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Associate Lecturer - Applied Marketing Strategy (HE3)

Singapore Institute of Management
Full-time
On-site
Singapore
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Lecturer - Applied Marketing Strategy (HE3)

πŸ”Ή Company: Singapore Institute of Management

πŸ”Ή Location: Clementi Campus, Singapore

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Education, Teaching

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and teaching a module on applied marketing strategy
  • Focusing on the alignment between business and marketing strategies
  • Assessing individual or group assignments
  • Analyzing marketing practices of various companies

ASSUMPTION: This role requires a balance of academic expertise and practical industry knowledge to effectively teach and assess students.

πŸ“‹ Key Responsibilities

βœ… Develop and teach a module on applied marketing strategy

βœ… Focus on the alignment between business and marketing strategies

βœ… Assess individual or group assignments using various referencing styles, particularly the Harvard Stirling University Referencing style

βœ… Analyze marketing practices of various companies to discern best and worst practices

βœ… Maintain a clear and distinctive market position for the organization by keeping strategies dynamic and evolving

ASSUMPTION: The role may require occasional participation in curriculum development and research activities.

🎯 Required Qualifications

Education: PhD or Master's degree in a related discipline from a reputable university

Experience: At least 2 years of relevant teaching experience at the tertiary level. 5 years of relevant work experience would be an added advantage.

Required Skills:

  • Expertise in marketing strategy
  • Proven teaching experience at the tertiary level
  • Familiarity with various referencing styles, especially the Harvard Stirling University Referencing style
  • Strong communication and critical thinking skills
  • Analytical skills to assess student assignments

Preferred Skills:

  • Industry experience in marketing strategy
  • Experience in curriculum development

ASSUMPTION: Candidates with a strong academic background and relevant industry experience are likely to be more competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 60,000 - 80,000 per annum (Part-Time, pro-rated)

Benefits:

  • Medical benefits
  • Professional development opportunities
  • Access to SIM's facilities and resources

Working Hours: Approximately 16 hours per week (including teaching, preparation, and assessment)

ASSUMPTION: The salary range is estimated based on industry standards for part-time lecturers in Singapore.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education, specifically focused on business and management programs

Company Size: Medium (around 2,000 employees)

Founded: 1964, with a rich history in providing quality education and professional training

Company Description:

  • Singapore Institute of Management (SIM) is a leading professional membership body that specializes in education and human resource development
  • Offers a wide range of academic programs, professional certifications, and corporate training solutions
  • Committed to delivering innovative, high-quality education and fostering lifelong learning

Company Specialties:

  • Business and management education
  • Professional certifications and training
  • Executive education and corporate solutions

Company Website: www.sim.edu.sg

ASSUMPTION: SIM's focus on practical, industry-relevant education makes it an attractive employer for academicians with industry experience.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for career progression in academia

Reporting Structure: The role reports directly to the Head of Department or Program Director

Work Arrangement: Part-Time, with flexible working hours

Growth Opportunities:

  • Opportunities to teach additional modules or take on administrative roles
  • Potential for full-time employment or tenure-track positions
  • Access to professional development opportunities and research funding

ASSUMPTION: This role offers opportunities for career growth and development within the academic field.

🌍 Location & Work Environment

Office Type: University campus

Office Location(s): Clementi Campus, Singapore

Geographic Context:

  • Clementi is a suburban town in the western part of Singapore
  • Conveniently located near public transportation and shopping amenities
  • Close proximity to other educational institutions and research facilities

Work Schedule: Flexible, with teaching and assessment periods throughout the semester

ASSUMPTION: The work environment is supportive of academic research and teaching, with a focus on student success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening interview
  • Face-to-face interview with the hiring manager and/or department head
  • Reference checks and background verification

Key Assessment Areas:

  • Academic expertise in marketing strategy
  • Teaching experience and ability
  • Alignment with SIM's mission and values
  • Cultural fit within the department and institution

Application Tips:

  • Highlight relevant teaching experience and academic achievements
  • Demonstrate familiarity with various referencing styles and assessment methods
  • Showcase industry experience and its relevance to teaching marketing strategy

ATS Keywords: Marketing Strategy, Teaching Experience, Curriculum Development, Assessment, Research, Communication, Critical Thinking, Analytical Skills

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring timeline.

πŸ› οΈ Tools & Technologies

  • Learning Management Systems (e.g., Blackboard, Moodle)
  • Presentation software (e.g., PowerPoint, Google Slides)
  • Assessment and feedback tools (e.g., Turnitin, Gradescope)
  • Research databases and academic libraries

ASSUMPTION: Familiarity with these tools is expected, but training will be provided if necessary.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in education and lifelong learning
  • Integrity and professionalism
  • Innovation and continuous improvement
  • Collaboration and teamwork

Work Style:

  • Academic freedom and autonomy
  • Focus on student-centered learning and outcomes
  • Support for research and scholarly activities
  • Openness to feedback and continuous professional development

Self-Assessment Questions:

  • How do my academic values and teaching philosophy align with SIM's mission and values?
  • Am I comfortable with the flexible work arrangement and assessment periods?
  • How do I plan to integrate my industry experience into my teaching?

ASSUMPTION: Candidates who demonstrate a strong fit with SIM's values and work style are more likely to be successful in the role.

⚠️ Potential Challenges

  • Balancing teaching, research, and service responsibilities
  • Keeping up with the latest developments in marketing strategy and education methods
  • Adapting to the diverse needs and learning styles of students
  • Managing workload during peak teaching and assessment periods

ASSUMPTION: These challenges can be overcome with effective time management, prioritization, and support from colleagues and the institution.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other part-time or full-time lecturer positions in marketing strategy or related fields
  • However, SIM's focus on practical, industry-relevant education sets it apart from other academic institutions
  • Career progression opportunities may vary depending on the institution and its specific policies

ASSUMPTION: Candidates should research other academic institutions and roles to compare compensation, benefits, and career growth opportunities.

πŸ“ Sample Projects

  • Developing a new module on digital marketing strategy
  • Conducting research on the impact of emerging technologies on marketing practices
  • Assessing student assignments using the Harvard Stirling University Referencing style

ASSUMPTION: These projects are examples of the types of tasks the lecturer may be expected to perform, but the specific projects will vary depending on the semester and student needs.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does SIM support the professional development of its lecturers?
  • What are the most challenging aspects of teaching marketing strategy at SIM?
  • How does SIM foster collaboration and innovation among its faculty members?
  • What are the opportunities for career growth and progression within the institution?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to academic excellence.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your teaching experience, academic achievements, and industry experience
  • Prepare a cover letter that demonstrates your enthusiasm for teaching marketing strategy and your alignment with SIM's values
  • Follow up with the hiring manager after one week if you have not received a response

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.