📌 Core Information
🔹 Job Title: Working Student - CRM Campaign Bitiba (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany
🔹 Job Type: Part-time
🔹 Category: Retail
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Implementing and optimizing email/push notification campaigns
- Analyzing campaign results and providing improvement recommendations
- Collaborating with local teams for proofreading and content coordination
- Researching trends in email/push notifications
- Highlighting temporary promotional content in newsletters
ASSUMPTION: This role is ideal for students seeking practical experience in marketing and e-commerce, with a focus on CRM campaigns and data analysis.
📋 Key Responsibilities
✅ Implement and optimize email/push notification campaigns (design, targeting)
✅ Monitor and analyze automated email/push campaigns
✅ Coordinate proofreading with local teams
✅ Analyze campaign results, report, and provide recommendations for improvement
✅ Research trends in email/push notifications
✅ Highlight temporary promotional content in newsletters
ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Currently enrolled as a student for at least six more months (working towards a degree in E-commerce, Marketing, Languages and Management, Economic Sciences, or Business School)
Experience: No prior experience required
Required Skills:
- Proactive mindset
- Strong analytical skills
- Excellent team player and communicator
- Strong writing skills
- Excellent level of English
- Proficiency in Excel
Preferred Skills:
- Knowledge of SQL
- Previous experience in marketing or e-commerce
ASSUMPTION: Candidates should have a strong academic background and be eager to apply their theoretical knowledge in a practical setting.
💰 Compensation & Benefits
Salary Range: Industry standard for working students in Germany is €10-15 per hour. However, the exact salary range may vary based on the candidate's skills and experience.
Benefits:
- 20% discount in the zooplus shop
- Team events
- Corporate rates at a local gym chain (Body & Soul)
Working Hours: 20 hours per week, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The salary range is estimated based on industry standards for working students in Germany. The exact salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Company Size: zooplus has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: zooplus was founded in 1999, with over 20 years of experience in the e-commerce industry.
Company Description:
- zooplus is Europe's leading online pet platform, offering a wide range of pet supplies, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs.
- The company is committed to innovation, personalized shopping, and exceeding customer expectations.
- zooplus is headquartered in Munich, Germany, with offices across Europe.
Company Specialties:
- Animal and pet supplies
- Retail and e-commerce
- Pet food
Company Website: zooplus.com
ASSUMPTION: zooplus is committed to equal opportunity and values diversity and inclusion among its team members.
📊 Role Analysis
Career Level: Entry-level (Working Student)
Reporting Structure: This role reports directly to the CRM Campaign Manager.
Work Arrangement: Hybrid (60% in-office, 40% remote), with a flexible work schedule.
Growth Opportunities:
- Gain practical experience in marketing and e-commerce
- Develop analytical and data-driven skills
- Collaborate with cross-functional teams and local offices
- Potential full-time opportunities after graduation
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in a dynamic and growing industry.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office environment with a hybrid work setup.
Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany
Geographic Context:
- Munich is the capital city of Bavaria, Germany, with a population of over 1.5 million people.
- The city is known for its vibrant culture, rich history, and strong economy.
- Munich offers a high quality of life, with numerous parks, museums, and recreational activities.
Work Schedule: 20 hours per week, with a flexible work schedule that can be adjusted based on the student's academic commitments.
ASSUMPTION: The hybrid work setup allows for a good balance between on-site collaboration and remote work, catering to the needs of both the company and the student.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and motivation
- Technical skills (Excel, SQL)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for the pet industry and e-commerce in your application.
- Prepare examples of your analytical and data-driven projects from your academic or extracurricular activities.
ATS Keywords: CRM, Campaign Management, Email Marketing, Push Notifications, Data Analysis, Marketing, E-commerce, Student, Part-time
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the company's current hiring priorities.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of its team members and customers.
- Courage: The company encourages innovation and taking calculated risks.
- Openness: zooplus fosters a transparent and inclusive work environment.
- Simplicity: The company values efficiency and streamlined processes.
Work Style:
- Collaborative: zooplus encourages teamwork and cross-functional collaboration.
- Data-driven: The company makes decisions based on data and analytics.
- Flexible: zooplus offers a hybrid work setup and supports work-life balance.
Self-Assessment Questions:
- Do you share zooplus's core values, and how have you demonstrated them in your academic or professional experiences?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you approach data-driven decision making, and can you provide examples from your academic or extracurricular activities?
ASSUMPTION: Candidates should assess their fit with zooplus's core values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Balancing academic commitments with work responsibilities
- Adapting to a fast-paced and dynamic work environment
- Managing multiple projects and deadlines
- Working with diverse teams across different locations and time zones
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a proactive mindset.
📈 Similar Roles Comparison
- Working student roles in marketing or e-commerce at other companies may offer more or less responsibility, depending on the company's size and structure.
- Full-time marketing or e-commerce roles may offer more career growth opportunities and a higher salary range.
- This role is ideal for students seeking practical experience in marketing and e-commerce, with a focus on CRM campaigns and data analysis.
ASSUMPTION: Candidates should compare this role with similar positions at other companies to ensure they find the best fit for their skills, interests, and career goals.
📝 Sample Projects
- Analyzing email campaign performance and providing data-driven recommendations for improvement
- Researching and implementing A/B tests to optimize push notification open rates
- Collaborating with local teams to create and proofread engaging newsletter content
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter in this role. The actual projects may vary based on the company's current priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for zooplus?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does zooplus support the professional development of its working students?
- What are the opportunities for growth and advancement within the company?
- How does the hybrid work setup work in practice, and what resources are available to support remote work?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through zooplus's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your analytical and data-driven projects from your academic or extracurricular activities.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
