📌 Core Information
🔹 Job Title: Web & Content Designer - AI focus
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping AI-driven tools for website and app design
- Ensuring AI-generated designs align with Wix's high design standards
- Supporting the creation and management of design assets for Wix Blocks
- Collaborating with cross-functional teams to integrate AI into Wix's design experience
- Working in a dynamic, fast-paced environment with a focus on continuous learning
ASSUMPTION: This role requires a strong background in design and a solid understanding of AI tools. Familiarity with web development and coding is also beneficial. The ideal candidate will be adaptable, curious, and eager to learn.
📋 Key Responsibilities
✅ Create and refine prompts to develop AI systems for website and app design
✅ Debug and optimize prompts to ensure system functionality and performance
✅ Define design logic and principles to guide AI systems in producing Wix-quality results
✅ Develop and maintain design assets, including templates, tutorials, and components
✅ Collaborate with cross-functional teams to integrate AI into Wix's design experience
ASSUMPTION: This role involves a mix of creative and technical tasks. Successful candidates will have a strong design background and a keen interest in AI and its applications in web design.
🎯 Required Qualifications
Education: Bachelor's degree in Design, HCI, or a related field (or equivalent experience)
Experience: At least 2-3 years of experience working in a technological product development environment
Required Skills:
- Logic-driven, analytical mindset with a strong emphasis on design
- Technical proficiency and a focus on user-centered solutions
- Adaptability to changes and the ability to thrive in dynamic environments
- Curiosity and eagerness to learn, with flexibility and agility to dive into unknown fields
- Experience in design tools and visual editors
- Basic experience in prompting/prompt engineering
- Curiosity and experience about AI tools
- Basic understanding of web development
- Basic knowledge in coding
Preferred Skills:
- Familiarity with Wix's design standards and style guide
- Experience working with AI-driven design tools
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: While a background in design is crucial for this role, candidates with a strong portfolio and relevant experience may be considered even if they lack a formal degree.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD). This is based on industry standards for similar roles in Israel and the candidate's level of experience.
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) matching and other retirement benefits
- Generous vacation and sick leave policies
- Employee stock options and other equity compensation
- Professional development opportunities and training
Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). Some flexibility may be available for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the competitive software development industry, focusing on web creation and business solutions. The company has grown significantly since its founding in 2006 and now serves over 282 million users worldwide.
Company Size: Wix is a large company with around 5,300 employees in 22 countries. This size offers opportunities for career growth and exposure to diverse projects but may also mean more bureaucracy and less personal attention.
Founded: Wix was founded in 2006 and has since grown to become a leading platform for web creation and business solutions.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions
- The company operates in small teams that work closely together at a high level, fostering innovation and collaboration
- Wix is committed to creating an open web for all and becoming the main engine of the Internet
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Wix's large size and global presence offer numerous opportunities for career growth and exposure to diverse projects. However, the company's rapid growth may also present challenges in terms of maintaining a cohesive culture and consistent quality across all products and services.
📊 Role Analysis
Career Level: This role is suitable for mid-level designers with 2-5 years of experience in a technological product development environment. Candidates with less experience may also be considered if they have a strong portfolio and relevant skills.
Reporting Structure: The Web & Content Designer - AI focus will report directly to the Wix Blocks team, which is responsible for developing a powerful editor for building, coding, and deploying native Wix apps.
Work Arrangement: This is an on-site position based in Tel Aviv, Israel. However, some flexibility may be available for the right candidate.
Growth Opportunities:
- As Wix continues to expand its AI capabilities, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities
- The company's large size and diverse product offerings provide numerous opportunities for career growth and development
- Wix's commitment to innovation and continuous learning creates an environment that encourages employees to explore new areas and expand their skillsets
ASSUMPTION: While this role is focused on AI-driven web design, there may be opportunities for the right candidate to expand their responsibilities and work on other aspects of Wix's products and services.
🌍 Location & Work Environment
Office Type: Wix's offices are modern, collaborative workspaces designed to foster innovation and creativity. The company offers a variety of amenities to support employee well-being and productivity.
Office Location(s): The primary office for this role is located in Tel Aviv, Israel. However, Wix has offices in several other countries, including the United States, Ukraine, and Poland.
