📌 Core Information
🔹 Job Title: Associate Director, Global Strategic Marketing (hybrid)
🔹 Company: BD
🔹 Location: Franklin Lakes, New Jersey, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading commercial strategy and product development for a new point of care blood collection device
- Supporting broader strategic marketing activities and ensuring strong execution of customer needs and value creation
- Collaborating with cross-functional teams to develop and implement marketing strategies and tactics
- Analyzing market trends and customer needs to inform product development and go-to-market strategies
- Partnering with regional marketing leaders and cross-functional teams to ensure comprehensive marketing strategies and messaging
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Leading commercial strategy and product development for a new point of care blood collection device, including market analysis, competitive assessment, pricing, and costing
✅ Developing global marketing and launch plans, including market size, segmentation, buying process, customer needs, competitive capabilities, and go-to-market strategies
✅ Planning and leading marketing functional and commercial excellence reviews, incorporating feedback and findings into launch and broader go-to-market strategies
✅ Conducting primary and secondary market research to identify and validate customer needs, target segmentation, addressable market size, and growth potential
✅ Developing and strengthening product value offers, target product profiles, and positioning in collaboration with key cross-functional partners
✅ Identifying and cultivating strategic partnerships with POC and core laboratory diagnostics companies to ensure compatibility, drive growth, and improve market positioning
✅ Partnering with marketing communications teams and external agencies to develop and implement differentiated positioning, communication, and advertising strategies
✅ Driving platform growth by leading commercial strategies outside of product line responsibilities across business groups and units, linked directly to long-term growth objectives for the business
✅ Successfully partnering and collaborating with regional marketing and cross-functional leaders to ensure the development and execution of comprehensive marketing and product strategies, tactics, and messaging
✅ Developing and delivering annual global marketing and strategic plans and guiding regional marketing teams in the development of their plans
✅ Implementing all company policies, procedures, and business ethics codes and ensuring they are communicated and implemented within the team
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively in a complex, global organization.
🎯 Required Qualifications
Education: Bachelor’s degree in business or science is required. Ph.D., MBA, or other graduate degree is strongly preferred.
Experience: A minimum of 10 years of relevant Strategic Marketing, Business Development, Program Management, R&D experience in life sciences, biotechnology, medical device, or other healthcare fields with a consistent track record of dedication and results is required. A combination of Strategic Marketing/Innovation and R&D/Program Management experience is strongly desired.
Required Skills:
- Strategic problem-solving skills with a confirmed ability to formulate and implement marketing and product strategies
- Creative out-of-the-box approach, intellectually curious, stays current on new trends, and takes calculated risks with novel ideas
- Sound decision-making capabilities and the ability to make decisions, even in the absence of consensus when vital
- Excellent social skills with the ability to develop positive relationships with internal and external partners
- Strong leadership presence with the ability to use organizational channels, experience, and influencing skills to negotiate and persuade others
- Excellent organization skills and the ability to meet tight deadlines in an environment of opposing priorities
- Excellent presentation and communication skills for a wide variety of audiences
- Managerial courage to speak up when important information or questions must be raised and acts when issues must be addressed
- Flexibility to travel globally to regions and customer sites, 15% of the time
Preferred Skills:
- Experience working in a sophisticated matrixed organization with global responsibilities
ASSUMPTION: This role requires a unique combination of strategic marketing, business development, and R&D experience, with a strong preference for candidates with advanced degrees.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a role of this level and experience in the medical device industry in the United States)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on BD products
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement (4 days in-office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 501-1,000 employees
Founded: 1897 (New York, USA)
Company Description:
- BD is one of the world's largest medical technology companies, producing and selling medical equipment, medical systems, and reagents
- The company focuses on improving drug treatment, improving the quality and speed of diagnosis of infectious diseases, and promoting the research and discovery of new drugs and vaccines
- BD has strong research and development capabilities to fight many of the world's most intractable diseases
Company Specialties:
- Medical equipment manufacturing
- Medical systems and reagents
- Drug treatment and diagnosis of infectious diseases
- Research and development of new drugs and vaccines
Company Website: bd.com
ASSUMPTION: BD is a well-established company with a strong global presence and a focus on improving human health through innovative medical technologies.
📊 Role Analysis
Career Level: Senior leadership role within the Specimen Management business unit
Reporting Structure: Reports directly to the Vice President, Global Strategic Marketing
Work Arrangement: Hybrid (4 days in-office per week)
Growth Opportunities:
- Potential to lead additional product lines or business units as the company grows
- Opportunities for professional development and career advancement within the organization
- Possibility to work on cross-functional projects and gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Franklin Lakes, New Jersey, United States
Geographic Context:
- Franklin Lakes is a suburban town in Bergen County, New Jersey, with a population of approximately 10,000 people
- The area offers a mix of residential and commercial properties, with easy access to major highways and public transportation
- BD's headquarters is located in a modern, multi-story office building with on-site amenities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement (4 days in-office per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- First-round interview with the hiring manager and a member of the HR team
- Second-round interview with additional stakeholders, including cross-functional leaders and potential peers
- Final-round interview with the Vice President, Global Strategic Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership presence and ability to influence others
- Communication and presentation skills
- Cultural fit and alignment with BD's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to marketing and product development, as well as your ability to work effectively in a matrixed organization
- Demonstrate your understanding of the medical device industry and BD's business
ATS Keywords: Strategic Marketing, Business Development, Product Development, Launch Excellence, Market Shaping, Go-to-Market Strategy, Global Strategic Marketing, Associate Director
ASSUMPTION: BD's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in standard office software, CRM, marketing automation, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic, global organization?
- Can you provide an example of a time when you had to influence others to achieve a strategic goal?
- How do you stay current on industry trends and adapt your strategies accordingly?
ASSUMPTION: BD values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Working in a matrixed organization with multiple stakeholders and competing priorities
- Managing a global team with members in different time zones and cultures
- Balancing the need for strategic thinking with the need for tactical execution
- Keeping up with the fast-paced nature of the medical device industry and BD's growth
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and the ability to work effectively in a complex, global organization.
📈 Similar Roles Comparison
- This role is unique in its focus on a new point of care blood collection device and the broader strategic marketing activities required to support its success
- Compared to other strategic marketing roles in the medical device industry, this role offers a unique opportunity to drive growth and innovation in a specific product line
- Career paths for successful candidates in this role may include leadership positions in other business units or functions within BD
ASSUMPTION: This role offers a unique combination of strategic marketing, product development, and leadership responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive marketing and launch plan for a new point of care blood collection device, including market size, segmentation, buying process, customer needs, competitive capabilities, and go-to-market strategy
- Conducting primary and secondary market research to identify and validate customer needs, target segmentation, addressable market size, and growth potential for a new product line
- Developing and strengthening the product value offer, target product profile, and positioning for an existing product line, in collaboration with key cross-functional partners
ASSUMPTION: These sample projects illustrate the strategic marketing, product development, and leadership responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategic marketing activities and priorities for the Specimen Management business unit?
- What are the key challenges facing the new point of care blood collection device, and how can I help address them?
- How does BD support the professional development and career advancement of its employees?
- What is the company's approach to innovation and staying ahead of industry trends in the medical device space?
- How does the company foster a culture of collaboration and cross-functional partnerships?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching BD, the medical device industry, and the specific product line you'll be working on
- Follow up with the hiring manager or HR representative after your interviews to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
