📌 Core Information
🔹 Job Title: Website Growth Marketing Manager, Google Fi, Wireless
🔹 Company: Google
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Fi subscriber growth through innovative acquisition and engagement strategies
- Leveraging a test and learn culture to maximize marketing impact
- Collaborating cross-functionally to understand users and bring helpful products to market
- Focusing on impact and team culture within a small yet mighty team
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong cross-functional collaboration to drive growth and improve user experience.
📋 Key Responsibilities
✅ Create and execute a site conversion rate optimization program to improve site performance
✅ Own site analytics, develop standardized dashboards, and present performance insights to cross-functional teams
✅ Improve site performance (e.g., load times) and partner with stakeholders to develop new site content and technical capabilities
✅ Manage and lead a team of Television Commercial (TVCs) to deliver on responsibilities
✅ Collaborate with product, go-to-market marketing, engineers, and user experience teams to align on site strategy and execution
ASSUMPTION: This role requires a strong understanding of website analytics, user behavior research, and digital best practices to identify and implement conversion improvement opportunities.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 4 years of experience in marketing, 3 years with website analytics, and experience managing cross-functional or cross-team projects
Required Skills:
- Proven experience in website analytics and site performance experimentation
- Ability to develop and execute strategy, balance priorities, and drive projects to completion
- Strong collaboration and influencing skills to work effectively with cross-functional stakeholders
- Data-driven decision making and problem-solving orientation
Preferred Skills:
- Experience working on a subscription or e-commerce website
- Familiarity with key web analytics tools (e.g., Google Analytics) and testing platforms (e.g., Optimizely)
- Ability to develop and use insights to inform strategies and drive innovative thinking
ASSUMPTION: Candidates with experience in subscription or e-commerce marketing, and familiarity with relevant tools and platforms, will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $163,000 USD per year (base salary only, excludes bonus, equity, and benefits)
Benefits:
- Bonus
- Equity
- Benefits (including health, dental, vision, and retirement plans)
Working Hours: Full-time, standard business hours with flexibility for project needs
ASSUMPTION: The provided salary range is based on Google's stated range for this role. Actual compensation may vary based on factors such as work location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically Computer and Network Security
Company Size: 10,001+ employees (Google Cloud Security is a part of Google)
Founded: 2018 (Google Cloud Security), 1998 (Google)
Company Description:
- Google Cloud Security offers comprehensive cybersecurity solutions, addressing tough security challenges with capabilities similar to those used by Google to protect users online
- Provides frontline intelligence and expertise, a modern security operations platform, a secure-by-design cloud foundation, and more, all supercharged by AI
- Part of Google, which offers a wide range of products and services, including search, advertising, cloud computing, software, and hardware
Company Specialties:
- Cloud Security
- Cybersecurity
- AI-driven Security
Company Website: cloud.google.com/security
ASSUMPTION: Google Cloud Security is a relatively new division of Google, focusing on providing advanced security solutions to organizations.
📊 Role Analysis
Career Level: Mid to Senior level, with a focus on driving growth and managing cross-functional teams
Reporting Structure: This role reports directly to the Google Fi Growth Marketing team and collaborates with cross-functional stakeholders across the organization
Work Arrangement: On-site, full-time, with flexibility for project needs
Growth Opportunities:
- Potential to grow within the Google Fi Growth Marketing team or explore other opportunities within Google
- Chance to work on innovative projects and drive significant impact on Fi subscriber growth
- Opportunity to develop leadership and management skills by leading a team of Television Commercial (TVCs)
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and impact on the organization's goals.
🌍 Location & Work Environment
Office Type: Google's San Francisco office is a modern, collaborative workspace with on-site amenities
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant culture and diverse population
- Close proximity to Silicon Valley, offering ample networking and professional development opportunities
- Access to numerous tech companies, startups, and incubators
Work Schedule: Standard business hours with flexibility for project needs
ASSUMPTION: The San Francisco office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- On-site interviews with cross-functional stakeholders, including behavioral and case study questions
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Cross-functional collaboration and communication skills
- Leadership and management skills, including the ability to influence and drive projects to completion
Application Tips:
- Highlight relevant marketing experience, particularly in website analytics and conversion rate optimization
- Demonstrate a strong understanding of user behavior research and digital best practices
- Showcase your ability to develop and execute strategy, balance priorities, and drive projects to completion
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Website Analytics, Conversion Rate Optimization, Cross-Functional Collaboration, Data-Driven Decision Making, Strategic Thinking, User Behavior Research, Digital Marketing, Leadership, Management
ASSUMPTION: Google's application process is competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Optimizely
- Other relevant web analytics and testing platforms
ASSUMPTION: Familiarity with Google Analytics and Optimizely is beneficial for this role, but candidates should not hesitate to apply if they have experience with other relevant tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Collaboration
- Inclusion
- Integrity
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and iterative approach to projects
- Focus on impact and results
Self-Assessment Questions:
- Do you have a strong user-centric mindset and a passion for understanding user behavior?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional stakeholders?
- Do you have a proven track record of driving growth and improving user experience through data-driven decision making?
ASSUMPTION: Candidates who align with Google's values and work style, and can demonstrate a strong user-centric mindset and data-driven approach, will be well-suited to this role.
⚠️ Potential Challenges
- Managing a small yet mighty team with a huge focus on impact and team culture
- Balancing priorities and driving projects to completion in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional stakeholders, including product, go-to-market marketing, engineers, and user experience teams
- Adapting to changes in priorities and strategies as the organization evolves
ASSUMPTION: These challenges are inherent to the role and require strong leadership, management, and communication skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other growth marketing manager positions, but with a focus on driving Fi subscriber growth through innovative acquisition and engagement strategies
- Unlike some other marketing roles, this position requires a strong understanding of website analytics and conversion rate optimization
- Career progression may involve moving into senior leadership roles within the Google Fi Growth Marketing team or exploring other opportunities within Google
ASSUMPTION: Candidates should compare this role to other growth marketing manager positions and consider their unique qualifications and career goals when applying.
📝 Sample Projects
- Developing and executing a site conversion rate optimization program to improve site performance
- Creating standardized dashboards and reports to track overall site and traffic performance
- Collaborating with cross-functional stakeholders to develop new site content and technical capabilities
- Managing and leading a team of Television Commercial (TVCs) to deliver on responsibilities
ASSUMPTION: These projects are representative of the types of initiatives candidates can expect to work on in this role, but the specific projects may vary based on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for driving Fi subscriber growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Google Fi Growth Marketing team collaborate with other cross-functional stakeholders within the organization?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does Google support the professional development and growth of its employees in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences in website analytics, conversion rate optimization, and cross-functional collaboration
- Prepare for behavioral and case study questions that assess your strategic thinking, problem-solving, and leadership skills
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
