📌 Core Information
🔹 Job Title: Assistant Brand Manager - Sweet
🔹 Company: Arnott's Biscuits Australia
🔹 Location: North Strathfield, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and implementation of marketing plans and activities
- Managing brand strategies and campaigns across all touchpoints
- Identifying and developing innovation opportunities
- Collaborating with cross-functional teams to meet commercialization milestones
- Monitoring innovation performance to support financial targets and continuous improvement
ASSUMPTION: This role is focused on assisting the Marketing Manager in driving brand success through strategic planning, innovative thinking, and effective execution.
📋 Key Responsibilities
✅ Execute and manage brand strategies and campaigns across all touchpoints for consistent messaging
✅ Identify and develop innovation opportunities, guiding concept development based on insights
✅ Collaborate with cross-functional teams to meet commercialization milestones and ensure project success
✅ Monitor innovation performance to support financial targets and continuous improvement
✅ Manage social media strategy, cross-category partnerships, communication plans, and A&C budget invoicing
ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Business/Commerce with a Marketing major
Experience: At least 2 years of experience in FMCG environments
Required Skills:
- Proven experience in brand management and marketing strategy
- Strong commercial acumen with experience in NPD, packaging design, and scan data analysis
- Excellent interpersonal, communication, and relationship management skills
- Self-motivated and able to work autonomously while effectively driving outcomes
- Strong attention to detail and adaptability
Preferred Skills:
- Experience with Nielsen or Aztec/Circana data analysis tools
- Familiarity with the stage gate process
ASSUMPTION: While not explicitly stated, a degree in Marketing or a related field is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Australia, the estimated salary range is AUD 75,000 - 95,000 per annum.
Benefits:
- Discounted Gym Memberships
- 12 Weeks Paid Parental Leave
- Free Onsite Parking
- Discounted Products
- Discounted Health Insurance
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FMCG (Fast-Moving Consumer Goods)
Company Size: Mid-sized (64 employees)
Founded: 1865 (Australia operations started in 1921)
Company Description:
- Arnott's Biscuits Australia is a subsidiary of the global Arnott's Group, known for its iconic biscuit brands such as Tim Tam, Jatz, and Shapes
- The company operates in Australia and New Zealand, offering a wide range of sweet and savory biscuits, snacks, and crackers
- Arnott's Australia is committed to sustainability, with a focus on reducing waste and supporting local communities
Company Specialties:
- Biscuit and snack manufacturing
- Brand management and marketing
- Product development and innovation
- Sustainability and corporate social responsibility
Company Website: https://www.arnott.com.au/
ASSUMPTION: Arnott's Biscuits Australia is a well-established company with a strong brand presence in the Australian market.
📊 Role Analysis
Career Level: Mid-level (Assistant Manager)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Progression to a full Brand Manager role within the company
- Expanding responsibilities and team leadership opportunities
- Potential international career opportunities within the Arnott's Group
ASSUMPTION: This role offers growth potential for the right candidate, with opportunities to advance within the company and gain valuable experience in brand management.
🌍 Location & Work Environment
Office Type: Modern, on-site office with free parking
Office Location(s): North Strathfield, New South Wales, Australia
Geographic Context:
- North Strathfield is a suburb of Sydney, located approximately 15 kilometers west of the Sydney CBD
- The area is well-connected by public transportation, with easy access to major highways and the M4 motorway
- North Strathfield offers a mix of residential, commercial, and industrial areas, with a variety of amenities and services
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM), with flexibility for project demands
ASSUMPTION: The office location in North Strathfield provides easy access to public transportation and major highways, making it convenient for employees to commute from various parts of Sydney.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the Marketing Manager
- Final interview with the General Manager or another senior leader
- Background check and offer
Key Assessment Areas:
- Brand management and marketing strategy skills
- Commercial acumen and data analysis capabilities
- Communication and interpersonal skills
- Adaptability and resilience in a fast-paced environment
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the brand and the company's products
- Showcase your creativity and innovative thinking in your responses to interview questions
- Prepare examples of your past achievements in brand management and marketing strategy
- Follow up with the hiring manager within 24 hours after the interview to express your interest in the role
ATS Keywords: Brand Management, Marketing Strategy, NPD, Packaging Design, Data Analysis, Social Media Strategy, Innovation Development, Project Management, Collaboration, Attention to Detail, Self-Motivation, Adaptability
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Nielsen, Aztec/Circana)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- High performance with integrity
- Finding moments of pride through collective effort
- Celebrating wins and learning from challenges
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering outcomes
- Adaptable and resilient in a fast-paced environment
- Empowered with accountability and recognized for contributions
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a fast-paced environment with changing priorities?
- Do you have a proven track record of delivering results and driving brand success?
ASSUMPTION: Candidates who align with Arnott's values and work style are more likely to be successful in this role and within the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with changing priorities
- Collaborating effectively with cross-functional teams
- Adapting to new tools, technologies, or processes as the company evolves
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work with iconic Australian brands and gain experience in the FMCG industry
- Industry-specific context: The FMCG industry is highly competitive, with a focus on innovation, marketing, and sales performance
- Career path comparison: This role provides a clear path for progression to a full Brand Manager position and potential international opportunities within the Arnott's Group
ASSUMPTION: This role offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a successful social media campaign for a new product launch
- Collaborating with cross-functional teams to manage a product recall and minimize brand damage
- Conducting market research and analyzing data to inform brand strategy and positioning
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the brand?
- What are the most significant challenges facing the brand or the broader market, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past achievements in brand management and marketing strategy
- Research the company and its products to demonstrate your understanding and enthusiasm for the brand
- Follow up with the hiring manager within 24 hours after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
