WordPress & SEO Specialist

📌 Core Information

🔹 Job Title: WordPress & SEO Specialist

🔹 Company: BluShark Digital

🔹 Location: Washington, District of Columbia, United States

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining WordPress websites
• Optimizing websites for search engines
• Collaborating with cross-functional teams
• Providing technical assistance to clients

ASSUMPTION: This role requires a balance of technical skills and strong communication, as the specialist will work with both clients and internal teams.

📋 Key Responsibilities

✅ Develop and maintain WordPress websites, including front-end design and back-end management, using WordPress themes and plugins

✅ Optimize website structure and technical aspects for search engines to improve website ranking and visibility

✅ Website testing and quality assurance

✅ Integrate WordPress websites with CRM systems to improve lead capture and tracking

✅ Manage the entire process of a website, from initial design and mockup to launch

✅ Provide technical assistance to clients, ranging from setting up new email addresses to establishing redirects

ASSUMPTION: The role may involve occasional on-call duties to address client technical issues promptly.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Web Development, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in WordPress development and SEO

Required Skills:

• Proficient in WordPress, HTML, and CSS
• Strong understanding of SEO principles and best practices
• Experience with CRM systems
• Excellent problem-solving skills
• Strong communication and collaboration skills

Preferred Skills:

• Agency experience
• Knowledge of Adobe Suite
• Computer science background

ASSUMPTION: While not explicitly stated, proficiency in JavaScript and familiarity with version control systems (e.g., Git) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $85,000 per year (Based on industry standards for a mid-level WordPress & SEO Specialist in the Washington, DC area)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Paid Holiday
• Paid Sick Days
• Paid Vacation Days

Working Hours: Full-time (40 hours/week), with potential flexibility for the right candidate

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: BluShark Digital is an advertising services company specializing in digital marketing, with a focus on SEO and SEM strategies.

Company Size: 51-200 employees (Medium-sized company, offering opportunities for growth and collaboration)

Founded: 2015 (Established company with a start-up feel and dynamic team)

Company Description:

• Provides high-quality online marketing solutions
• Offers SEO, SEM, and local search services
• Collaborative and fast-paced environment conducive to creative growth

Company Specialties:

• Digital Marketing

Company Website: blusharkdigital.com

ASSUMPTION: BluShark Digital's focus on digital marketing and collaborative work environment makes it an attractive option for candidates interested in growing their skills in this field.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The WordPress & SEO Specialist will report directly to the Development Manager and collaborate with the Account Management, Onboarding, Analytics, and Content teams.

Work Arrangement: On-site, with potential flexibility for the right candidate

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Chance to work on a variety of projects and learn new skills
• Opportunity to collaborate with cross-functional teams and gain diverse experience

ASSUMPTION: BluShark Digital's commitment to employee growth and development makes this role an attractive opportunity for candidates looking to advance their careers.

🌍 Location & Work Environment

Office Type: On-site (2147 N St NW, Suite B, Washington, District of Columbia 20037, US)

Office Location(s): Washington, District of Columbia, United States

Geographic Context:

• Washington, DC is a vibrant and diverse city with a strong job market
• The office is located in a convenient and accessible area
• The company offers a collaborative and fast-paced work environment

Work Schedule: Full-time (40 hours/week), with potential flexibility for the right candidate

ASSUMPTION: The on-site work arrangement may require occasional overtime or on-call duties to address client technical issues promptly.

💼 Interview & Application Insights

Typical Process:

• Resume and cover letter review
• 15-minute introductory call
• Video call interview
• Hands-on skills test
• Shadow session

Key Assessment Areas:

• Technical skills (WordPress, SEO, HTML, CSS)
• Problem-solving abilities
• Communication and collaboration skills
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of the company and its values in your cover letter
• Prepare for technical questions related to WordPress, SEO, and web development
• Research the company and its clients to show your interest and initiative

ATS Keywords: WordPress, SEO, HTML, CSS, CRM, problem-solving, collaboration, technical assistance, website development, quality assurance

ASSUMPTION: BluShark Digital's hiring process is designed to assess both technical skills and cultural fit, making it essential for candidates to prepare thoroughly and demonstrate their qualifications.

🛠️ Tools & Technologies

• WordPress
• HTML & CSS
• CRM systems (e.g., Salesforce, HubSpot)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Version control systems (e.g., Git)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the projects and clients.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Focus on the greater community

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on high performance and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced and collaborative work environment?
• Are you committed to high performance and continuous improvement?
• Do you have strong problem-solving skills and a positive attitude?

ASSUMPTION: Candidates who align with BluShark Digital's core values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Addressing client technical issues promptly and effectively
• Keeping up with the latest trends and best practices in WordPress and SEO
• Working in a fast-paced and sometimes demanding work environment

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role.

📈 Similar Roles Comparison

• WordPress Developer: Focuses more on the technical aspects of WordPress development and less on SEO
• SEO Specialist: Primarily responsible for optimizing websites and content for search engines, with less focus on WordPress development
• Digital Marketing Specialist: Oversees various aspects of digital marketing, including SEO, content marketing, and social media marketing

ASSUMPTION: The WordPress & SEO Specialist role combines the technical aspects of WordPress development with the strategic focus of SEO, making it a unique and valuable position within the digital marketing industry.

📝 Sample Projects

• Developing and maintaining a WordPress website for a small business, including optimizing it for search engines
• Integrating a WordPress website with a CRM system to improve lead capture and tracking
• Collaborating with the content team to optimize blog posts and other content for search engines

ASSUMPTION: The specific projects and tasks in this role may vary depending on the needs of the clients and the company's ongoing initiatives.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role collaborate with other departments, and what are the key priorities for each?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most rewarding aspects of working at BluShark Digital, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of the company and its values in your cover letter
• Prepare for technical questions related to WordPress, SEO, and web development
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.