Working Student Global Marketing Analytics & Effectiveness

📌 Core Information 🔹 Job Title: Working Student Global Marketing Analytics & Effectiveness 🔹 Company: PUMA Group 🔹 Location: PUMA Way Headquarters, Herzogenaurach, Germany 🔹 Job Type: Part-Time 🔹 Category: Marketing 🔹 Date Posted: May 19, 2025 🔹 Experience Level: Entry Level (0-2 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Supporting ongoing Marketing Analytics & Effectiveness projects - Analyzing data from Google Analytics and developing benchmarks - Creating and maintaining relevant training guidelines and documentation - Managing smart link creation and ensuring consistent naming conventions - Assisting with the back-end management of the Naming Convention Builder & Seeding tool ASSUMPTION: This role is designed for a student looking to gain practical experience in marketing analytics while supporting global marketing efforts. 📋 Key Responsibilities ✅ Support ongoing Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and FastTrack infrastructure enhancements ✅ Consolidate and analyze data from Google Analytics, assist in the development of benchmarks and best practices ✅ Create and maintain relevant Marketing Analytics training guidelines and documentation ✅ Manage smart link creation and ensure consistent naming convention adoption across the Global Marketing Analytics ecosystem ✅ Support with the back-end management and configuration of the Naming Convention Builder & Seeding tool ASSUMPTION: Responsibilities may evolve based on project needs and the student's skill development. 🎯 Required Qualifications Education: - Enrolled student in a relevant field, such as Business Administration, Marketing, Economics, Mathematics, Statistics, or similar Experience: - No prior work experience is required Required Skills: - Excellent command of English language, both written and spoken - Passion for data analysis with a strong interest in Marketing and E-Commerce - Experience in Microsoft Office Suite, especially MS Excel and PowerPoint - Creative thinker, curious, open-minded, and excellent team player Preferred Skills: - Familiarity with Google Analytics - Basic knowledge of marketing mix modeling - Experience with data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: Preferred skills are not mandatory but would be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: €1,200 - €1,500 per month (based on German student internship standards) Benefits: - Gain practical experience in a global sports brand - Collaborate with experienced marketing professionals - Opportunity to grow within the company after graduation Working Hours: 20 hours per week, with flexible scheduling to accommodate academic commitments ASSUMPTION: The salary range is an estimate based on German student internship standards and may vary depending on the student's skills and experience. 📌 Applicant Insights 🔍 Company Context Industry: PUMA Group operates in the global sports industry, designing, developing, selling, and marketing footwear, apparel, and accessories. Company Size: PUMA Group has over 10,000 employees worldwide, providing a large and diverse work environment. Founded: 1948, with a rich history and strong brand recognition in the sports industry. Company Description: - PUMA is one of the world's leading sports brands, focusing on performance and sport-inspired lifestyle products - The company offers products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports - PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion Company Specialties: - Sports footwear, apparel, and accessories - Global marketing and branding - Retail and e-commerce Company Website: http://about.puma.com/en/careers ASSUMPTION: PUMA Group's focus on innovation, performance, and collaboration creates an exciting work environment for students seeking practical experience. 📊 Role Analysis Career Level: Entry-level, with opportunities for growth and development Reporting Structure: This role reports directly to the Global Marketing Analytics team Work Arrangement: On-site, with flexible scheduling to accommodate academic commitments Growth Opportunities: - Gain hands-on experience in global marketing analytics - Develop skills in data analysis, marketing mix modeling, and project management - Build professional relationships within the company and industry ASSUMPTION: This role offers a unique opportunity for students to gain practical experience and grow both personally and professionally. 🌍 Location & Work Environment Office Type: Modern, collaborative office space at the PUMA Way Headquarters in Herzogenaurach, Germany Office Location(s): PUMA Way Headquarters, Herzogenaurach, Germany Geographic Context: - Herzogenaurach is a mid-sized city in Bavaria, Germany, with a population of around 45,000 people - The city is known for its sports industry, with PUMA Group being one of the largest employers in the region - Herzogenaurach offers a mix of urban and rural living, with easy access to nearby cities like Nuremberg and Frankfurt Work Schedule: Flexible scheduling to accommodate academic commitments, with a maximum of 20 hours per week ASSUMPTION: The work environment at PUMA Way Headquarters is dynamic and collaborative, with a strong focus on teamwork and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the Global Marketing Analytics team 4. Final decision and offer Key Assessment Areas: - Data analysis skills and problem-solving abilities - Passion for marketing and e-commerce - Communication and teamwork skills - Adaptability and willingness to learn Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences - Showcase your passion for data analysis and marketing - Demonstrate your ability to work well in a team and adapt to new environments ATS Keywords: Marketing Analytics, Data Analysis, Marketing Mix Modeling, Google Analytics, Excel, PowerPoint, Teamwork, Collaboration, Global Marketing ASSUMPTION: The application process for this role is competitive, and applicants should highlight their relevant skills and experiences to increase their chances of success. 🛠️ Tools & Technologies - Microsoft Office Suite (Excel, PowerPoint) - Google Analytics - Marketing mix modeling software (e.g., Nielsen, IRI, or similar) - Naming Convention Builder & Seeding tool ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - BE DRIVEN: Performance-driven and passionate about sports and innovation - BE VIBRANT: Creative, energetic, and open to new ideas - BE TOGETHER: Collaborative and supportive team environment - BE YOU: Encouraging individuality and unique perspectives Work Style: - Fast-paced and dynamic work environment - Collaborative and supportive team culture - Focus on innovation, performance, and continuous improvement Self-Assessment Questions: - How do you embody PUMA's values in your daily life and work? - How do you approach learning new tools and technologies? - How do you balance academic commitments with work responsibilities? ASSUMPTION: Applicants should assess their fit with PUMA's company values and work style to ensure a successful and enjoyable work experience. ⚠️ Potential Challenges - Balancing academic commitments with work responsibilities - Adapting to a fast-paced and dynamic work environment - Working with large datasets and complex marketing analytics tools ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn. 📈 Similar Roles Comparison - Marketing Analytics Intern: Focuses on data analysis and reporting, with less emphasis on project management and tool management - Market Research Assistant: Focuses on primary and secondary market research, with less emphasis on data analysis and tool management - Global Marketing Coordinator: Focuses on cross-functional collaboration and project management, with less emphasis on data analysis and tool management ASSUMPTION: This role offers a unique blend of data analysis, project management, and tool management responsibilities, setting it apart from similar roles in the industry. 📝 Sample Projects - Marketing Mix Modeling for a global footwear campaign - Post-campaign analysis and reporting for a basketball shoe launch - Development of training guidelines for Google Analytics usage within the Global Marketing Analytics team ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work involved in this role. ❓ Key Questions to Ask During Interview - How does this role support the overall goals of the Global Marketing Analytics team? - What are the most challenging aspects of this role, and how can I best prepare for them? - How does PUMA support the professional development of its interns and entry-level employees? - What opportunities exist for growth and advancement within the company after graduation? ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant skills and experiences - Prepare for the interview by researching PUMA's company values and work style - Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.