Brand Partnership ( B2B ) - Deputy Manager (copy)

📌 Core Information

🔹 Job Title: Brand Partnership (B2B) - Deputy Manager

🔹 Company: Paytm

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-roll

🔹 Category: Brand Partnerships, Strategic Alliances

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and onboarding leading FMCG brands for strategic partnerships
• Designing and executing co-branded campaigns integrating Paytm's offering with brands
• Leading end-to-end partnership lifecycle, from ideation to performance tracking
• Collaborating with internal teams for seamless execution and tracking
• Analyzing performance metrics and optimizing campaigns for better ROI and customer engagement

ASSUMPTION: This role requires a balance of strategic thinking and execution, with a focus on driving brand visibility and new customer acquisition through innovative co-branded campaigns.

📋 Key Responsibilities

✅ Identify and onboard leading FMCG brands for strategic partnerships

✅ Design and execute co-branded campaigns integrating Paytm's offering with brands

✅ Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking

✅ Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking

✅ Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement

✅ Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth

ASSUMPTION: The role involves a high degree of ownership and requires an entrepreneurial mindset to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-6 years of experience in brand partnerships or strategic alliances, preferably in FMCG, FinTech, or consumer marketing

Required Skills:

• Excellent communication, negotiation, and stakeholder management skills
• Strong understanding of co-branded campaigns and offline-to-online marketing integrations
• Ability to think strategically while managing execution on the ground
• Self-starter with a high degree of ownership and entrepreneurial mindset

Preferred Skills:

• Experience in the Indian market and understanding of local consumer behavior
• Fluency in Hindi and English

ASSUMPTION: Candidates with experience in the Indian market and proficiency in local languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Competitive benefits package
• Opportunity to work in India's fastest-growing Fintech organization
• Merit-based culture with a democratic setup

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on mobile payments and financial services distribution

Company Size: Mid-size (83 employees)

Founded: 2010, with headquarters in Delhi, India

Company Description:

• Paytm is India's leading mobile payments and financial services distribution company
• Pioneer of the mobile QR payments revolution in India
• Mission to serve half a billion Indians and bring them to the mainstream economy with the help of technology

Company Specialties:

• Mobile payments
• Financial services distribution
• Consumer marketing

Company Website: paytm.com

ASSUMPTION: Paytm's focus on innovation and technology makes it an attractive employer for candidates seeking to make a successful career in India's fastest-growing Fintech organization.

📊 Role Analysis

Career Level: Mid-level management (Deputy Manager)

Reporting Structure: This role reports directly to the Head of Brand Partnerships and works closely with internal teams such as marketing, tech, legal, and finance

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a senior role within the brand partnerships team
• Opportunity to work on high-impact projects and drive business growth
• Exposure to a wide range of brands and industries

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Paytm's business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is India's financial capital and a major commercial hub
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai has a tropical climate, with hot and humid summers and mild winters

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: Mumbai's vibrant culture and commercial opportunities make it an attractive location for this role, with a diverse range of brands and industries to engage with.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR team
• In-depth interview with the hiring manager and relevant team members
• Background check and offer

Key Assessment Areas:

• Communication and negotiation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Paytm's values
• Relevant experience and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful brand partnerships or co-branded campaigns you've worked on
• Research Paytm's mission and values to demonstrate your cultural fit

ATS Keywords: Brand Partnerships, Strategic Alliances, Co-branded Campaigns, Offline-to-online Marketing Integrations, Communication Skills, Negotiation Skills, Stakeholder Management, Strategic Thinking, Execution Management, Self-starter, Entrepreneurial Mindset

ASSUMPTION: Paytm's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are standard for the industry and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Merit-based culture
• Agile and democratic setup
• Focus on innovation and technology

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focus on execution and results

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and managing multiple stakeholders?
• Do you have a proven track record of driving results and executing on strategic initiatives?

ASSUMPTION: Paytm's merit-based culture and focus on innovation make it an attractive employer for candidates seeking to make a successful career in India's fastest-growing Fintech organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced and dynamic environment
• Navigating the complexities of the Indian market and consumer behavior
• Balancing strategic thinking with execution and day-to-day management

ASSUMPTION: The role presents unique challenges that require a strong skill set and the ability to adapt to a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other brand partnership roles, this role offers a unique opportunity to work in the fast-growing Fintech industry in India
• Paytm's focus on innovation and technology sets it apart from traditional brand partnership roles
• This role offers significant growth opportunities and the potential to make a significant impact on Paytm's business

ASSUMPTION: This role offers a unique combination of industry, company, and role-specific factors that make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a co-branded campaign with a leading FMCG brand to drive new customer acquisition and brand visibility
• Negotiating and onboarding a strategic partnership with a major retailer to expand Paytm's merchant network
• Analyzing campaign performance data to optimize ROI and customer engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates can expect in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into Paytm's overall strategy and growth plans?
• What are the biggest challenges facing the brand partnerships team currently, and how can this role help address them?
• How does Paytm support the professional development and growth of its employees?
• What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with Paytm's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful brand partnerships or co-branded campaigns you've worked on
• Research Paytm's mission and values to demonstrate your cultural fit
• Follow up with the hiring team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.