Website Growth and Optimization Manager

📌 Core Information 🔹 Job Title: Website Growth and Optimization Manager 🔹 Company: TMGM 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Collaborating with the SEO team to grow organic traffic and improve search visibility - Ensuring the website is optimized for SEO performance, supporting crawlability, keyword targeting, content hierarchy, and on-site experience - Working with designers and developers to deliver mobile-friendly, SEO-compatible, high-performing pages - Executing A/B and multivariate tests across SEO landing pages and funnel entry points - Using data insights to inform user experience enhancements and optimize meta data, headers, visual hierarchy, and site speed ASSUMPTION: This role requires a strong understanding of SEO, UX, and CRO principles, as well as proficiency in relevant tools and platforms. It also involves cross-functional collaboration, so excellent communication skills are essential. 📋 Key Responsibilities ✅ Develop and execute website growth strategies in collaboration with the SEO team and broader marketing function ✅ Ensure the website architecture, internal linking, and technical components are built to serve SEO performance goals ✅ Support integrated digital marketing campaigns through SEO-aligned landing pages, tagging, and conversion funnels ✅ Track KPIs, measure growth initiatives, and report outcomes to marketing leadership ✅ Improve the user journey by enhancing site layout, navigation, and content hierarchy based on SEO and UX insights ✅ Execute A/B and multivariate tests across SEO landing pages and funnel entry points ✅ Optimize meta data, headers, visual hierarchy, and site speed to influence both SEO and conversion rates ✅ Use Google Analytics GA4, Clarity, and SEO tools to analyze organic traffic behavior and performance trends ✅ Build dashboards and reports that integrate SEO health, site usage, and conversion insights ✅ Recommend improvements to both technical and content areas of the site based on user flow and SEO metrics ✅ Work hand-in-hand with the SEO team on keyword strategy, schema markup, and link-building initiatives ✅ Partner with product marketing and content teams to ensure web content is both discoverable and compelling ✅ Coordinate with developers to implement SEO-friendly enhancements and structured data tagging ASSUMPTION: The role may require occasional overtime to meet project deadlines or address urgent website issues. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of experience in website optimization, SEO support, or digital marketing roles - Proven track record working with SEO teams to improve organic visibility and technical performance Required Skills: - Deep understanding of on-site SEO, UX best practices, and web conversion tactics - Proficiency in Google Analytics, Google Search Console, and testing platforms (e.g., Google Optimize) - Strong analytical and communication skills to turn performance data into cross-functional actions Preferred Skills: - Experience with A/B testing tools and platforms - Familiarity with HTML, CSS, and JavaScript - Knowledge of SEO tools such as SEMrush, Ahrefs, or Moz ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams. 💰 Compensation & Benefits Salary Range: Based on industry standards for a Marketing Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per year. This range takes into account the required experience level and the company's size. Benefits: - Growth Opportunities: Educational and career growth opportunities at every level - People-First Values: Employee job satisfaction is a top priority - Shared Success: Revenue share opportunities for the right people - Worldwide Team: Work with a global team and gain international experience Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime as needed ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services - TMGM is a global online trading platform that offers access to various products, including Forex, Shares, Precious Metals, Energies, Indices, and Futures. - The company takes pride in being Chelsea FC's Official Regional Online Forex and Trading Partner in the Asia Pacific region. Company Size: 501-1,000 employees - TMGM has over 500 employees across three continents, with headquarters in Sydney, Australia. Founded: 2013 - TMGM was established in 2013 and has since grown to become a trusted CFD trading provider. Company Description: - TMGM simplifies direct CFD trading through a sophisticated online platform, offering advanced technology, unparalleled support, and an innovative structure that allows traders to focus on making informed investment decisions. - The company is dedicated to excellence and innovation, creating an empowering work environment where employees' skills are valued, and their aspirations are encouraged. Company Specialties: - Forex trading - CFD trading - Commodity trading - MetaTrader - Forex Brokerage Company Website: TMGM ASSUMPTION: TMGM's focus on regulatory compliance, technological innovation, and unparalleled customer service makes it an attractive employer for professionals seeking a challenging and rewarding work environment. 📊 Role Analysis Career Level: Mid-level to senior marketing role with growth opportunities - This role offers the chance to lead website growth and optimization efforts, collaborating with cross-functional teams to drive organic traffic and improve user experience. Reporting Structure: The Website Growth and Optimization Manager will report directly to the Marketing Director and work closely with the SEO team, product marketing, content teams, and developers. Work Arrangement: On-site, full-time position with occasional flexibility for remote work, depending on the role's evolution and the company's policies. Growth Opportunities: - As TMGM continues to grow, there may be opportunities for the Website Growth and Optimization Manager to take on additional responsibilities or move into a leadership role within the marketing department. - The company offers educational and career growth opportunities at every level, allowing employees to develop their skills and advance their careers. ASSUMPTION: The specific growth opportunities for this role may depend on the company's expansion plans and the individual's performance and aspirations. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in the heart of Sydney's CBD - TMGM's headquarters is located at 100 Barangaroo Ave, Level 28, International One Tower, Sydney, New South Wales 2000, AU. Office Location(s): Sydney, Australia - While TMGM has offices across three continents, the Website Growth and Optimization Manager role is based in Sydney. Geographic Context: - Sydney is a vibrant, multicultural city with a strong financial services industry, making it an ideal location for a global online trading platform like TMGM. - The city offers a high quality of life, with excellent education, healthcare, and entertainment options. Work Schedule: Full-time, typically Monday to Friday, with flexibility for occasional overtime as needed ASSUMPTION: The work environment at TMGM is likely to be dynamic and fast-paced, reflecting the company's focus on growth and innovation. The office is expected to be a collaborative space where employees can work together to drive success. