📌 Core Information
🔹 Job Title: Web3 Growth Manager
🔹 Company: OKX
🔹 Location: Hong Kong, Hong Kong SAR
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing viral content strategies and enhancing user conversion rates in the Web3 industry.
- Collaborating with KOLs/KOCs and communities to expand OKX's growth and brand influence.
- Utilizing AI tools for content creation, copy optimization, and user behavior analysis.
- Working cross-functionally with product, marketing, and other teams to align growth activities with the company's long-term strategy.
ASSUMPTION: This role requires a strong understanding of Web3 trends, real-time news, and product innovations, as well as the ability to create engaging content and optimize user conversion rates.
📋 Key Responsibilities
✅ Developing strategies for creating viral content and enhancing user conversion rates in the Web3 industry.
✅ Collaborating with KOLs/KOCs and communities to expand OKX's growth and brand influence.
✅ Utilizing AI tools for content creation, copy optimization, and user behavior analysis.
✅ Working cross-functionally with product, marketing, and other teams to align growth activities with the company's long-term strategy.
✅ Monitoring and analyzing key metrics (such as CTR, conversion rates, and user retention) to optimize growth strategies.
ASSUMPTION: This role involves a high degree of creativity, data analysis, and collaboration with various teams to drive user engagement and growth.
🎯 Required Qualifications
Education: Bachelor’s degree or above, preferably in Marketing, Computer Science, Data Analysis, Journalism, or related fields.
Experience: Over 1 year of experience in growth operations, digital marketing, or content operations, with a strong focus on the content ecosystems of Twitter, YouTube, and Xiaohongshu.
Required Skills:
- In-depth understanding of the Web3, blockchain, or cryptocurrency industries.
- Proficient in using AI tools (such as ChatGPT, DALL·E, Canva) for content creation or data analysis.
- Excellent communication and writing skills, with familiarity with growth hacking methodologies.
- Fluent in Chinese and English.
Preferred Skills:
- Basic skills in automation scripting or programming.
ASSUMPTION: Candidates should have a strong background in growth operations, digital marketing, or content operations, with a deep understanding of Web3 trends and AI tools.
💰 Compensation & Benefits
Salary Range: Competitive total compensation package (not specified)
Benefits:
- L&D programs and education subsidy for employees' growth and development.
- Various team-building programs and company events.
- Wellness and meal allowances.
- Comprehensive healthcare schemes for employees and dependents.
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive and includes a comprehensive benefits package, reflecting the high demand for Web3 expertise and the company's commitment to employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets.
Company Size: OKX has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: OKX began as a crypto exchange and has since expanded into new markets, including Australia, Brazil, Netherlands, Singapore, and Turkey, with plans to launch in the US, Belgium, and the UAE.
Company Description:
- OKX believes that the future will be reshaped by crypto, ultimately contributing to every individual's freedom.
- OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology.
- OKX is deeply committed to good sportmanship and the pursuit of being better, as seen in its partnerships with McLaren F1, Manchester City FC, and the Tribeca Film Festival.
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX is a well-established company in the crypto industry, with a strong focus on innovation, growth, and user engagement.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 0-2 years of experience in growth operations, digital marketing, or content operations.
Reporting Structure: The Web3 Growth Manager will report directly to the Growth Operations team and collaborate cross-functionally with product, marketing, and other teams.
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Expanding OKX's user base and brand influence in the Web3 industry.
- Gaining experience in growth operations, digital marketing, and content creation in the fast-paced Web3 environment.
- Developing skills in AI tools and data analysis to optimize user engagement and conversion rates.
ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and contribute to OKX's expanding user base and brand influence in the Web3 industry.
🌍 Location & Work Environment
Office Type: OKX has a modern, collaborative office environment, fostering innovation and creativity.
Office Location(s): Hong Kong, Hong Kong SAR
Geographic Context:
- Hong Kong is a major global financial hub, with a vibrant tech industry and a strong focus on innovation and growth.
- The city offers a high standard of living, with excellent dining, shopping, and entertainment options.
- Hong Kong is well-connected to major global cities, making it an ideal location for international business travel.
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work arrangements possible in the future.
ASSUMPTION: OKX's Hong Kong office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and company culture.
- Final round interview with senior leadership to assess strategic thinking and problem-solving skills.
Key Assessment Areas:
- Candidates' understanding of Web3 trends, blockchain technology, and cryptocurrency markets.
- Candidates' ability to create engaging content and optimize user conversion rates.
