’ve led?
ASSUMPTION: Applicants should carefully consider Aramark’s company values and work style when evaluating their fit for this role and the organization’s culture.
⚠️ Potential Challenges
- The competitive nature of the business development landscape may require applicants to have a thick skin and be resilient in the face of rejection or setbacks.
- The role may involve extensive travel, which can be challenging for applicants with family or personal commitments that require a more stable work schedule.
- The fast-paced and dynamic work environment may be overwhelming for applicants who prefer a more structured or predictable work environment.
- The role may require applicants to work with diverse stakeholders, including senior executives, key decision-makers, and other internal teams, which can be challenging for applicants who struggle with navigating complex organizational structures or political dynamics.
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and evaluate their ability to thrive in a fast-paced, dynamic, and sometimes challenging work environment.
📈 Similar Roles Comparison
- Compared to other senior business development roles, this position may offer more exposure to the cultural attractions industry and the unique challenges and opportunities it presents.
- The role may require a deeper understanding of the healthcare industry and the specific needs of patients and caregivers, as Aramark’s Cultural Attractions division focuses on healthcare and educational institutions.
- Career paths for successful business development professionals in this role may include advancement opportunities within Aramark’s Cultural Attractions division or other business units, as well as potential opportunities for international assignments or exposure to diverse markets.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it may differ from other senior business development positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive sales strategy to secure a major contract with a new client in the cultural attractions industry
- Conducting market research to identify emerging trends and opportunities in the cultural attractions landscape and developing targeted outreach and marketing strategies to capitalize on those opportunities
- Negotiating complex contracts with prospective clients, balancing the need to maximize value for the company while addressing the unique needs and constraints of the client
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved in their previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the business development pipeline and the key priorities for the first 90 days in this role?
- How does the leadership team support the growth and development of business development professionals within the organization?
- Can you provide an example of a successful business development initiative led by the current leadership team, and what were the key factors that contributed to its success?
- How does Aramark’s focus on the patient and caregiver experience influence the business development strategy for the Cultural Attractions division?
- What are the most significant challenges facing the cultural attractions industry, and how does Aramark differentiate itself from competitors in this landscape?
ASSUMPTION: Applicants should use the interview process to gather as much information as possible about the role, the team, and the company, and to assess their fit with Aramark’s culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aramark Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your business development and sales achievements, market research initiatives, and negotiation strategies
- Prepare for the interview process by researching Aramark’s business, the cultural attractions industry, and the unique challenges and opportunities presented by this role
- Follow up promptly on any requests for additional information or next steps in the interview process
- If selected for the final round, be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
