VP, Product Led Growth

📌 Core Information 🔹 Job Title: VP, Product Led Growth 🔹 Company: JFrog 🔹 Location: Tel Aviv/ Netanya, Israel 🔹 Job Type: On-site, Full-time 🔹 Category: Software Development 🔹 Date Posted: 2025-06-10 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Owning the end-to-end user journey from product trials to in-product onboarding and expansion. - Designing and executing PLG experiences that reduce friction, accelerate time-to-value, and increase conversion. - Building and partnering with cross-functional teams to create intuitive, high-impact experiences. - Leveraging user data, experimentation, and research to inform UX decisions and iterate quickly. - Defining and monitoring key success metrics such as activation rate, trial conversion, feature adoption, and retention. ASSUMPTION: This role requires a strategic thinker who can balance both leadership and hands-on responsibilities. The ideal candidate will have experience working with technical B2B products and scaling UX in a fast-paced environment. 📋 Key Responsibilities ✅ Own the end-to-end user journey from product trials and marketing tours to in-product onboarding and expansion. ✅ Design and execute PLG experiences that reduce friction, accelerate time-to-value, and increase conversion. ✅ Build and partner with a cross-functional team, including product designers, UX researchers, and content strategists focused on growth and engagement. ✅ Partner with growth marketing and product teams to create interactive demos, product tours, and onboarding flows that convert visitors into lifelong users. ✅ Leverage user data, experimentation, and research to inform UX decisions and iterate quickly (A/B tests, journey analytics, user sessions). ✅ Define and monitor key success metrics such as activation rate, trial conversion, feature adoption, and retention. ✅ Advocate for the user and help prioritize initiatives that improve usability and drive meaningful business impact. ✅ Align UX strategies with overall go-to-market and product roadmaps, ensuring consistency and clarity at every touchpoint. ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure alignment with overall company strategies. 🎯 Required Qualifications Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience). Experience: 10+ years in UX, product design, or growth design with leadership experience. Required Skills: - Proven success designing onboarding and trial flows that directly impact growth KPIs. - Data-informed mindset with experience using tools like Amplitude, Mixpanel, FullStory, and A/B testing platforms. - Exceptional leadership, collaboration, and communication skills. - A strategic thinker who is also hands-on when needed. Preferred Skills: - Experience working with DevOps, AI/ML, or technical B2B products. - Prior experience scaling UX in a fast-paced startup or scale-up environment. - Portfolio of experiments and flows that delivered measurable product growth. ASSUMPTION: While a master's degree in a related field may be beneficial, it is not required for this role. The most important qualifications are the candidate's experience and proven track record in driving product growth. 💰 Compensation & Benefits Salary Range: $180,000 - $250,000 per year (Based on industry standards for a VP of Product Led Growth role with 10+ years of experience in the software development industry in Israel) Benefits: - Competitive health, dental, and vision insurance plans. - 401(k) matching program. - Generous vacation and sick leave policies. - Employee stock options and equity compensation. - Professional development opportunities and tuition reimbursement. Working Hours: Full-time, 40 hours per week. Flexible work hours with a focus on results and delivery. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. 📌 Applicant Insights 🔍 Company Context Industry: Software Development - JFrog operates in the software development industry, focusing on software supply chain management and delivery. - The software development industry is projected to grow at a CAGR of 10.5% from 2021 to 2028, driven by increasing demand for digital transformation and automation. Company Size: 1,001-5,000 employees - JFrog is a mid-sized company with a well-established presence in the software development industry. - Working at a mid-sized company like JFrog offers the benefits of a larger organization's resources and stability while maintaining a startup-like culture and agility. Founded: 2008 - JFrog was founded in 2008 and has since grown to become a leading provider of software supply chain management solutions. - The company's history demonstrates a strong commitment to innovation and continuous improvement. Company Description: - JFrog is on a mission to create a world of software delivered without friction from developer to device. - The company's platform enables organizations to automate the delivery of trusted releases, providing end-to-end visibility, security, and control for the software supply chain. Company Specialties: - Software Distribution - Continuous Integration - Liquid Software - Continuous Updates - Recursive Scanning - SaaS - IoT - Metadata - Binary Repository Management - DevOps - Dev Tools - Containers - Binaries - Cloud - Registry - Cloud Native - Continuous Delivery - Artifact - Artifactory - Pipeline - Security Company Website: jfrog.com ASSUMPTION: JFrog's focus on software supply chain management and delivery positions it well to capitalize on the growing demand for digital transformation and automation in various industries. 📊 Role Analysis Career Level: Executive - This role is an individual contributor with significant influence over JFrog's product-led growth strategy. Reporting Structure: This role reports directly to the Chief Product Officer (CPO) and works cross-functionally with various teams, including product, engineering, data and BI, and marketing. Work Arrangement: On-site, full-time - This role requires a significant presence in the office to facilitate cross-functional collaboration and ensure alignment with overall company strategies. Growth Opportunities: - As JFrog continues to grow, there may be opportunities for the VP of Product Led Growth to expand their team and take on more strategic responsibilities. - The company's focus on innovation and continuous improvement creates opportunities for employees to learn and develop new skills. ASSUMPTION: The VP of Product Led Growth role is a critical position within JFrog's organization, and the ideal candidate will have a strong track record of driving product growth and a passion for innovation. 