Werkstudent/in Content Marketing DE/AT (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent/in Content Marketing DE/AT (m/w/d)

🔹 Company: Raisin SE

🔹 Location: Berlin, Germany

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Content Marketing Team in managing new content through the CMS
• Conducting performance research to improve content and campaigns
• Assisting in the implementation of new campaigns, including social media
• Collaborating with internal and external stakeholders to enhance the online presence and user experience
• Continuous learning and development in a dynamic team environment

ASSUMPTION: This role is ideal for students seeking part-time work experience in content marketing, with a focus on the German and Austrian markets.

📋 Key Responsibilities

✅ Managing new content through the CMS (ContentStack)

✅ Conducting research to improve content performance, including AI-driven analysis

✅ Assisting in the implementation of new campaigns, including social media

✅ Collaborating with internal and external stakeholders to enhance the online presence and user experience

✅ Contributing creative ideas to improve content and campaigns

✅ Working with the team to maintain and update website content and data

ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on continuous learning and improvement.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communication, Media, Publizistik, Journalism, or a related field

Experience: No prior experience required, but some experience in online marketing or SEO is preferred

Required Skills:

• Fluency in German (C2 level) and English (C1 level)
• Interest in finance and financial topics
• Basic knowledge of content management systems

Preferred Skills:

• Experience in online marketing or SEO
• Knowledge of the German and Austrian markets

ASSUMPTION: While prior experience is not required, candidates with some experience in online marketing or SEO may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €12-15 per hour (based on industry standards for part-time student workers in Germany)

Benefits:

• Employee Development Budget of €400 per year and one training day
• Access to Babbel for continuous learning
• Flexible working hours and the option to work from home
• 20 vacation days per year
• Germany Ticket subsidy of €25 per month
• Urban Sports Club membership subsidy of over €20 per month
• Snacks, fresh fruits, and drinks available in the office
• Team events, including annual retreats, Lunch & Learn, Tech Lunch, Female Empowerment Forum, CEO Talks, and annual summer and Christmas parties

Working Hours: 20 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for part-time student workers in Germany, as the original job listing did not provide salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Raisin SE operates in the banking and financial services industry, with a focus on providing banking-as-a-service solutions for partners

Company Size: Raisin SE has 51-200 employees, providing a mid-sized company environment with opportunities for growth and development

Founded: 1973, as MHB-Bank AG, with a history of providing credit portfolio servicing and innovative financial products

Company Description:

• Raisin SE specializes in banking-as-a-service, enabling partners to implement business models that require a bank license
• The company offers tailored products and handles regulatory, compliance, and (on-)sight issues for its partners
• Raisin SE focuses on the German and Austrian markets, with a team of over 130 employees from more than 65 different nationalities

Company Specialties:

• Banking
• FinTech
• Fronting
• Banking-as-a-Service
• Loans
• Consumer and SME finance
• White-label banking
• Transaction banking
• FinTech bank

Company Website: https://www.raisin.bank

ASSUMPTION: Raisin SE's focus on banking-as-a-service and innovative financial products provides unique opportunities for growth and development in the financial services industry.

📊 Role Analysis

Career Level: Entry-level (Werkstudent/in)

Reporting Structure: The Werkstudent/in will report directly to the Content Marketing Team

Work Arrangement: Hybrid (on-site and remote work), with flexible scheduling

Growth Opportunities:

• Gaining practical experience in content marketing and online marketing
• Developing skills in SEO, social media marketing, and campaign management
• Building a professional network within the financial services industry
• Potential full-time employment opportunities after graduation

ASSUMPTION: The Werkstudent/in role offers valuable experience and growth opportunities for students interested in pursuing a career in content marketing or a related field.

🌍 Location & Work Environment

Office Type: Modern and open-plan office in Kreuzberg, Berlin

Office Location(s): Schlesische Str. 33/34, 10997 Berlin, Germany

Geographic Context:

• Berlin is the capital and largest city of Germany, with a vibrant cultural scene and a strong tech industry
• The Kreuzberg neighborhood is known for its diverse food scene, nightlife, and alternative culture
• The office is conveniently located near public transportation and offers easy access to restaurants and shops

Work Schedule: Flexible working hours, with the option to work from home

ASSUMPTION: The Werkstudent/in role offers a dynamic and collaborative work environment, with opportunities for growth and development in the heart of Berlin.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Content Marketing Team
• Final decision and offer

Key Assessment Areas:

• Language skills in German and English
• Interest in finance and financial topics
• Basic knowledge of content management systems
• Cultural fit with the Raisin SE team and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your proficiency in German and English through your application materials
• Showcase your interest in finance and financial topics through your application
• Prepare for interview questions related to your understanding of content marketing, SEO, and social media marketing

ATS Keywords: Content Marketing, CMS, SEO, Social Media, Online Marketing, German, English, Finance, Raisin SE

ASSUMPTION: The application process for the Werkstudent/in role at Raisin SE is competitive, and applicants should tailor their application materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• ContentStack (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The Werkstudent/in role requires proficiency in using content management systems, SEO tools, and social media management tools, as well as basic knowledge of Google Analytics and Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Dynamic and collaborative team environment
• Flexible and adaptable to change
• Focus on continuous learning and improvement
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a strong interest in finance and financial topics?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have strong communication and teamwork skills?
• Are you eager to learn and develop your skills in content marketing and online marketing?

ASSUMPTION: The Werkstudent/in role at Raisin SE requires a strong cultural fit with the company's values and work style, as well as a genuine interest in finance and financial topics.

⚠️ Potential Challenges

• Balancing part-time work with studies and other commitments
• Adapting to a dynamic and fast-paced work environment
• Keeping up with the latest trends and developments in content marketing and online marketing
• Working with multiple stakeholders and managing expectations

ASSUMPTION: The Werkstudent/in role at Raisin SE may present challenges related to time management, adaptability, continuous learning, and stakeholder management.

📈 Similar Roles Comparison

• Unlike full-time content marketing roles, the Werkstudent/in role is part-time and focused on supporting the team's efforts
• While the role is entry-level, it offers valuable experience and growth opportunities in content marketing and online marketing
• Compared to other Werkstudent/in roles, this position offers a unique opportunity to gain experience in the financial services industry

ASSUMPTION: The Werkstudent/in role at Raisin SE is unique in its focus on the financial services industry and offers valuable experience and growth opportunities for students interested in content marketing and online marketing.

📝 Sample Projects

• Managing the launch of a new content campaign through ContentStack
• Conducting research to improve the performance of existing content and campaigns
• Assisting in the creation and distribution of social media content
• Collaborating with internal and external stakeholders to enhance the online presence and user experience

ASSUMPTION: The Werkstudent/in role at Raisin SE offers a variety of projects and tasks that support the team's efforts in content marketing and online marketing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the overall goals of the Content Marketing Team?
• What opportunities are there for professional development and growth within the team and the company?
• How does Raisin SE support work-life balance for part-time employees?
• What is the team's approach to collaboration and communication, both internally and with external stakeholders?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the key responsibilities and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions related to your understanding of content marketing, SEO, and social media marketing
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.