📌 Core Information
🔹 Job Title: VP, Strategic Marketing - Doors
🔹 Company: Owens Corning
🔹 Location: Tampa, FL, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and business growth
- Product and portfolio strategy
- Marketing and commercial excellence
- Segment and enterprise brand architecture participation
- Leadership and talent development
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive business growth and innovation.
📋 Key Responsibilities
✅ Serve as a strategic partner to the Business President and leadership team, leading the development and execution of the business growth strategy.
✅ Integrate voice of the customer, industry trends, and competitive dynamics to inform decisions.
✅ Lead strategic evaluation of new business initiatives (organic and inorganic growth), leveraging tools such as customer segmentation, ecosystem analysis, and strategic value chain analysis.
✅ Drive the development and execution of product and innovation and multi-generation product roadmaps, ensuring alignment with customer needs and long-term business strategy.
✅ Lead product management to deliver pipeline innovation across core, adjacent, and transformational opportunities.
✅ Champion customer segmentation and market intelligence capabilities to ensure data-driven decision making.
✅ Represent the Doors business in the Enterprise Brand Working Group, taking the lead in selecting and finalizing brand decisions and contributing to the evaluation of Owens Corning’s brand architecture.
✅ Build, develop, and inspire a high-performing and diverse team of strategy, product, and marketing professionals.
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and leadership to drive business growth and innovation.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field required; MBA or equivalent experience preferred.
Experience: 15+ years of progressive leadership in marketing and strategy, preferably within B2B or B2B2C manufacturing environments.
Required Skills:
- Strategic leadership and business growth
- Product management and innovation
- Market segmentation and commercial execution
- Digital marketing and e-commerce capabilities
- Cross-functional and cross-business initiative leadership
Preferred Skills:
- Experience in brand strategy and enterprise brand architecture
- Proven ability to lead and develop high-performing teams
ASSUMPTION: Candidates should have a strong background in strategic marketing, product management, and leadership to excel in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (Estimated, based on industry standards for a VP of Marketing with 15+ years of experience in the B2B manufacturing sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Owens Corning operates in the wholesale building materials industry, focusing on residential and commercial building products and solutions.
Company Size: Owens Corning is a large company with over 25,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Owens Corning was founded in 1938 and is headquartered in Toledo, Ohio, USA.
Company Description:
- Owens Corning is committed to building a sustainable future through material innovation.
- The company provides durable, sustainable, and energy-efficient solutions that leverage its unique capabilities and market-leading positions.
- Owens Corning is global in scope, human in scale, with employees dedicated to generating value for customers and shareholders and making a difference in communities worldwide.
Company Specialties:
- Residential and commercial building products
- Glass fiber reinforcements and engineered materials for composite systems
- Sustainable and energy-efficient solutions
Company Website: www.owenscorning.com
ASSUMPTION: Owens Corning is a well-established company with a strong focus on innovation and sustainability, providing a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the President of the Doors Business.
Reporting Structure: The VP of Strategic Marketing, Doors, is a member of the Doors Leadership Team and the Enterprise Growth Leadership Council, collaborating with various teams across the organization.
Work Arrangement: This role is on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow into a broader leadership role within the company
- Opportunities to work on cross-functional projects and initiatives
- Chance to develop and mentor team members, fostering career growth within the marketing and strategy functions
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development, within a large and established organization.
🌍 Location & Work Environment
Office Type: The Tampa office is a corporate location with a professional and collaborative work environment.
Office Location(s): Tampa, FL, United States
Geographic Context:
- Tampa is a major city in Florida, offering a diverse range of cultural, recreational, and entertainment options.
- The Tampa office is conveniently located near major highways and public transportation.
- Tampa has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role.
ASSUMPTION: The Tampa office provides a professional and collaborative work environment, with ample opportunities for growth and development within a large organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager (President, Doors Business)
- Final round interview with additional stakeholders, including senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and business acumen
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Domain expertise in marketing, product management, and brand strategy
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing, product management, and leadership experience.
- Prepare examples of your accomplishments in driving business growth, innovation, and brand strategy.
- Demonstrate your ability to lead and develop high-performing teams.
- Showcase your understanding of the building materials industry and Owens Corning's business.
ATS Keywords: Strategic Marketing, Product Management, Business Growth, Brand Strategy, Leadership, Marketing Strategy, Cross-Functional Collaboration, Stakeholder Management, Building Materials Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and domain expertise in marketing, product management, and brand strategy.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and strategy professionals, with a focus on data-driven decision making and project management.
👔 Cultural Fit Considerations
Company Values:
- Safety First
- Act with Integrity
- Respect for People
- Pursue Excellence
- Innovate to Win
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Owens Corning's company values, particularly 'Innovate to Win' and 'Pursue Excellence'?
- How comfortable are you working in a dynamic, fast-paced environment with a focus on results and accountability?
- How do you approach leading and developing high-performing teams, fostering a culture of collaboration and continuous improvement?
ASSUMPTION: Owens Corning values a strong cultural fit, with an emphasis on collaboration, innovation, and a results-driven work style.
⚠️ Potential Challenges
- Balancing strategic planning and execution with day-to-day tactical demands
- Managing multiple stakeholders and competing priorities
- Adapting to a large, matrixed organization with diverse teams and functions
- Navigating a competitive and dynamic industry landscape
ASSUMPTION: This role presents unique challenges, including balancing strategic and tactical demands, managing multiple stakeholders, and operating within a large, matrixed organization.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on strategic growth, product management, and brand architecture, requiring a strong background in both marketing and product management.
- As a large, established company, Owens Corning offers more structured career paths and growth opportunities compared to smaller, more agile organizations.
- Career progression in this role may involve moving into broader leadership or functional roles within the company, rather than focusing on vertical advancement within marketing.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions, with a focus on strategic growth, product management, and brand architecture within a large, established organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line, including market segmentation, pricing, and channel strategy
- Conducting a comprehensive brand audit and recommending strategic brand architecture changes to optimize market positioning and customer engagement
- Leading a cross-functional team to deliver a major product launch, including product development, marketing, and sales enablement
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the VP of Strategic Marketing, Doors role at Owens Corning.
❓ Key Questions to Ask During Interview
- How does this role balance strategic planning and execution with day-to-day tactical demands?
- What are the key priorities for the first 90 days in this role, and how can I best support the President, Doors Business, in driving business growth?
- How does Owens Corning support the professional development and growth of its marketing and strategy talent?
- What are the key challenges facing the Doors business, and how can this role address them to drive business growth and innovation?
- How does the Enterprise Brand Working Group operate, and what is the expected time commitment for this role?
ASSUMPTION: These key questions help applicants understand the role's strategic focus, priorities, and growth opportunities, as well as the company's culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Owens Corning careers portal
- Tailor your resume and cover letter to highlight your strategic marketing, product management, and leadership experience, with a focus on driving business growth, innovation, and brand strategy.
- Prepare examples of your accomplishments in these areas, demonstrating your ability to lead and develop high-performing teams.
- Showcase your understanding of the building materials industry and Owens Corning's business.
- Follow up with the hiring manager (President, Doors Business) one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