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high cost of living
- The city offers a wide range of cultural attractions, including museums, theaters, and historical sites
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). Some flexibility may be available for the right candidate.
ASSUMPTION: While Wix's offices are designed to be collaborative and supportive, the company's rapid growth and high expectations may also create a fast-paced, sometimes stressful work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Design challenge or case study to evaluate the candidate's problem-solving skills and design approach
- Final interview with the team to discuss the candidate's fit within the team and the company's culture
Key Assessment Areas:
- Design skills and portfolio
- Technical proficiency and problem-solving abilities
- Cultural fit and alignment with Wix's values
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio of your design work, showcasing your ability to create high-quality, user-centered designs
- Be prepared to discuss your design process and approach to problem-solving during the interview
- Research Wix's products and company culture to demonstrate your enthusiasm for the role and the company
ATS Keywords: AI, web design, content design, user-centered design, prompt engineering, design logic, design standards, dynamic environments, design assets, templates, tutorials, Wix Blocks, Wix Editors
ASSUMPTION: Wix's hiring process is designed to assess the candidate's technical skills and cultural fit. Successful candidates will be able to demonstrate their ability to create high-quality designs and work effectively within a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- AI-driven design tools (e.g., DALL-E, Midjourney)
- Design software (e.g., Sketch, Figma, Adobe XD)
- Version control systems (e.g., Git)
- Web development tools (e.g., HTML, CSS, JavaScript)
- Project management tools (e.g., Jira, Asana)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as Wix continues to develop and integrate new AI-driven design tools.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users and employees to succeed online
- Creativity: The company values innovation and encourages employees to think outside the box
- Collaboration: Wix fosters a culture of collaboration and teamwork
- Customer-centricity: The company is committed to creating products and services that meet the needs of its users
Work Style:
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Collaborative and supportive, with a strong emphasis on teamwork and communication
- User-centered, with a focus on creating high-quality, intuitive designs
Self-Assessment Questions:
- How do you approach creating user-centered designs that meet the needs of diverse users?
- How do you stay up-to-date with the latest trends and developments in AI-driven web design?
- How do you handle feedback and criticism, and how do you use it to improve your designs?
ASSUMPTION: Wix's culture is fast-paced and collaborative, with a strong emphasis on innovation and continuous learning. Successful candidates will be able to thrive in this environment and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to new tools and technologies
- The role involves working with AI-driven design tools, which may present unique challenges and require candidates to learn new skills
- The company's large size and diverse product offerings may present opportunities for career growth but also require candidates to navigate a complex organizational structure
- The high cost of living in Tel Aviv may present financial challenges for some candidates
ASSUMPTION: While Wix offers numerous opportunities for career growth and development, the company's fast-paced, dynamic environment may also present challenges for candidates who prefer a more stable, predictable work environment.
📈 Similar Roles Comparison
- This role is similar to that of a UX/UI Designer with a focus on AI-driven web design
- However, this role is unique in its focus on shaping AI-driven tools for website and app design and ensuring they meet Wix's high design standards
- Candidates with experience in similar roles may find the transition to this role relatively smooth, but they should be prepared to adapt to the unique challenges and opportunities presented by AI-driven web design
ASSUMPTION: While this role is similar to other UX/UI Designer roles, its focus on AI-driven web design sets it apart and presents unique challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing a set of design guidelines for AI-generated website templates
- Creating a tutorial series to help users make the most of Wix's AI-driven design tools
- Designing a user interface for an AI-driven app builder, ensuring it is intuitive and user-friendly
ASSUMPTION: The specific projects assigned to the Web & Content Designer - AI focus may vary depending on the company's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- How does Wix plan to integrate AI into its design experience in the future?
- What are the biggest challenges facing the Wix Blocks team, and how can this role help address them?
- How does Wix support the professional development and growth of its employees?
- What is the team's approach to collaboration and communication, and how does it support the success of the project?
- How does Wix measure the success of its AI-driven design tools, and how can this role contribute to that process?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the team, and the company's culture. Successful candidates will be able to ask insightful questions that demonstrate their interest in the role and their commitment to Wix's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio of your design work, showcasing your ability to create high-quality, user-centered designs
- Prepare for a design challenge or case study to evaluate your problem-solving skills and design approach
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
