📌 Core Information
🔹 Job Title: Brand & Customer Activation Manager
🔹 Company: Arnott's Group
🔹 Location: North Strathfield, NSW 2137, Australia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the core Campbell's brand and leading retail marketing programs across ANZ
- Developing and executing strategic retail activation plans
- Analyzing campaign effectiveness using IRI, QUANTIUM, and Cartology ROI metrics
- Building and maintaining strong relationships with internal teams and external partners
- Thriving in a fast-paced environment with a strong can-do attitude
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on delivering commercial results through shopper marketing initiatives.
📋 Key Responsibilities
✅ Support the Senior Brand Manager with daily management of the Campbells brand, including promotions, packaging, and tactical new product development.
✅ Lead the execution of retail programs using shopper insights to deliver tailored activation plans across customers and channels.
✅ Develop and manage retail touchpoint strategies, co-op investments, POS materials, field sell-in tools, and track execution in market.
✅ Build and maintain strong working relationships with internal teams and external partners including agencies and retailers.
✅ Analyze campaign effectiveness using IRI, QUANTIUM, and Cartology ROI metrics, while working with Lithocraft to deliver instore activation materials.
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work, with a significant focus on customer-facing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years' FMCG experience, ideally in brand or shopper marketing
Required Skills:
- Proven experience in FMCG brand or shopper marketing
- Familiarity with tools like Quantium, Cartology, or Coles 360
- Strong project management skills
- Excellent analytical and reporting skills
- Excellent stakeholder management and communication skills
Preferred Skills:
- Experience working with retailers and agencies
- Knowledge of the ANZ retail landscape
- Fluency in multiple languages (advantageous)
ASSUMPTION: While not explicitly stated, a degree in a relevant field and proven experience in FMCG brand or shopper marketing are essential for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Australia, the estimated salary range is AU$80,000 - AU$100,000 per annum.
Benefits:
- 12 weeks paid parental leave for all new parents
- Free onsite parking
- Discounted products
- Discounted health insurance
- NAWO membership
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Arnott's Group operates in the FMCG industry, focusing on providing quality, great-tasting food to create delicious moments for consumers across the world.
Company Size: The Arnott's Group has approximately 64 employees, making it a mid-sized company. This means applicants can expect a relatively flat organizational structure with opportunities for close collaboration and growth.
Founded: The Arnott's Group was founded in 1865, with a rich history and strong brand recognition in the Australian market.
Company Description:
- The Arnott's Group portfolio of brands continues the 160-year legacy of the Arnott family, providing quality, great-tasting food to create delicious moments for consumers across the world.
- The company offers a range of products, including biscuits, snacks, and meal solutions, under well-known brands such as Arnott's, Campbell's, and Tim Tams.
- The Arnott's Group is committed to sustainability and social responsibility, with initiatives focused on reducing waste, supporting local communities, and promoting healthy lifestyles.
Company Specialties:
- Brand management
- Retail marketing
- Shopper insights
- New product development
- Campaign analysis
Company Website: https://www.arnott.com.au/
ASSUMPTION: The Arnott's Group is a well-established company with a strong brand presence in the Australian market, offering applicants the opportunity to work with iconic brands and contribute to their continued success.
📊 Role Analysis
Career Level: This role is suited to a mid-level marketing professional with 2-5 years of experience in FMCG brand or shopper marketing.
Reporting Structure: The Brand & Customer Activation Manager reports directly to the Senior Brand Manager - Campbells.
Work Arrangement: This is an on-site role, with the expectation that the successful candidate will work from the company's North Strathfield office.
Growth Opportunities:
- Progression to a senior role within the marketing team, such as Senior Brand Manager or Marketing Manager
- Expansion of responsibilities to include additional brands or categories within the Arnott's Group portfolio
- Opportunities to work on cross-functional projects or take on special assignments to develop skills and gain exposure to different aspects of the business
ASSUMPTION: This role offers a strong development opportunity for a junior brand or shopper marketer ready to step up and gain broad exposure across cross-functional teams and customer-facing initiatives within the Arnott's Group.
