Werkstudent Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent Performance Marketing (m/w/d)

🔹 Company: Vitafy Brands

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Performance Marketing team in campaign implementation and optimization across paid channels
• Creating engaging ad copy and developing targeted landing pages
• Analyzing performance metrics and KPIs
• Collaborating with the team and contributing fresh ideas

ASSUMPTION: This role is designed for students seeking practical experience in performance marketing while supporting a dynamic team in a growing company.

📋 Key Responsibilities

✅ Supporting the Performance Marketing team in the execution and optimization of campaigns on paid channels such as Social Media (Facebook, Instagram), Google (PMax, Search, Display & YouTube), and Affiliate Marketing

✅ Writing persuasive ad copy for paid ads and developing goal-oriented landing pages, always with an eye on performance and target audience

✅ Identifying current Social Media trends and creating well-founded creator and visual briefings for the Content and Design teams

✅ Planning and analyzing A/B tests, finding performant keywords in reports, and bringing new ideas for continuous campaign optimization

✅ Regularly checking and analyzing KPIs to ensure campaign success

ASSUMPTION: The role requires a strong analytical mindset, creativity, and a keen eye for detail to drive campaign performance and support the team's goals.

🎯 Required Qualifications

Education: Enrolled student in Marketing, Communication, Media, or Business

Experience: No prior work experience required

Required Skills:

• Native-level German language skills
• Very good English language skills in speaking and writing
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Ability to work independently and take initiative
• Creativity and a keen eye for language and trends

Preferred Skills:

• Basic knowledge of Google Ads and social media advertising platforms
• Experience with A/B testing and data analysis tools
• Familiarity with the health and fitness industry

ASSUMPTION: Applicants should be highly motivated students eager to gain practical experience in performance marketing and eager to learn and grow within the team.

💰 Compensation & Benefits

Salary Range: €1,000 - €1,500 per month (based on industry standards for internships in Germany)

Benefits:

• Flexible working hours and mobile office policy
• Flat hierarchies, open company culture, and friendly work environment
• Regular team events and participation in sports events
• Unlimited water, coffee, and tea

Working Hours: 20 hours per week (flexible)

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany. Actual compensation may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Vitafy Brands operates in the manufacturing industry, focusing on health and beauty products, with a strong presence in the nutrition and fitness sectors.

Company Size: Vitafy Brands has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Vitafy Brands was founded in 2013, with a mission to lead customers through the jungle of nutrition products and create perfect products for a fit and healthy lifestyle.

Company Description:

• Vitafy Brands is driven by enthusiastic sports and food lovers who strive to create the perfect products for a fit and healthy lifestyle.
• The company delivers products directly to customers through its online platforms.
• Vitafy Brands is committed to helping customers become the healthiest, fittest version of themselves through the right nutrition and training.

Company Specialties:

• Abnehmen (losing weight)
• Fitness
• Gesunde Ernährung (healthy eating)
• Clean Eating
• Low Carb
• Superfood
• Fit
• Healthy
• WYLD
• BodyLove
• LOCA
• GymQueen
• Multichannel
• Multibrand
• Sport
• Sportnahrung (sports nutrition)
• Nahrungsergänzung (nutritional supplements)
• Nutrition
• Vitalität (vitality)
• Vitamine (vitamins)

Company Website: vitafybrands.de

ASSUMPTION: Vitafy Brands' focus on health and fitness products creates an environment where applicants with a passion for these areas may thrive.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: The Werkstudent will report directly to the Performance Marketing team and work closely with other departments, such as Content and Design.

Work Arrangement: The role is on-site with a hybrid work arrangement, allowing for flexible working hours and a mobile office policy.

Growth Opportunities:

• Gaining practical experience in performance marketing
• Developing strong analytical and creative skills
• Building a professional network within the company
• Potential full-time employment opportunities after graduation

ASSUMPTION: The Werkstudent role offers valuable experience and growth opportunities for students eager to learn and contribute to the team's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Munich

Office Location(s): Radlkoferstraße 2, München, Bayern 81373, DE

Geographic Context:

• Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture, rich history, and strong economy.
• The city is home to numerous tech and startup companies, providing a dynamic job market.
• Munich offers a high quality of life, with excellent public transportation, green spaces, and a wide range of cultural attractions.

Work Schedule: Flexible, with a focus on supporting the Performance Marketing team's goals and deadlines

ASSUMPTION: The Munich office provides a collaborative and innovative work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Performance Marketing team
• Final decision and job offer

Key Assessment Areas:

• Language skills (German and English)
• Analytical and problem-solving skills
• Creativity and communication skills
• Motivation and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for performance marketing and the health and fitness industry
• Showcase your ability to work independently and in a team setting
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and creativity

ATS Keywords: Performance Marketing, Social Media, Google Ads, Affiliate Marketing, Copywriting, Landing Page Development, Data Analysis, A/B Testing, Keyword Research, KPI Analysis, Teamwork, Creativity, Initiative, Communication, Excel

ASSUMPTION: Vitafy Brands uses an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Social media advertising platforms (e.g., Facebook Ads Manager, Instagram Promotions)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants. The company may provide training and support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for health and fitness
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in performance marketing and the health and fitness industry?
• Can you describe a time when you had to analyze data to make a decision, and what was the outcome?
• How do you approach working in a team, and can you provide an example of a successful team project you've worked on?

ASSUMPTION: Applicants who share Vitafy Brands' passion for health and fitness and demonstrate strong analytical, creative, and collaborative skills are likely to be a good fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of the performance marketing industry
• Adapting to a dynamic work environment with changing priorities
• Balancing internship responsibilities with academic coursework

ASSUMPTION: Applicants should be prepared to manage their time effectively, prioritize tasks, and communicate openly with their team to overcome these challenges.

📈 Similar Roles Comparison

• Unlike full-time marketing roles, this Werkstudent position offers a flexible work arrangement and the opportunity to gain practical experience in performance marketing
• Applicants should consider the industry-specific context of health and fitness products and how their skills and interests align with this focus
• Career paths after this internship may include full-time employment opportunities within Vitafy Brands or other marketing roles within the industry

ASSUMPTION: Applicants should weigh the benefits of this Werkstudent role against other marketing internships and consider their long-term career goals when applying.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new product launch
• Analyzing Google Ads performance data to optimize keyword targeting and improve campaign results
• Creating engaging ad copy and landing pages for an affiliate marketing campaign focused on weight loss products

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may encounter in this role and the skills they will develop throughout their internship.

❓ Key Questions to Ask During Interview

• How does the Performance Marketing team collaborate with other departments, such as Content and Design?
• What are the most significant challenges facing the team currently, and how can this role contribute to addressing them?
• How does Vitafy Brands support the professional development of its interns and Werkstudenten?
• What are the key performance indicators (KPIs) used to measure the success of performance marketing campaigns, and how are they tracked and analyzed?
• How does Vitafy Brands foster a culture of innovation and continuous learning within its teams?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: Apply here
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Vitafy Brands and the performance marketing industry, and practice common interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.