Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Sofwave Medical Inc

🔹 Location: San Clemente, California, United States

🔹 Job Type: On-site

🔹 Category: Medical Device Industry

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Monitoring and protecting the brand across digital platforms
• Ensuring brand compliance and consistency
• Supporting asset creation, campaign execution, and internal team enablement
• Collaborating with various teams to maintain brand integrity

ASSUMPTION: This role requires a strong understanding of brand management principles and experience in a regulated consumer-health category.

📋 Key Responsibilities

✅ Monitor brand presence across various digital platforms and compile weekly pulse reports

✅ Manage and optimize brand-protection tools to identify misuse or infringement

✅ Draft and publish brand-right responses to user-generated content and reviews

✅ Proactively engage with physicians and patients in relevant digital communities

✅ Support the sales team by providing product knowledge and training materials

✅ Enforce brand voice, visual identity, and compliance

✅ Audit websites and third-party material for inconsistencies and drive corrections

✅ Assist in developing high-impact assets for sales and marketing purposes

✅ Coordinate virtual and in-person training sessions for field teams

ASSUMPTION: This role requires strong attention to detail, project management skills, and the ability to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field

Experience: 2-5 years in brand coordination, product marketing, or marketing communications within aesthetics, medical device, beauty, or another regulated consumer-health category

Required Skills:

• Meticulous eye for detail and consistency
• Strong project-management skills
• Proven collaborator with Sales, Clinical, Regulatory, and executive leadership
• Willingness to travel up to 20% for trade shows, photo shoots, and customer events

Preferred Skills:

• Experience with brand-protection tools
• Familiarity with the medical aesthetics industry

ASSUMPTION: Candidates with experience in brand management within a regulated industry are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Brand Manager with 2-5 years of experience in the medical device industry)

Benefits:

• Health Insurance
• Life Insurance
• 401(k) Retirement Plan
• Vacation Leave
• Sick Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Device Industry

Company Size: Not specified (check LinkedIn for updated information)

Founded: Not specified (check LinkedIn for updated information)

Company Description:

• Sofwave Medical Inc is a high-growth, fast-paced company redefining non-invasive aesthetics.
• The company values collaboration, innovation, and offers competitive compensation and strong career growth potential.

Company Specialties:

• Non-invasive aesthetics
• Medical device industry

Company Website: sofwave.com

ASSUMPTION: Sofwave Medical Inc is a growing company in the medical device industry, focusing on non-invasive aesthetics.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Director of Marketing

Work Arrangement: On-site, with up to 20% travel for trade shows, photo shoots, and customer events

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to work on high-impact projects and make a real impact on business success

ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): San Clemente, California

Geographic Context:

• San Clemente is a coastal city in California, known for its beaches and surfing culture
• The office is located in a suburban area with easy access to major highways

Work Schedule: Full-time, with up to 20% travel for trade shows, photo shoots, and customer events

ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the director of marketing

Key Assessment Areas:

• Brand management experience
• Attention to detail
• Project management skills
• Collaboration and communication skills

Application Tips:

• Highlight relevant brand management experience and achievements
• Tailor your resume and cover letter to emphasize your attention to detail and project management skills
• Prepare examples of how you have protected and enforced brand integrity in previous roles

ATS Keywords: Brand Management, Digital Monitoring, Community Engagement, Project Management, Collaboration, Asset Creation, Sales Enablement, Compliance, Training, Marketing Communications, Attention to Detail, Product Knowledge, Regulatory Knowledge, Visual Identity, Content Creation, Market Analysis

ASSUMPTION: The application process for this role is likely to be competitive, and candidates with relevant brand management experience and strong attention to detail will be most successful.

🛠️ Tools & Technologies

• Brand-protection tools (e.g., Brand24, Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Candidates should be comfortable using brand-protection, project management, and design tools relevant to the medical device industry.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Growth

Work Style:

• Fast-paced
• Collaborative
• Innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you detail-oriented and able to maintain brand consistency across various platforms?
• Do you have experience working with brand-protection tools and enforcing brand compliance?

ASSUMPTION: Candidates who are detail-oriented, collaborative, and comfortable working in a fast-paced environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing brand protection and enforcement with customer engagement
• Keeping up with industry trends and regulatory changes
• Travel requirements for trade shows, photo shoots, and customer events

ASSUMPTION: This role may present challenges in managing multiple projects and balancing brand protection with customer engagement.

📈 Similar Roles Comparison

• Brand Manager (Medical Device Industry) vs. Brand Manager (Consumer Goods Industry)
• Similarities: Both roles require strong attention to detail, project management skills, and collaboration with various teams
• Differences: The medical device industry is heavily regulated, and brand managers must be aware of and comply with regulatory requirements
• Brand Manager (Sofwave Medical Inc) vs. Brand Manager (Competitor)
• Similarities: Both roles involve monitoring and protecting the brand across digital platforms, ensuring compliance and consistency
• Differences: Sofwave Medical Inc is a high-growth, fast-paced company, while competitors may have different company cultures and growth trajectories

ASSUMPTION: This role is similar to other brand management roles in the medical device industry but may have unique challenges and opportunities specific to Sofwave Medical Inc.

📝 Sample Projects

• Developing a comprehensive brand-protection strategy for Sofwave Medical Inc
• Creating high-impact sales and marketing materials that maintain brand consistency and compliance
• Managing a team of brand ambassadors to engage with physicians and patients in relevant digital communities

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Sofwave Medical Inc?
• What are the most significant challenges facing the brand management team currently?
• How does Sofwave Medical Inc support the professional development and growth of its employees?
• What is the company's approach to maintaining brand consistency across various platforms and regions?
• How does the company ensure that brand-protection efforts do not negatively impact customer engagement?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the challenges facing the brand management team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your brand management experience, attention to detail, and project management skills
• Prepare examples of how you have protected and enforced brand integrity in previous roles
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.