📌 Core Information
🔹 Job Title: Werkstudent:in CRM / E-Mail-Marketing // remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Teilzeit (Part-Time)
🔹 Category: Retail, Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 0-2 years (Entry-level)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the operational implementation and creation of commercial newsletters
- Preparing newsletter briefings and ensuring all necessary information is available
- Coordinating with internal stakeholders to ensure a smooth workflow
- Analyzing campaign results and creating reportings
ASSUMPTION: This role is ideal for students seeking practical experience in CRM and email marketing within the retail industry. It offers the opportunity to work remotely and gain insights into the operations of a large, international fashion retailer.
📋 Key Responsibilities
✅ Supporting the operational implementation and creation of commercial newsletters
✅ Preparing newsletter briefings and ensuring all necessary information is available
✅ Coordinating with internal stakeholders to ensure a smooth workflow
✅ Analyzing campaign results and creating reportings
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams to ensure the successful execution of marketing campaigns.
🎯 Required Qualifications
Education: Enrolled in a degree program related to business administration, media management, or communication sciences
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong communication skills in German and English
- Proficiency in Microsoft Office applications
- Basic knowledge of CRM and email marketing principles
- Ability to work independently and in a team
Preferred Skills:
- Previous experience with Asana or similar project management tools
- Familiarity with email marketing platforms (e.g., Mailchimp, Sendinblue)
- Basic knowledge of HTML and CSS
ASSUMPTION: While no specific experience is required, candidates with relevant internships or projects will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €10-12 per hour (based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Attractive salary package with voluntary social benefits
- 30% employee discount on all products and services
- Personal and professional development opportunities
- Maximum flexibility with vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from various companies
Working Hours: 20 hours per week, flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Breuninger is a leading omnichannel retailer in the DACH region, offering a wide range of fashion, lifestyle, and luxury products through its department stores and online platform. The company is known for its innovative approach to retail, focusing on trends, sustainability, and exceptional customer experiences.
Company Size: Breuninger employs over 6,500 people across its 13 department stores in Germany and Luxembourg, as well as its online platform. This size allows for diverse career opportunities and a strong company culture.
Founded: 1881, in Stuttgart, Germany
Company Description:
- Breuninger is a family-owned business with a strong focus on innovation, sustainability, and exceptional customer experiences
- The company offers a wide range of fashion, lifestyle, and luxury products, as well as various services such as restaurants, cafes, and beauty salons
- Breuninger is committed to promoting diversity, inclusion, and work-life balance for its employees
Company Specialties:
- Fashion and lifestyle retail
- Omnichannel retailing
- E-commerce
- Luxury and premium fashion
- Sustainability and corporate social responsibility
Company Website: www.breuninger.com
ASSUMPTION: Breuninger's strong focus on innovation and sustainability makes it an attractive employer for candidates interested in the retail industry and its future developments.
📊 Role Analysis
Career Level: Entry-level, Werkstudent position
Reporting Structure: This role reports directly to the marketing department and works closely with various internal teams, such as e-commerce, visual merchandising, and customer service
Work Arrangement: Remote OK, with the possibility of working from home or in one of Breuninger's offices
Growth Opportunities:
- Gaining practical experience in CRM and email marketing
- Developing strong organizational and communication skills
- Building a professional network within the retail industry
- Potential full-time employment opportunities after graduation
ASSUMPTION: This Werkstudent position offers valuable insights into the retail industry and the opportunity to develop essential skills for a career in marketing or a related field.
🌍 Location & Work Environment
Office Type: Breuninger's headquarters and main office are located in Stuttgart, with additional offices in various cities across Germany and Luxembourg
Office Location(s): Marktstraße 1-3, Stuttgart, Baden-Württemberg 70173, DE
Geographic Context:
- Stuttgart is the capital of the German state of Baden-Württemberg and is known for its vibrant culture, rich history, and beautiful landscapes
- The city is home to numerous international companies and offers excellent job opportunities in various industries
- Stuttgart has a mild, oceanic climate with warm summers and cool winters
Work Schedule: Flexible scheduling, with the possibility of working from home or in one of Breuninger's offices
ASSUMPTION: The remote-friendly work environment at Breuninger allows for a better work-life balance and the opportunity to gain experience in a dynamic, international company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Breuninger careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Communication skills in German and English
- Organizational skills and attention to detail
- Understanding of CRM and email marketing principles
- Ability to work independently and in a team
Application Tips:
- Highlight relevant coursework, projects, or internships that demonstrate your skills in CRM, email marketing, or a related field
- Tailor your resume and cover letter to emphasize your fit for this role and Breuninger's company culture
- Prepare for interview questions that focus on your understanding of the role, your relevant skills, and your career goals
ATS Keywords: CRM, E-Mail-Marketing, Asana, communication, analytical skills, Microsoft Office, team spirit, initiative, fashion enthusiasm
ASSUMPTION: Breuninger's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Asana (project management)
- Microsoft Office (word processing, spreadsheets, presentations)
- Email marketing platforms (e.g., Mailchimp, Sendinblue)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates seeking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect and trust
- Performance-oriented and results-driven
- Innovation and continuous improvement
- Customer focus and exceptional customer experiences
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focus on results and continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you share Breuninger's values and commitment to exceptional customer experiences?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on results?
- Do you possess strong communication and interpersonal skills, and are you able to work effectively with various teams?
ASSUMPTION: Breuninger's company culture is characterized by its strong focus on innovation, customer experiences, and continuous improvement, making it an attractive employer for candidates seeking a dynamic and challenging work environment.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Working with various internal teams and stakeholders to ensure a smooth workflow
- Adapting to changes in priorities and workflows as needed
- Balancing work responsibilities with academic commitments
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other Werkstudent positions in marketing and CRM, but offers the unique opportunity to work with an international, omnichannel retailer
- Breuninger's strong focus on innovation and sustainability sets it apart from other retail companies
- This role offers the potential for career growth and development within the retail industry
ASSUMPTION: Candidates should consider the unique aspects of this role and Breuninger's company culture when comparing it to other similar positions.
📝 Sample Projects
- Creating and executing a targeted email marketing campaign for a specific product or brand
- Analyzing campaign results and creating a report to optimize future marketing efforts
- Collaborating with internal teams to develop and implement a CRM strategy for a new product launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to candidates in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing and CRM strategy at Breuninger?
- What opportunities are there for professional development and growth within the company?
- How does Breuninger support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and Breuninger's company culture, and provide valuable insights into the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Breuninger careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching Breuninger's company culture and the retail industry
- Follow up with the hiring manager or HR representative after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
