📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for Wattpad’s global social media channels, with a focus on Instagram and TikTok
- Ideating and pitching creative social post ideas to enhance Wattpad’s brand awareness
- Portraying the beloved W Mascot in social media posts to bring the character and spirit of the organization to life
- Planning content using project management tools and collaborating with stakeholders to ensure timely approvals
- Executing social media marketing initiatives across various platforms using relevant tools and staying updated on social trends
ASSUMPTION: This role requires a strong understanding of social media trends and a passion for Wattpad’s content and community. The ideal candidate will be comfortable creating and editing visual content and have experience using social media channels.
📋 Key Responsibilities
✅ Create trending and evergreen content for Wattpad’s global social channels, with a particular focus on Instagram and TikTok
✅ Ideate and pitch creative social post ideas that will aid in Wattpad’s brand awareness
✅ Bring to life the character and spirit of our organization by portraying our beloved W Mascot in social media posts
✅ Plan content using project management tools and work with stakeholders to ensure they review and approve social posts on time
✅ Assist in executing social media marketing initiatives across Meta, TikTok, X, and Pinterest using social, marketing, and product tools
✅ Stay up-to-date on social trends, tools, and best practices in order to surface insights and learnings to help optimize content and engagement
ASSUMPTION: This role requires strong organizational skills, the ability to handle multiple tasks, and the capacity to work in a fast-paced environment. The ideal candidate will be proactive, detail-oriented, and able to meet deadlines.
🎯 Required Qualifications
Education: Currently enrolled in or recently graduated from a relevant post-secondary program (e.g., Marketing, Communications, or a related field)
Experience: 0-2 years of experience in social media, content creation, or a related field
Required Skills:
- Passion for Wattpad, its stories, and its creators
- Comfortable being on camera and behind it, with experience creating and editing visual content using tools like Canva, CapCut, or Adobe
- Strong organizational and execution skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment
- Ability to take initiative and juggle multiple priorities with ease
- Must be located in Toronto, ON and able to work from the downtown Toronto HQ 2-3 times per week
Preferred Skills:
- Experience using project management tools (e.g., Asana, Sprinklr)
- Familiarity with social media marketing and product tools (e.g., AppsFlyer)
- Knowledge of the Wattpad platform and its features
ASSUMPTION: While not explicitly stated, having a strong portfolio showcasing relevant skills and experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 50,000 - 55,000 per year
Benefits:
- Remote work flexibility (2-3 days per week in the office)
- Opportunity to work with a global entertainment company and gain industry experience
- Access to a diverse and inclusive work environment
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is in Canadian Dollars (CAD) and is based on industry standards for marketing internships in Toronto. Benefits may include access to professional development opportunities and a supportive work environment.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically digital comics and storytelling platforms
Company Size: 51-200 employees, providing a mid-sized company experience with opportunities for growth and collaboration
Founded: 2014, with a focus on digital comics and a growing presence in the entertainment industry
Company Description:
- WEBTOON is the world's largest digital comics platform, home to some of the biggest artists, IP, and fandoms in comics
- The company has pioneered a bold, global, fan-first approach to entertainment, working with leaders in entertainment and publishing to create data-backed, audience-driven TV shows, films, and books
- WEBTOON has a strong focus on community and technology, using storytelling technology to allow anyone to become a creator and build a global audience for their stories
Company Specialties:
- Online Media
- Digital Comics
- Entertainment
- Technology
- and Publishing
Company Website: http://www.webtoon.com
ASSUMPTION: WEBTOON Entertainment Inc. is a dynamic and innovative company that values creativity, collaboration, and community. The company's focus on digital comics and storytelling technology makes it an exciting place for marketing professionals to gain experience and grow their careers.
📊 Role Analysis
Career Level: Entry-level to early-career, with opportunities for growth and development within the marketing department
Reporting Structure: This role will report directly to the Social Media Manager and work closely with other marketing team members
Work Arrangement: Hybrid, with 2-3 days per week in the office and the remainder of the time working remotely
Growth Opportunities:
- Gain hands-on experience in social media marketing and content creation for a global entertainment company
- Develop skills in project management, stakeholder communication, and content strategy
- Build a professional network within the entertainment industry and connect with industry leaders
ASSUMPTION: This internship offers a unique opportunity for individuals interested in marketing, content creation, or social media to gain valuable experience and make a significant impact on the company's social media presence.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on collaboration and in-person team building
Office Location(s): Downtown Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene, providing ample opportunities for inspiration and networking
- The downtown core is home to numerous tech and entertainment companies, fostering a collaborative and innovative work environment
- Toronto's central location in Eastern Canada makes it an ideal hub for connecting with other major cities and markets
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing interns to build relationships with their team in person while also enjoying the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager to discuss qualifications and fit for the role
- In-person or virtual interview with the marketing team to assess skills and cultural fit
- Final decision and offer extended to the successful candidate
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of Wattpad's platform and community
- Organizational skills and ability to manage multiple tasks
- Cultural fit and alignment with WEBTOON's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your content creation and social media marketing work
- Demonstrate your passion for Wattpad and its stories in your application materials
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Wattpad, social media, content creation, marketing, project management, stakeholder communication, hybrid work, Toronto
ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on evaluating the candidate's creativity, organizational skills, and cultural fit.
🛠️ Tools & Technologies
- Sprinklr (social media management platform)
- Asana (project management tool)
- AppsFlyer (mobile app analytics and attribution platform)
- Canva (graphic design platform)
- CapCut (video editing app)
- Adobe Creative Suite (graphic design and video editing software)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Community and collaboration
- Passion for storytelling and entertainment
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you incorporate your passion for Wattpad and its stories into your content creation process?
- Describe a time when you had to manage multiple tasks and meet tight deadlines in a fast-paced environment. How did you approach this challenge, and what was the outcome?
- How do you stay up-to-date on social media trends and tools, and how have you applied this knowledge in your previous experiences?
ASSUMPTION: WEBTOON Entertainment Inc. values creativity, collaboration, and a passion for storytelling. Candidates who align with these values and demonstrate a strong work ethic and adaptability will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple tasks and meeting tight deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing remote and in-person work
- Staying up-to-date on social media trends and tools in a rapidly evolving industry
- Portraying the beloved W Mascot in social media posts in a way that resonates with Wattpad's audience
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on social media marketing and content creation for a global entertainment company, with a specific emphasis on Wattpad's platform and community
- Compared to other marketing internships, this role offers a higher level of responsibility and autonomy, as well as the opportunity to work with a diverse and inclusive team
- Career paths within WEBTOON Entertainment Inc. may include opportunities to advance within the marketing department or explore other areas of the business, such as content creation or publishing
ASSUMPTION: This role offers a unique opportunity for individuals interested in marketing, content creation, or social media to gain valuable experience and make a significant impact on the company's social media presence.
📝 Sample Projects
- Creating a social media campaign to promote a new Wattpad story or series, including visual content and copy
- Analyzing social media metrics and trends to identify opportunities for optimization and growth
- Collaborating with stakeholders to plan and execute a social media event or promotion, such as a live Q&A or giveaway
ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, organizational skills, and ability to work collaboratively with stakeholders to achieve marketing objectives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Wattpad, and how will my work contribute to the company's goals?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does WEBTOON Entertainment Inc. support work-life balance and employee well-being, particularly for interns and remote workers?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated against these objectives?
- How does WEBTOON Entertainment Inc. foster a culture of creativity, collaboration, and innovation, and how can I contribute to this culture as an intern?
ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the role and the company, as well as their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your content creation and social media marketing work to showcase your skills and creativity
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