- Candidates' proficiency in AI tools and data analysis.
- Candidates' communication and writing skills, as well as their ability to work collaboratively with cross-functional teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth operations, digital marketing, or content operations, with a focus on the Web3 industry.
- Demonstrate your understanding of OKX's brand and values, and explain how your skills and experience align with the role's requirements.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability in a fast-paced Web3 environment.
ATS Keywords: Web3, Growth Operations, Digital Marketing, Content Operations, AI Tools, Blockchain, Cryptocurrency, User Engagement, Conversion Rates, Data Analysis, Cross-Functional Teams, OKX
ASSUMPTION: OKX's hiring process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a strong focus on the Web3 industry and AI tools.
🛠️ Tools & Technologies
- AI Tools: ChatGPT, DALL·E, Canva, MidJourney, Runway
- Data Analysis Tools: Google Analytics, Mixpanel
- Social Media Platforms: Twitter, YouTube, Xiaohongshu
- Project Management Tools: Asana, Trello, Jira
ASSUMPTION: OKX uses a wide range of AI tools, data analysis tools, and project management tools to streamline growth operations and optimize user engagement.
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and cross-functional, with a strong focus on teamwork and communication.
- Fast-paced and dynamic, with a focus on innovation, growth, and user engagement.
- Data-driven and analytical, with a strong emphasis on continuous improvement and optimization.
Self-Assessment Questions:
- Do you align with OKX's core principles of "We Before Me," "Do the Right Thing," and "Get Things Done"?
- Are you comfortable working in a fast-paced, collaborative environment, with a strong focus on innovation and growth?
- Do you have strong communication and writing skills, with a proven track record of creating engaging content and optimizing user conversion rates?
ASSUMPTION: OKX values candidates who are passionate about Web3 trends, blockchain technology, and cryptocurrency markets, and who are eager to contribute to the company's growth and success.
⚠️ Potential Challenges
- The fast-paced nature of the Web3 industry may require candidates to adapt quickly to new trends, technologies, and market conditions.
- The role may involve working with a diverse range of stakeholders, including KOLs/KOCs, communities, and cross-functional teams, which may present unique communication and collaboration challenges.
- The role may require candidates to work irregular hours to optimize user engagement and conversion rates during peak periods.
- The competitive nature of the crypto industry may present challenges in attracting and retaining users, as well as maintaining a strong brand presence.
ASSUMPTION: OKX is committed to supporting its employees in overcoming these challenges and providing them with the resources and opportunities they need to succeed.
📈 Similar Roles Comparison
- Compared to traditional digital marketing roles, this Web3 Growth Manager role requires a deeper understanding of blockchain technology, cryptocurrency markets, and AI tools.
- Compared to other growth operations roles in the tech industry, this role places a stronger emphasis on user engagement, content creation, and community management in the Web3 ecosystem.
- Compared to other roles within OKX, this Web3 Growth Manager role offers significant opportunities for career growth and development within the company's expanding user base and brand influence in the Web3 industry.
ASSUMPTION: OKX's Web3 Growth Manager role is unique in its focus on the Web3 industry, AI tools, and user engagement, providing candidates with a rare opportunity to contribute to the company's growth and success.
📝 Sample Projects
- Developing a viral content campaign to promote OKX's new Web3 product or service.
- Collaborating with KOLs/KOCs to create engaging content and expand OKX's brand influence in the Web3 industry.
- Optimizing user conversion rates through A/B testing and data analysis, using AI tools to improve content quality and user engagement.
ASSUMPTION: OKX's Web3 Growth Manager role offers a wide range of projects and initiatives, allowing candidates to gain valuable experience in growth operations, digital marketing, and content creation in the fast-paced Web3 environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for growth and expansion in the Web3 industry?
- How does the Web3 Growth Manager role fit into the company's overall growth strategy, and what are the key priorities for this role in the first 90 days?
- What are the most significant challenges facing the company in the Web3 industry, and how can this role contribute to addressing them?
- How does the company support the professional growth and development of its employees, particularly in the fast-paced Web3 environment?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: OKX values candidates who are proactive and inquisitive, and who are eager to contribute to the company's growth and success in the Web3 industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth operations, digital marketing, or content operations, with a focus on the Web3 industry.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and adaptability in a fast-paced Web3 environment.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
- If invited to an interview, research OKX's brand, values, and recent projects to demonstrate your enthusiasm and understanding of the company's mission and goals.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
