📌 Core Information
🔹 Job Title: Werkstudent - Marketing & Analytics bei der Vergölst GmbH (w/m/d) - REF79505I
🔹 Company: Continental
🔹 Location: Hannover, Lower Saxony, Germany
🔹 Job Type: Teilzeit (Part-Time)
🔹 Category: Marketing & Analytics
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Vergölst marketing team in Hannover with marketing actions, quality assurance, and administrative tasks
- Conducting research and analyses in the pricing area to inform decision-making processes
- Working in a dynamic and international environment with a focus on data-driven marketing
- Gaining practical experience and applying theoretical knowledge
ASSUMPTION: This role is designed for students who want to gain practical experience in marketing and analytics while completing their studies.
📋 Key Responsibilities
✅ Supporting the Vergölst marketing team in Hannover with the implementation of marketing actions, quality assurance, and administrative support
✅ Conducting research and analyses in the pricing area to inform decision-making processes
✅ Working in a dynamic and international environment with a focus on data-driven marketing
✅ Gaining practical experience and applying theoretical knowledge
ASSUMPTION: The role may involve working with large datasets and using various marketing tools and technologies.
🎯 Required Qualifications
Education: Currently enrolled in a degree program in business administration, humanities, or a related field
Experience: Initial practical experience with datasets and project management is preferred but not required
Required Skills:
- Strong knowledge of MS Office programs, particularly Excel and PowerPoint
- Excellent communication skills in German and good English skills
- High attention to detail and accuracy in data handling
- Strong initiative and ability to work independently
Preferred Skills:
- Experience with data analysis tools and software
- Knowledge of the automotive industry or relevant market trends
ASSUMPTION: Candidates should be available to work 20 hours per week and be able to commit to a 12-month internship.
💰 Compensation & Benefits
Salary Range: €1,000 - €1,500 per month (based on industry standards for part-time student internships)
Benefits:
- Flexible working hours and the possibility of remote work
- Practical experience in a global automotive company
- Opportunities for personal and professional development
Working Hours: 20 hours per week, flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for part-time student internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company, focusing on sustainable and connected mobility solutions.
Company Size: Continental is a large corporation with over 200,000 employees worldwide, offering a structured and professional work environment.
Founded: 1871, in Hannover, Germany
Company Description:
- Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods
- Offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation
- Generates sales of over €41 billion and employs around 200,000 people in 56 countries and markets
Company Specialties:
- Tires
- Software development
- Automated driving and driver assistance systems
- Global industrial supplier
- Internet of Things and blockchain
- Connectivity
- Continental Engineering Services
- Continental Business Consulting
- Vehicle networking and information
- Autonomous mobility and safety
Company Website: http://www.continental-careers.com
ASSUMPTION: Continental's extensive global presence and diverse product portfolio offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, depending on the specific role and responsibilities
Reporting Structure: The Werkstudent will report directly to the Vergölst marketing team in Hannover
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Potential full-time employment after the internship period
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and analytics
- Possibility to network with professionals in the automotive industry and related fields
ASSUMPTION: The Werkstudent role is designed to provide practical experience and support the development of professional skills and knowledge.
🌍 Location & Work Environment
Office Type: Modern, international office environment with a mix of open-plan and private workspaces
Office Location(s): Continental-Plaza 1, 30175 Hannover, Germany
Geographic Context:
- Hannover is the capital of Lower Saxony and the largest city in the federal state
- Known for its rich history, cultural attractions, and vibrant business scene
- Offers a high quality of life with affordable housing, excellent public transportation, and numerous recreational opportunities
Work Schedule: Flexible, with a focus on data-driven marketing and analytics
ASSUMPTION: The Werkstudent role may involve working on projects with tight deadlines and require occasional overtime.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the hiring manager
- On-site or virtual interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Relevant education and experience in marketing, analytics, or a related field
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Proficiency in MS Office programs, particularly Excel and PowerPoint
- Fluency in German and good English skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Include any relevant projects or case studies that demonstrate your abilities in marketing and analytics
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, initiative, and attention to detail
- Research Continental and the automotive industry to show your enthusiasm and understanding of the company and its products
ATS Keywords: Marketing, Analytics, Data Analysis, Project Management, Communication, MS Office, Excel, PowerPoint, Research, Trend Analysis, Customer Behavior, Pricing, Attention to Detail, Initiative, Werkstudent, Teilzeit, Hannover, Continental, Vergölst, Automotive Industry
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- MS Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., Excel, SQL, Python, R)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned to the Werkstudent.
👔 Cultural Fit Considerations
Company Values:
- Safety and reliability
- Sustainability and responsibility
- Innovation and progress
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do I have a strong commitment to safety, sustainability, and innovation?
- Am I comfortable working in a dynamic, international environment with a focus on data-driven marketing?
- Do I have strong communication and interpersonal skills, as well as the ability to work independently and in a team?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Continental's values and work style.
⚠️ Potential Challenges
- Balancing academic responsibilities with the demands of a part-time internship
- Adapting to a fast-paced, dynamic work environment
- Working with large datasets and complex marketing tools and technologies
- Navigating a large, international corporation with diverse departments and teams
ASSUMPTION: The Werkstudent role may present unique challenges that require strong time management, organizational, and communication skills.
📈 Similar Roles Comparison
- Compared to full-time marketing and analytics roles, the Werkstudent position offers a more flexible schedule and the opportunity to gain practical experience while completing a degree
- Unlike other student internships, this role is focused on data-driven marketing and analytics, providing a unique skill set and career path
- As a Werkstudent, you will have the opportunity to work on projects with real-world impact and contribute to the success of a global automotive company
ASSUMPTION: The Werkstudent role at Continental offers a unique blend of practical experience, professional development, and academic advancement.
📝 Sample Projects
- Conducting market research and customer segmentation analysis to inform marketing strategies
- Developing and implementing pricing strategies based on data-driven insights and market trends
- Creating and optimizing marketing campaigns using various channels and tools to maximize engagement and conversions
ASSUMPTION: The specific projects assigned to the Werkstudent may vary depending on the team's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities and goals for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and analytics strategy for Vergölst and Continental?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate to ensure the success of marketing campaigns and projects?
- What are the most challenging aspects of working in a dynamic, international environment with a focus on data-driven marketing?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume and cover letter that highlights your relevant skills and experiences for this specific role
- Gather any relevant projects or case studies that demonstrate your abilities in marketing and analytics
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
