📌 Core Information
🔹 Job Title: Writer, Content Marketing
🔹 Company: University of Toronto
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Communication/Media/Public Relations
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and stories for multi-channel communications and marketing campaigns
- Researching, editing, planning, and developing branded content
- Collaborating with design and digital teams for production across various platforms
- Managing multiple priorities and meeting competing deadlines
- Pitching creative ideas succinctly and effectively
ASSUMPTION: This role requires a strong focus on storytelling, brand positioning, and a solid understanding of the creative process. The ideal candidate will have experience in a content marketing environment and be able to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Planning and developing an integrated multi-channel communications strategy independently
✅ Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas
✅ Developing and implementing communication plans that support strategic objectives
✅ Conducting detailed data analysis to inform management decision making
✅ Creating and/or editing original, published content and materials
✅ Conducting interviews with individuals for University publication
✅ Proofreading and fact-checking content
ASSUMPTION: The role involves a mix of strategic planning, creative writing, and data-driven decision making. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree (communications, journalism, English, etc)
Experience: Minimum five years experience in a content marketing environment
Required Skills:
- Excellent writing and copy-editing skills
- Proven ability to create captivating and original content
- Strong command of both short- and long-form copy
- Ability to manage multiple priorities and meet competing deadlines
- Strong presentation skills and ability to pitch creative ideas succinctly
- Broad familiarity with web-based research tools for content development
- Knowledge of Microsoft Office suite, Adobe Creative Suite, project management systems, and file sharing platforms
Preferred Skills:
- Experience using a CMS and directly publishing content to websites
- Familiarity with the University of Toronto's brand and mission
- Experience working in a higher education environment
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating professional-level writing ability across a broad range of expertise, including web, video scripts, social media, and advertising content.
💰 Compensation & Benefits
Salary Range: CAD 90,056 - 115,169 per year (based on the University of Toronto's pay scale for this position)
Benefits:
- Competitive benefits package for full-time employees
- Opportunities for professional development and growth
- Work-life balance and flexible scheduling
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the University of Toronto's pay scale for this position. Benefits may vary depending on the employee's position and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The University of Toronto was founded in 1827
Company Description:
- The University of Toronto is a public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park
- The university applies to become a member of Universities Canada, and the Association of Universities and Colleges of Canada (now Universities Canada) in 1911
- The University of Toronto is a co-educational, secular, research university
Company Specialties:
- Research
- Education
- Academic Publishing
Company Website: https://www.utoronto.ca/
ASSUMPTION: The University of Toronto is a large, research-intensive university with a strong reputation for academic excellence. The Division of University Advancement plays a crucial role in supporting the university's mission through fundraising and alumni relations efforts.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Director of Integrated Content
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Division of University Advancement
- Opportunities to work on high-profile campaigns and projects
- Chance to develop skills in content marketing, brand management, and strategic communications
ASSUMPTION: This role offers opportunities for professional growth and development within the Division of University Advancement and the broader University of Toronto community.
🌍 Location & Work Environment
Office Type: On-site, with potential for remote work
Office Location(s): St. George (Downtown Toronto) campus
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population
- The city is known for its cultural diversity, vibrant arts scene, and numerous educational institutions
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend events
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on teamwork, diplomacy, and mission focus. The office is located in the heart of downtown Toronto, offering easy access to public transportation, cultural attractions, and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference checks
- Job offer
Key Assessment Areas:
- Writing and editing skills
- Creativity and storytelling ability
- Understanding of the University of Toronto's brand and mission
- Ability to manage multiple priorities and meet deadlines
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, demonstrating your range and versatility
- Prepare for the interview by researching the University of Toronto and the Division of University Advancement, and be ready to discuss your approach to content marketing and storytelling
ATS Keywords: Content Marketing, Copy Editing, Storytelling, Data Analysis, Project Management, Research, Communication, Brand Positioning, Creative Process, Social Media, Email Marketing, Proofreading, Fact-Checking, Presentation Skills, Time Management, Collaboration, Higher Education, University of Toronto, Division of University Advancement
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team. Applicants should be prepared to provide examples of their writing and demonstrate their ability to work effectively in a collaborative, mission-driven environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Content Management Systems (CMS)
- Project management systems (e.g., Asana, Trello)
- File sharing platforms (e.g., Google Drive, Dropbox)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Diversity
- Inclusion
- Collaboration
Work Style:
- Dynamic and collaborative
- Focused on teamwork, diplomacy, and mission focus
- Committed to growing fundraising efforts and engaging alumni
Self-Assessment Questions:
- Do you have a strong commitment to the University of Toronto's mission and values?
- Are you comfortable working in a dynamic, collaborative environment with multiple stakeholders?
- Do you have a proven track record of creating captivating and original content that drives engagement and support?
ASSUMPTION: The ideal candidate will be a strong fit with the University of Toronto's values and work style, with a demonstrated commitment to excellence, integrity, diversity, inclusion, and collaboration.
⚠️ Potential Challenges
- Managing multiple priorities and meeting competing deadlines
- Working effectively in a dynamic, collaborative environment with multiple stakeholders
- Balancing creativity and strategic thinking with data-driven decision making
- Adapting to changes in priorities and workload
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to other content marketing positions in higher education, but may have a stronger focus on fundraising and alumni relations
- Compared to other content marketing roles, this position may require a broader range of skills, including data analysis and project management
- Career progression may involve taking on more responsibilities within the Division of University Advancement or moving into a related role within the University of Toronto
ASSUMPTION: The ideal candidate will have experience in content marketing and be comfortable working in a higher education environment, with a strong understanding of the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing a multi-channel communications campaign to promote a new fundraising initiative
- Creating a series of blog posts or articles highlighting the University of Toronto's impact on society and the world
- Writing and editing content for the University of Toronto's central campaign and alumni websites
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Division of University Advancement?
- How does this role support the University of Toronto's mission and strategic objectives?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the Division of University Advancement foster a culture of diversity, inclusion, and collaboration?
- What opportunities are there for professional development and growth within the Division of University Advancement and the broader University of Toronto community?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your writing and content marketing expertise
- Prepare a portfolio of your best writing samples, demonstrating your range and versatility
- Follow up with the hiring manager, Fiona Chan, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
