📌 Core Information
🔹 Job Title: Werkstudent Marketing Insights (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Part-time, Temporary, Intern
🔹 Category: Retail
🔹 Date Posted: 2025-05-24
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Business Insights - Retail Intelligence team in generating valuable business insights for the REWE Group.
- Working on marketing insights and competitive intelligence.
- Taking responsibility for own projects and contributing innovative ideas.
- Collaborating with stakeholders and working in a team environment.
ASSUMPTION: This role is designed for students seeking practical experience in the retail industry, with a focus on marketing insights and data analysis.
📋 Key Responsibilities
✅ Supporting the team in generating valuable business insights for the REWE Group.
✅ Working on marketing insights and competitive intelligence.
✅ Taking responsibility for own projects and contributing innovative ideas.
✅ Collaborating with stakeholders and working in a team environment.
✅ Creating analyses, presentations, result reports, and management summaries.
ASSUMPTION: The role may involve working with large datasets, requiring strong analytical skills and attention to detail.
🎯 Required Qualifications
Education: Student in a business, social sciences, or IT-oriented program with above-average academic results.
Experience: No professional experience required, but relevant internships or projects are a plus.
Required Skills:
- Analytical skills and logical thinking.
- Creative problem-solving skills.
- Strong communication skills.
- Self-management and responsibility.
- Data analysis and presentation skills.
Preferred Skills:
- Interest in the food retail sector.
- Proficiency in MS Office, particularly PowerPoint and Excel.
- Very good German and English language skills.
ASSUMPTION: The role requires strong analytical skills and the ability to work independently and in a team.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for student workers in Germany).
Benefits:
- Attractive compensation.
- Discounted meals in the canteen.
- Flexible working hours.
- Comprehensive health and sports offer.
- Full integration into teams and responsible task packages.
- Learning from experienced colleagues.
- Possible collaborations for theses.
- Career entry program.
Working Hours: 20 hours per week.
ASSUMPTION: The salary range is an estimate based on industry standards for student workers in Germany. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: The REWE Group is one of the leading trade and tourism groups in Germany and Europe, operating in the retail industry with a focus on food and consumer goods.
Company Size: The REWE Group has over 10,000 employees.
Founded: 1927
Company Description:
- The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe.
- The company operates with around 390,000 employees in 21 European countries.
- The sales lines include REWE, REWE CENTER, and BILLA supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA, and the toom Baumarkt DIY stores.
Company Specialties:
- Retail
- Consumer goods
- Food and beverage
Company Website: karriere.rewe-group.com
ASSUMPTION: The REWE Group is a well-established company in the retail industry, offering a broad range of occupations, career opportunities, and prospects.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: The Werkstudent reports directly to the Business Insights - Retail Intelligence team.
Work Arrangement: Part-time, temporary, on-site
Growth Opportunities:
- Potential collaboration on thesis projects.
- Possible integration into the "future steps" binding program with exclusive events and talent pool.
ASSUMPTION: This role offers opportunities for personal and professional growth within the company.
🌍 Location & Work Environment
Office Type: On-site, with flexible working hours.
Office Location(s): Domstraße 20, Köln, 50668, DE
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy.
- The REWE Group's headquarters is located in the heart of Cologne, offering easy access to public transportation and various amenities.
Work Schedule: 20 hours per week, with flexible hours.
ASSUMPTION: The on-site work arrangement allows for better integration into the team and the company's culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening.
- On-site or virtual interview with the hiring manager and team members.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Communication and teamwork skills.
- Interest in the food retail sector and marketing insights.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your passion for the food retail sector and marketing insights.
- Showcase your analytical skills and problem-solving abilities through relevant examples or projects.
ATS Keywords: Marketing insights, competitive intelligence, data analysis, teamwork, communication, retail industry, student worker
ASSUMPTION: The application process may vary depending on the specific needs of the team and the company.
🛠️ Tools & Technologies
- MS Office (PowerPoint, Excel)
- Data analysis tools (e.g., SQL, Python, R)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and tasks assigned to the Werkstudent.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Responsibility
- Teamwork
Work Style:
- Collaborative
- Dynamic
- Innovative
Self-Assessment Questions:
- Do you have a strong interest in the food retail sector and marketing insights?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you possess strong analytical skills and the ability to work independently?
ASSUMPTION: The REWE Group values a strong work ethic, innovation, and a customer-focused mindset.
⚠️ Potential Challenges
- Working with large datasets may require strong analytical skills and attention to detail.
- The role may involve tight deadlines and the need to balance multiple projects.
- The on-site work arrangement may require commuting to the company's headquarters in Cologne.
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective time management, and a commitment to the role.
📈 Similar Roles Comparison
- This role is similar to other marketing insights and data analysis positions in the retail industry, but with a focus on the food and consumer goods sector.
- The Werkstudent role offers a unique opportunity to gain practical experience in the retail industry while still pursuing academic studies.
- Career progression may involve moving into full-time positions within the company, such as marketing analyst or market research specialist.
ASSUMPTION: This role offers a unique opportunity to gain practical experience in the retail industry while still pursuing academic studies.
📝 Sample Projects
- Analyzing market trends and customer behavior to inform marketing strategies.
- Competitive analysis of rival retail companies and their marketing campaigns.
- Developing and implementing data-driven marketing campaigns to improve customer engagement and loyalty.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Werkstudent may be involved in, but the specific projects may vary depending on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy of the REWE Group?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate with each other, and with other departments within the REWE Group?
- What is the company culture like, and how does the team reflect that culture?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by researching the REWE Group and the specific team you will be working with.
- Follow up with the hiring manager after the interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
