Werkstudent Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Performance Marketing (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing performance marketing campaigns for eFLY's clients
• Analyzing campaign performance and creating regular reports
• Budget management to achieve optimal ROI
• Strategic consulting and marketplaces optimization

ASSUMPTION: This role requires strong analytical skills and a data-driven mindset. Previous experience with marketing and analysis tools is beneficial but not required as training will be provided.

📋 Key Responsibilities

✅ Campaign Management: Support the development and optimization of performance marketing campaigns on platforms like Amazon Advertising, Google Ads, and Social Media to drive sales growth

✅ Analysis and Reporting: Monitor and analyze campaign performance, identify optimization potential, and create regular reports for clients and internal teams

✅ Budget Management: Assist in controlling and allocating advertising budgets to maximize ROI

✅ Strategic Consulting: Contribute to the development of tailored performance marketing strategies based on data-driven insights

✅ Marketplace Optimization: Collaborate with other teams to optimize product presentations and content on marketplaces like Amazon to boost conversion rates

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.

🎯 Required Qualifications

Education: Enrolled student (any field of study)

Required Skills:

• Strong analytical skills and a data-driven mindset
• Basic understanding of marketing and analysis tools (e.g., Google Analytics, Amazon Advertising Console, Facebook Business Manager)
• Excellent organizational skills and the ability to manage multiple projects
• Creativity and a passion for developing new advertising strategies and optimizing existing campaigns

Preferred Skills:

• Previous experience with marketing and analysis tools
• Fluency in German and English

ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: As an intern, the salary is not specified. However, internships in Germany typically range from €400 to €800 per month, depending on the industry and the student's qualifications. ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany.

Benefits:

• Hybrid work model combining home office and on-site work
• Access to training and workshops for continuous skill development and career advancement
• Motivating and supportive team environment with an open company culture
• Modern equipment and powerful tools for daily tasks

Working Hours: Full-time (40 hours per week) with flexible scheduling

📌 Applicant Insights

🔍 Company Context

Industry: eFLY operates in the e-commerce and marketplace services sector, focusing on performance marketing and optimization for online retailers

Company Size: As a startup, eFLY offers a dynamic and agile work environment with close collaboration among team members

Founded: The company was founded in 2019, focusing on providing innovative solutions for online retailers to improve their performance on marketplaces like Amazon

Company Description:

• eFLY specializes in performance marketing, helping online retailers optimize their sales and visibility on marketplaces
• The company combines data-driven strategies with creative advertising solutions to drive growth for its clients
• eFLY's team consists of experienced professionals with a strong background in e-commerce and online marketing

Company Specialties:

• Performance marketing on Amazon and other marketplaces
• Data-driven advertising strategies
• Campaign optimization and management

Company Website: efly.com

ASSUMPTION: eFLY's focus on data-driven strategies and continuous optimization makes it an attractive choice for candidates interested in a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Entry-level (Werkstudent) with opportunities for growth and development

Reporting Structure: This role reports directly to the Performance Marketing team, working closely with other team members and stakeholders

Work Arrangement: Hybrid, combining home office and on-site work at eFLY's Stuttgart office

Growth Opportunities:

• On-the-job training and workshops to develop marketing and analysis skills
• Potential full-time employment after the internship, depending on performance and company needs
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in performance marketing and contribute to eFLY's growth and success.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Stuttgart, Germany

Office Location(s): eFLY's office is located in Stuttgart, offering easy access to public transportation and nearby amenities

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and innovative industries
• The city offers a high quality of life, with numerous parks, museums, and entertainment options
• Stuttgart is also home to several major universities and research institutions

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The hybrid work arrangement and flexible scheduling make this role an attractive option for students seeking a balance between work and academic responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview to discuss the candidate's skills, experience, and motivation
• Final decision and offer extension

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Creativity and strategic thinking
• Organizational skills and project management abilities
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of performance marketing and e-commerce concepts in your application materials
• Prepare for the interview by researching eFLY's company culture and values, and thinking about how your skills and experiences align with the role's requirements

ATS Keywords: Performance marketing, campaign management, analysis, reporting, budget management, strategic consulting, marketplaces optimization, data-driven, marketing tools, internship

ASSUMPTION: eFLY's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and strategic thinking.

🛠️ Tools & Technologies

• Amazon Advertising Console
• Google Ads
• Google Analytics
• Facebook Business Manager
• Microsoft Office Suite (Excel, PowerPoint, Word)

ASSUMPTION: Familiarity with these tools is not required, as training will be provided. However, candidates with previous experience may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Agile and dynamic work environment
• Close collaboration with team members and stakeholders
• Focus on results and continuous optimization
• Flexible and adaptable approach to changing priorities and projects

Self-Assessment Questions:

• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have the ability to manage multiple projects and prioritize tasks effectively?
• Are you eager to learn and develop your skills in performance marketing and e-commerce?

ASSUMPTION: Candidates who share eFLY's values and work style preferences are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Balancing academic responsibilities with the demands of a full-time internship
• Adapting to a fast-paced and dynamic work environment
• Managing multiple projects and priorities simultaneously
• Working with large datasets and complex analytics tools

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role focuses on performance marketing for e-commerce clients, while similar roles in other industries may focus on different products or services
• eFLY's data-driven approach sets it apart from other companies that may rely more heavily on intuition or traditional marketing strategies
• As an intern, this role offers an opportunity to gain practical experience and potentially transition into a full-time position

ASSUMPTION: Candidates should research similar roles in other companies to better understand the unique aspects of this opportunity at eFLY.

📝 Sample Projects

• Developing and optimizing a performance marketing campaign for an e-commerce client on Amazon
• Analyzing campaign performance data to identify trends and optimization opportunities
• Creating a comprehensive report on the state of the e-commerce market and its impact on performance marketing strategies

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Actual projects may vary depending on the company's needs and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does eFLY support the professional development of its interns?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does eFLY's performance marketing approach differ from that of other companies in the industry?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching eFLY's company culture and values, and thinking about how your skills and experiences align with the role's requirements
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.