🌍 Location & Work Environment
Office Type: The Arnott's Group's North Strathfield office is a modern, professional workspace with a collaborative and inclusive culture.
Office Location(s): North Strathfield, NSW 2137, Australia
Geographic Context:
- North Strathfield is a suburb located approximately 16 kilometers west of the Sydney central business district (CBD).
- The area is well-connected by public transportation, with easy access to trains, buses, and major highways.
- North Strathfield offers a mix of residential, commercial, and retail spaces, with a range of amenities nearby, including shops, cafes, and parks.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the role may require flexibility to meet project deadlines or attend external events.
ASSUMPTION: The North Strathfield office provides a convenient and accessible work location, with a range of amenities and public transportation options nearby.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-person or virtual interview with a panel consisting of the hiring manager, a representative from HR, and potentially other stakeholders
- Case study or presentation task to evaluate problem-solving skills and strategic thinking
- Final interview with the senior leadership team
Key Assessment Areas:
- Understanding of the FMCG industry and retail landscape
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Analytical and reporting skills
- Stakeholder management and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the FMCG industry and retail landscape in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and stakeholder management abilities
- Research the Arnott's Group and its brands to show your enthusiasm for the opportunity and understanding of the company's mission and values
ATS Keywords: Brand Management, Retail Marketing, Shopper Insights, Project Management, Campaign Analysis, FMCG Experience, Cross-Functional Collaboration, Relationship Building
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, problem-solving skills, and cultural fit within the Arnott's Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Sheets, Tableau)
- Retail-specific tools (e.g., Quantium, Cartology, Coles 360)
ASSUMPTION: Familiarity with Microsoft Office Suite, Google Workspace, and project management tools is essential for this role. Experience with retail-specific tools is also highly desirable.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands and products
- Collaboration and teamwork
- Integrity and respect
- Accountability and ownership
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic environment
- Focus on results and delivery
- Strong emphasis on collaboration and teamwork
- Opportunities for growth and development
- Support for work-life balance
Self-Assessment Questions:
- Do you have a passion for the FMCG industry and a deep understanding of retail marketing?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment and enjoy building strong relationships with internal teams and external partners?
- Are you committed to delivering high-quality work and continuously improving your skills and knowledge?
ASSUMPTION: The Arnott's Group values candidates who are passionate about their brands, collaborative, and committed to delivering high-quality work in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and competing demands
- Navigating a complex retail landscape and building strong relationships with retailers and agencies
- Adapting to changes in the market and responding to new opportunities or challenges
ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to be adaptable, resilient, and capable of managing multiple priorities in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from other brand or shopper marketing positions in its focus on managing the core Campbell's brand and leading retail marketing programs across the ANZ market.
- Compared to other FMCG companies, the Arnott's Group offers a unique opportunity to work with iconic Australian brands and contribute to their continued success.
- In terms of career path, this role offers a strong development opportunity for a junior brand or shopper marketer ready to step up and gain broad exposure across cross-functional teams and customer-facing initiatives within the Arnott's Group.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on delivering commercial results through shopper marketing initiatives within the Arnott's Group portfolio of brands.
📝 Sample Projects
- Developing and executing a strategic retail activation plan for a new product launch, including retail touchpoint strategies, co-op investments, POS materials, and field sell-in tools
- Analyzing campaign effectiveness using IRI, QUANTIUM, and Cartology ROI metrics, and presenting findings to senior leadership to inform future marketing strategies
- Building and maintaining strong relationships with retailers and agencies to secure co-op investments, negotiate favorable terms, and ensure optimal in-store execution of marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Brand & Customer Activation Manager role, with a focus on delivering commercial results through shopper marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging retail marketing campaign you've worked on and how you overcame any obstacles?
- How does the Arnott's Group support the growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- How does the Arnott's Group approach collaboration and teamwork, both internally and with external partners?
- What are the most rewarding aspects of working on the Campbell's brand, and what unique opportunities does this role offer for personal and professional growth?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit within the Arnott's Group, while also providing insights into the role's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and stakeholder management abilities
- Research the Arnott's Group and its brands to show your enthusiasm for the opportunity and understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
