🔹 Job Title: VP, Performance Marketing
🔹 Company: First American
🔹 Location: Santa Ana, California
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, with a focus on driving growth through digital marketing channels. The ideal candidate will have a proven track record in B2B marketing and experience managing high-performing teams.
✅ Building and managing a new team of performance marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement
✅ Creating and executing strategies for digital marketing to achieve business goals, including paid media, lifecycle marketing, organic search, marketing operations, and data + analytics
✅ Optimizing/growing media budgets, ensuring efficient allocation of resources across different channels and campaigns for optimal return on investment
✅ Analyzing campaign performance, identifying areas for testing and optimization, and implementing data-driven strategies to benchmark and improve key metrics such as CAC, LTV, ROAS
✅ Working closely with product, sales, and creative to ensure alignment and integrated marketing efforts
✅ Building an analytics function for the entire marketing org, where reporting is in real time, automated, and accessible to relevant stakeholders
✅ Creating business cases based on the latest trends, technologies, and best practices in performance marketing to maintain a competitive edge
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, data analysis, and team management. The ideal candidate will be able to develop and execute strategies that drive revenue growth and improve marketing efficiency.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 15+ years of experience in B2B marketing, including lead generation, ABM, and marketing automation
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on lead generation and marketing automation. Experience in the financial services industry is a plus but not required.
Salary Range: $192,400 - $256,525 per year
Benefits:
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is a reasonable estimate based on the role's requirements and the company's size. Benefits are competitive and in line with industry standards for a company of this size.
Industry: First American is a leading provider of title, settlement, and risk solutions for real estate transactions. They operate in the financial services industry, with a focus on real estate and mortgage services.
Company Size: First American has 10,001+ employees, making it a large enterprise with a well-established infrastructure and extensive resources.
Founded: First American was founded in 1889 and has a long history of providing real estate-related services.
Company Description:
Company Specialties:
Company Website: http://www.firstam.com
ASSUMPTION: First American is a well-established company with a strong reputation in the real estate industry. They offer a comprehensive range of products and services, making them a competitive employer in the financial services sector.
Career Level: Executive
Reporting Structure: This role reports directly to the CMO and is responsible for leading a team of performance marketing professionals
Work Arrangement: This role is primarily on-site, with some flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career advancement within the marketing organization or the company as a whole.
Office Type: Corporate headquarters
Office Location(s): 1 First American Way, Santa Ana, CA 92707
Geographic Context:
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at First American's headquarters is professional and collaborative, with a focus on teamwork and innovation. The location in Santa Ana offers a mix of urban and suburban environments, with easy access to cultural attractions and amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance marketing, digital marketing, team management, data analysis, marketing automation, lead generation, ABM, marketing operations, campaign optimization, ROAS, CAC, LTV
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and digital marketing expertise. Demonstrating a strong understanding of First American's products, services, and company culture will be essential for success.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have experience using them in a B2B marketing context and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: First American values a strong cultural fit, with a focus on integrity, innovation, collaboration, accountability, and excellence. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a data-driven, collaborative work environment.
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with its own set of challenges. Candidates should be prepared to manage a team through change, balance short-term and long-term goals, and navigate a complex organizational structure.
ASSUMPTION: This role is unique in its focus on performance marketing and customer acquisition within a large, well-established organization. Candidates should be prepared to manage a team through significant growth and change, and to navigate a complex organizational structure.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role. Candidates should be prepared to develop and execute comprehensive digital marketing strategies, optimize media budgets, and build and manage analytics functions.
ASSUMPTION: These questions are designed to help candidates understand the role's context within the organization, assess the team's challenges and priorities, and evaluate First American's commitment to professional development and data privacy.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.