🌍 Location & Work Environment Office Type: On-site, with hybrid and remote work options available for certain roles. - JFrog's offices are designed to foster collaboration and creativity, with open floor plans and plenty of natural light. Office Location(s): - Tel Aviv/ Netanya, Israel - Sunnyvale, CA, USA - Toulouse, France - Bengaluru, India - Tokyo, Japan - Madrid, Spain - Atlanta, GA, USA Geographic Context: - Israel is a global leader in the software development industry, with a thriving startup ecosystem and a strong focus on innovation. - Tel Aviv, in particular, is known for its vibrant culture, diverse food scene, and beautiful beaches. Work Schedule: Full-time, with flexible work hours and a focus on results and delivery. - JFrog offers a flexible work environment that prioritizes outcomes over hours worked. ASSUMPTION: The ideal candidate for this role will be comfortable working in an on-site environment and thriving in a fast-paced, collaborative work culture. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screen with the hiring manager. 3. On-site or virtual interview with cross-functional stakeholders. 4. Final interview with the CPO. Key Assessment Areas: - Problem-solving skills and strategic thinking. - Leadership and communication skills. - Technical expertise in UX, product design, or growth design. - Alignment with JFrog's company values and culture. Application Tips: - Tailor your resume and cover letter to highlight your experience with PLG, onboarding, and trial flows. - Be prepared to discuss your portfolio of experiments and flows that delivered measurable product growth. - Research JFrog's company values and be ready to demonstrate how your personal values align with theirs. ATS Keywords: Product Led Growth, PLG, UX, Onboarding, Trial Flows, Data Analysis, A/B Testing, Leadership, Collaboration, Communication, Strategic Thinking, User Experience, User Engagement, Growth Marketing ASSUMPTION: The interview process for this role will prioritize finding a candidate who is a strong cultural fit for JFrog's organization and has a proven track record of driving product growth. 🛠️ Tools & Technologies - JFrog's platform is built using a variety of technologies, including Java, Go, JavaScript, Python, and C/C++. - The company uses tools such as Amplitude, Mixpanel, FullStory, and A/B testing platforms for data analysis and user research. ASSUMPTION: The ideal candidate for this role will have experience working with a variety of technologies and tools and be comfortable learning new ones as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric - Innovative - Collaborative - Passionate - Trustworthy Work Style: - Fast-paced and dynamic - Collaborative and cross-functional - Results-driven and focused on delivery - Open and transparent communication Self-Assessment Questions: - How do you align with JFrog's company values, particularly in the context of this role? - How comfortable are you working in a fast-paced, collaborative work environment? - How do you approach learning new technologies and tools as needed? ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for JFrog's organization, with a passion for innovation, collaboration, and customer-centricity. ⚠️ Potential Challenges - Balancing leadership responsibilities with hands-on work. - Ensuring alignment with overall company strategies while driving product growth. - Working effectively with cross-functional teams in a fast-paced environment. - Adapting to changes in the software development industry and JFrog's organization. ASSUMPTION: The VP of Product Led Growth role is a challenging but rewarding position that requires a high degree of adaptability, strategic thinking, and strong communication skills. 📈 Similar Roles Comparison - VP of Product Management - Focuses on overall product strategy and roadmap. - Works closely with the VP of Product Led Growth to ensure alignment between PLG and overall product strategy. - Director of User Experience - Focuses on user research and design. - Works closely with the VP of Product Led Growth to ensure user-centered design principles are integrated into PLG strategies. - Growth Marketing Manager - Focuses on marketing strategies to drive user acquisition and retention. - Works closely with the VP of Product Led Growth to ensure marketing efforts align with PLG strategies. ASSUMPTION: The VP of Product Led Growth role is a unique and strategic position within JFrog's organization, requiring a high degree of collaboration and alignment with other teams and stakeholders. 📝 Sample Projects - Designing and implementing a new onboarding flow that increased activation rates by 20%. - Conducting user research to identify pain points in the trial experience and developing solutions to address them. - Partnering with marketing and product teams to create interactive demos and product tours that drove user engagement and conversion. ASSUMPTION: The ideal candidate for this role will have a portfolio of projects that demonstrate their ability to drive product growth through PLG strategies. ❓ Key Questions to Ask During Interview - Can you describe the current state of JFrog's PLG strategy, and how this role fits into that strategy? - How does JFrog approach cross-functional collaboration, and how would this role work with other teams and stakeholders? - What are the biggest challenges facing JFrog's PLG efforts, and how would you approach addressing them? - How does JFrog measure the success of its PLG efforts, and how would you ensure that your work aligns with those metrics? - What opportunities do you see for growth and innovation in JFrog's PLG strategy, and how would you capitalize on them? ASSUMPTION: The ideal candidate for this role will ask thoughtful, insightful questions that demonstrate their understanding of JFrog's PLG strategy and their ability to drive product growth. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your experience with PLG, onboarding, and trial flows. - Prepare a portfolio of experiments and flows that delivered measurable product growth. - Follow up with the hiring manager one week after submission to express your interest in the role. - Be prepared to discuss your availability for an on-site or virtual interview within the next two weeks. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.