📌 Core Information
🔹 Job Title: Brand Narrative Specialist
🔹 Company: Bullis School
🔹 Location: Potomac, MD
🔹 Job Type: Full Time
🔹 Category: Non-Instructional Faculty
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Capturing and sharing the vibrant student experience at Bullis School, focusing on Athletics, the Arts, and campus life.
- Creating visual content and storytelling across digital platforms to highlight student growth and community spirit.
- Working afternoon and evening hours to document meaningful moments as they happen.
- Collaborating with Communications colleagues, Arts and Athletics departments, and student groups to identify key events and stories.
- Being responsive and proactive in offering creative ideas for how to bring the Bullis experience to life visually and narratively.
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong interpersonal skills to build relationships with various stakeholders on campus.
📋 Key Responsibilities
✅ Document and share moments of connection, creativity, and excellence, particularly during after-school practices, rehearsals, performances, and games.
✅ Build relationships with coaches, arts faculty, and student leaders to tell authentic and diverse stories across divisions.
✅ Serve as a visible presence during key after-school hours to capture unplanned or spontaneous student interactions.
✅ Photograph and record video of events, performances, and informal moments that highlight the Bullis experience.
✅ Edit short-form videos and photo stories for quick social turnaround, emphasizing tone and narrative over technical polish.
✅ Maintain a curated archive of evergreen visual assets from student life for future use.
✅ Manage Bullis Arts and Athletics Instagram and Facebook accounts (and others as applicable).
✅ Work with coaches, program leaders, and students to co-create content that reflects the energy, values, and excellence of Bullis programs.
✅ Track engagement metrics to inform tone, frequency, and style of posts.
✅ Operate or train students to use a remote-controlled multi-camera system for major Arts performances.
✅ Ensure quality, consistency, and archival preservation of these recordings for institutional and family use.
✅ Provide light copywriting support: write captions, summaries, or student-centered spotlight posts.
✅ Proof and polish content created by others, ensuring clarity, tone, and alignment with Bullis values.
✅ Partner with Communications colleagues, Arts and Athletics departments, and student groups to identify key events and stories.
✅ Be responsive and proactive in offering creative ideas for how to bring the Bullis experience to life visually and narratively.
ASSUMPTION: This role involves a significant amount of multitasking and requires strong organizational skills to manage various responsibilities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Digital Media, Journalism, or related field
Experience: Minimum 3 years of experience in storytelling roles focused on photography, social media, or short-form video
Required Skills:
- Skilled with DSLR or mirrorless camera systems and basic audio/video gear
- Experience with Adobe Creative Suite—especially Lightroom, Premiere Pro, and Photoshop
- Strong understanding of best practices with Instagram, Facebook, X, and short-form video platforms
- Strong interpersonal skills and a passion for elevating student voices and experiences
- Comfortable working independently in dynamic, evening-heavy environments
Preferred Skills:
- Experience with remote-controlled multi-camera systems
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $30 - $35 per hour
Benefits:
- Medical, dental, and vision insurance
- Employer-provided basic life insurance
- Employer-provided short-term and long-term disability
- 401(k) employer match and safe harbor contribution, up to 7% of annual compensation
- Paid leave
Working Hours: Monday-Friday 12:00-8:00 pm throughout the school year, with flexibility for evening and weekend events.
ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the number of hours worked per week. The benefits listed are typical for a full-time employee in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Education
Company Size: Small (1-50 employees)
Founded: 1958
Company Description:
- Bullis School is an independent, coeducational day school for students in Early Childhood through Grade 12.
- The school is committed to providing a challenging and supportive academic environment that fosters the intellectual, social, and emotional growth of each student.
- Bullis School is known for its strong sense of community, diverse student body, and commitment to social justice and service learning.
Company Specialties:
- Academics
- Arts
- Athletics
- Community Service
Company Website: https://www.bullis.org/
ASSUMPTION: Bullis School is a well-established institution with a strong reputation in the independent school sector. It is known for its commitment to academic excellence, student growth, and community engagement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Communications and Marketing.
Work Arrangement: On-site, with a schedule designed for afternoon and evening coverage.
Growth Opportunities:
- Potential to grow within the Communications and Marketing department as the school's digital presence expands.
- Opportunities to mentor and train student interns or volunteers interested in storytelling and digital media.
- Potential to collaborate with faculty and staff on special projects or initiatives that align with the role's skills and interests.
ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative work environment.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work arrangement that allows for remote work during certain times of the year.
Office Location(s): Potomac, MD
Geographic Context:
- Potomac, MD is an affluent suburb of Washington, D.C., located approximately 20 miles northwest of the city.