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the HR department 3. In-depth interview with the Marketing Director and SEO team members 4. Final interview with the CEO or another senior executive Key Assessment Areas: - Technical SEO and UX knowledge - Data analysis and interpretation skills - Cross-functional collaboration and communication abilities - Problem-solving and strategic thinking Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in SEO, UX, and CRO. - Showcase your understanding of TMGM's business and the role's requirements by addressing how your background and skills make you a strong fit. - Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills. ATS Keywords: SEO, website optimization, UX, CRO, Google Analytics, Google Search Console, A/B testing, cross-functional collaboration, marketing strategy, organic traffic, user experience, conversion rate optimization ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities. 🛠️ Tools & Technologies - Google Analytics GA4 - Google Search Console - Google Optimize - SEMrush, Ahrefs, or Moz (SEO tools) - A/B testing tools and platforms (e.g., Optimizely, Adobe Target) - HTML, CSS, and JavaScript (for basic website editing and optimization) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: The specific tools and technologies required for this role may evolve as TMGM's marketing and SEO strategies develop and change. 👔 Cultural Fit Considerations Company Values: - Excellence: TMGM strives for excellence in all aspects of its business, from regulatory compliance to customer service and technological innovation. - Innovation: The company is committed to pushing the boundaries of liquidity and usability in online trading platforms. - Collaboration: TMGM values cross-functional collaboration and teamwork to drive success. - Integrity: The company upholds the highest ethical standards in its business practices. Work Style: - Fast-paced and dynamic, reflecting the company's focus on growth and innovation - Collaborative, with a strong emphasis on cross-functional teamwork - Data-driven, with a focus on using performance metrics to inform decision-making - Results-oriented, with a commitment to delivering tangible outcomes Self-Assessment Questions: - How do you stay up-to-date with the latest trends and best practices in SEO, UX, and CRO? - Can you provide an example of a time when you used data insights to inform a website optimization strategy? - How do you approach collaborating with cross-functional teams to drive success? - How do you balance the need for data-driven decision-making with the need for creativity and innovation in your work? ASSUMPTION: TMGM values employees who are proactive, adaptable, and committed to continuous learning and improvement. Candidates who can demonstrate these qualities are likely to be a strong fit for the company's culture. ⚠️ Potential Challenges - Keeping up with the fast-paced nature of the online trading industry and the constant evolution of SEO best practices - Balancing the need for data-driven decision-making with the need for creativity and innovation in website optimization strategies - Collaborating effectively with cross-functional teams, including designers, developers, and content creators, to drive success - Managing multiple projects and priorities, with a focus on delivering tangible outcomes and meeting deadlines ASSUMPTION: The specific challenges of this role may depend on the individual's background, skills, and approach to work. However, TMGM's focus on growth and innovation is likely to present both opportunities and challenges for the Website Growth and Optimization Manager. 📈 Similar Roles Comparison - Website Growth Manager (eCommerce): This role focuses on driving organic traffic and improving user experience for an eCommerce platform. The primary difference is the focus on driving sales and conversions through product listings and checkout processes. - SEO Manager: This role is more focused on technical SEO and link-building strategies, with less emphasis on UX and CRO. The primary difference is the scope of responsibilities and the need for a broader understanding of SEO best practices. - Digital Marketing Manager: This role encompasses a broader range of digital marketing channels, including paid advertising, social media, and content marketing. The primary difference is the focus on integrated marketing strategies and the need for a more holistic understanding of the digital marketing landscape. ASSUMPTION: The specific comparisons between this role and related positions may depend on the individual's background, skills, and career goals. However, TMGM's focus on growth and innovation is likely to present unique opportunities and challenges for the Website Growth and Optimization Manager. 📝 Sample Projects - Website Architecture Audit: Conduct a comprehensive audit of TMGM's website architecture to identify opportunities for improving crawlability, keyword targeting, and content hierarchy. - User Experience Optimization: Collaborate with designers and developers to enhance the user journey through improved site layout, navigation, and content hierarchy, based on SEO and UX insights. - A/B Testing Strategy: Develop and execute an A/B testing strategy to optimize meta data, headers, visual hierarchy, and site speed, with a focus on influencing both SEO and conversion rates. ASSUMPTION: The specific sample projects for this role may depend on the individual's background, skills, and the company's priorities at the time of hiring. However, TMGM's focus on growth and innovation is likely to present a wide range of opportunities for the Website Growth and Optimization Manager to make a significant impact. ❓ Key Questions to Ask During Interview - Role-specific questions: - How does TMGM approach integrating SEO into its overall marketing strategy? - Can you describe a recent website optimization project that you led, and what were the outcomes? - How do you stay up-to-date with the latest trends and best practices in SEO, UX, and CRO? - Team and company culture questions: - How does the marketing team collaborate with other departments, such as product and content, to drive success? - What are the most rewarding aspects of working at TMGM, according to current employees? - How does TMGM support the professional development and growth of its employees? - Growth and opportunities questions: - What are the potential growth opportunities for this role, and how does TMGM support the career advancement of its employees? - How does TMGM approach measuring and optimizing the success of its website growth and optimization strategies? ASSUMPTION: The specific questions to ask during the interview may depend on the individual's background, skills, and career goals. However, TMGM's focus on growth and innovation is likely to present a wide range of opportunities for the Website Growth and Optimization Manager to make a significant impact and grow professionally. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in SEO, UX, and CRO. - Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills. - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.