- The area is known for its excellent schools, safe neighborhoods, and proximity to outdoor recreation and cultural attractions.
- The school is situated on a beautiful 132-acre campus, providing ample opportunities for outdoor photography and videography.
Work Schedule: Monday-Friday 12:00-8:00 pm throughout the school year, with flexibility for evening and weekend events.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The role requires a high level of adaptability and the ability to work independently in a busy, evening-heavy environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Director of Communications and Marketing
- In-person or virtual interview with the Director of Communications and Marketing and a member of the Communications and Marketing team
- Final interview with the Head of School
Key Assessment Areas:
- Creativity and storytelling skills
- Technical proficiency with photography, video, and editing software
- Understanding of Bullis School's mission, values, and culture
- Ability to work collaboratively and independently in a fast-paced environment
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling skills, experience with relevant software, and passion for education.
- Include a portfolio or samples of your work that demonstrate your ability to capture and share meaningful moments in a school setting.
- Be prepared to discuss your vision for bringing the Bullis experience to life visually and narratively during the interview.
- Research Bullis School's mission, values, and recent initiatives to show your understanding of the institution and its priorities.
ATS Keywords: Storytelling, Photography, Video Editing, Adobe Creative Suite, Social Media Management, Education, Student Engagement, Community Building, Event Documentation, Digital Media, Brand Narrative
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a strong portfolio and thoughtful responses to interview questions.
🛠️ Tools & Technologies
- DSLR or mirrorless camera systems
- Basic audio/video gear
- Adobe Creative Suite—especially Lightroom, Premiere Pro, and Photoshop
- Instagram, Facebook, X, and short-form video platforms
- Remote-controlled multi-camera systems (optional)
ASSUMPTION: Familiarity with additional tools and technologies relevant to the role, such as project management software or content management systems, may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Community and collaboration
- Respect and integrity
- Diversity, equity, and inclusion
- Joy and balance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Creative and innovative
- Strong interpersonal and communication skills
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with Bullis School's commitment to excellence in all endeavors, particularly in the context of storytelling and content creation?
- How do you approach building relationships with diverse stakeholders, such as coaches, arts faculty, and student leaders, to create authentic and inclusive content?
- How do you balance creativity and technical proficiency in your work, and how do you ensure that your content aligns with Bullis School's values and brand guidelines?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Bullis School's values and work style during the interview process.
⚠️ Potential Challenges
- The role requires a significant amount of multitasking and may involve working long hours, particularly during peak events and performances.
- The work environment can be dynamic and fast-paced, with a high degree of flexibility required to adapt to changing priorities and deadlines.
- The role may involve working with students, faculty, and staff who have varying levels of comfort with technology and social media, requiring strong communication and interpersonal skills.
- The role may require working with sensitive or confidential information, requiring a high degree of discretion and professionalism.
ASSUMPTION: Candidates should be prepared to discuss their strategies for managing workload, maintaining work-life balance, and navigating potential challenges in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on capturing and sharing the student experience at a single institution, rather than working with multiple clients or organizations.
- The role requires a high degree of creativity and adaptability, as well as strong interpersonal and communication skills, to build relationships with diverse stakeholders and create engaging content.
- The role offers opportunities for professional growth and development within a supportive and collaborative work environment, with potential to grow within the Communications and Marketing department as the school's digital presence expands.
ASSUMPTION: Candidates should be prepared to discuss their understanding of the unique aspects of this role and how their skills and experiences make them a strong fit for the position.
📝 Sample Projects
- Creating a visual narrative of a major arts performance, from rehearsals to the final performance, showcasing the growth and collaboration of student artists.
- Documenting a community service project, highlighting the impact of student involvement and the positive change they create in the local community.
- Capturing the energy and excitement of a school-wide event, such as a spirit week or family fun day, and creating a short-form video that showcases the school's sense of community and school spirit.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach creating engaging and meaningful content for Bullis School.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader communications and marketing strategy for Bullis School, and how will my work contribute to the school's overall goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work be evaluated against these priorities?
- How does Bullis School support the professional growth and development of its employees, particularly in the area of digital media and storytelling?
- What are the most challenging aspects of this role, and how have previous incumbents approached these challenges successfully?
- How does Bullis School balance the need for consistent branding and messaging with the desire to create authentic and engaging content that reflects the diverse voices and experiences of its students?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to the school's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling skills, experience with relevant software, and passion for education.
- Include a portfolio or samples of your work that demonstrate your ability to capture and share meaningful moments in a school setting.
- Prepare for your interview by researching Bullis School's mission, values, and recent initiatives, and be ready to discuss your vision for bringing the Bullis experience to life visually and narratively.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
