Brand Partnership -Senior Manager

📌 Core Information

🔹 Job Title: Brand Partnership - Senior Manager

🔹 Company: Paytm

🔹 Location: Bangalore, Karnataka

🔹 Job Type: On-roll

🔹 Category: Brand Partnerships

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and onboarding leading FMCG brands for strategic partnerships
• Designing and executing co-branded campaigns integrating Paytm's offering with brands
• Leading end-to-end partnership lifecycle, from ideation to performance tracking
• Collaborating with internal teams to ensure seamless execution and tracking

ASSUMPTION: This role requires a balance of strategic thinking and execution, with a strong focus on driving brand visibility and customer acquisition.

📋 Key Responsibilities

✅ Identify and onboard leading FMCG brands for strategic partnerships

✅ Design and execute co-branded campaigns integrating Paytm's offering with brands

✅ Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking

✅ Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking

✅ Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement

✅ Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth

ASSUMPTION: This role involves a high degree of stakeholder management, both internally and with partner brands.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-6 years of experience in brand partnerships or strategic alliances, preferably in FMCG, FinTech, or consumer marketing

Required Skills:

• Excellent communication, negotiation, and stakeholder management skills
• Ability to think strategically while managing execution on the ground
• Self-starter with a high degree of ownership and entrepreneurial mindset
• Strong understanding of co-branded campaigns and offline-to-online marketing integrations

Preferred Skills:

• Experience in the Indian market and understanding of local consumer behavior
• Fluency in regional Indian languages

ASSUMPTION: Candidates with experience in the Indian market and local language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 18-24 LPA (Based on experience and market standards for similar roles in Bangalore)

Benefits:

• Competitive compensation package
• Merit-based culture with opportunities for career growth
• Agile and democratic work environment
• Enviable user base and scale to work at

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Bangalore. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Paytm is a leading mobile payments and financial services distribution company in India, pioneering the mobile QR payments revolution.

Company Size: Paytm has around 83 employees (LinkedIn data), making it a mid-sized company where individual contributions can significantly impact growth.

Founded: Paytm was founded in 2010, with a mission to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Company Description:

• Paytm is India's leading mobile payments and financial services distribution company.
• Pioneer of the mobile QR payments revolution in India.
• Builds technologies that help small businesses with payments and commerce.

Company Specialties:

• Mobile payments
• Financial services
• Fintech

Company Website: https://paytm.com/

ASSUMPTION: Paytm's focus on innovation and technology makes it an exciting place to work, with opportunities for growth and learning.

📊 Role Analysis

Career Level: Senior Manager level, reporting directly to the Head of Brand Partnerships or a similar role.

Reporting Structure: This role may have team members reporting to it, depending on the organization's structure.

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific tasks.

Growth Opportunities:

• Potential to grow into a leadership role within the brand partnerships team.
• Opportunity to work on high-impact projects with significant brand partners.
• Exposure to various aspects of the business, fostering a well-rounded understanding of Paytm's operations.

ASSUMPTION: This role offers significant growth potential for the right candidate, given Paytm's rapid expansion and market dominance.

🌍 Location & Work Environment

Office Type: Paytm's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): First Floor, Devika Tower, Nehru Place, New Delhi, Delhi 110019, IN (Delhi office), and other potential locations based on the company's expansion plans.

Geographic Context:

• Bangalore is a major tech hub in India, with a vibrant startup ecosystem and a large talent pool.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational opportunities.
• Bangalore has a tropical savanna climate, with warm, humid weather year-round.

Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours based on project needs.

ASSUMPTION: Bangalore's thriving tech scene and high quality of life make it an attractive location for professionals in the industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and negotiation abilities
• Domain knowledge and understanding of brand partnerships
• Cultural fit and alignment with Paytm's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of successful brand partnerships or campaigns you've led in the past.
• Research Paytm's mission, values, and recent initiatives to demonstrate your enthusiasm for the company.

ATS Keywords: Brand Partnerships, Strategic Alliances, Co-branded Campaigns, Offline-to-online Marketing Integrations, Communication, Negotiation, Stakeholder Management, Strategic Thinking, Execution Management, Self-starter, Ownership, Entrepreneurial Mindset

ASSUMPTION: Paytm's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are standard for the industry and should be familiar to most candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Merit-based culture
• Agile and democratic work environment
• Focus on innovation and technology

Work Style:

• High degree of ownership and entrepreneurial mindset
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a merit-based culture and enjoy taking ownership of projects?
• Are you comfortable working in a fast-paced, agile environment and adapting to change?
• Do you enjoy collaborating with teams and contributing to a collective vision?

ASSUMPTION: Paytm's culture values ownership, adaptability, and collaboration, making it an attractive workplace for self-motivated and driven individuals.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with frequent changes
• Dealing with the complexities of partner relationships and negotiations
• Adapting to a merit-based culture that may be different from previous work environments

ASSUMPTION: These challenges are inherent to the role and the company's culture, and successful candidates will be those who can thrive in such an environment.

📈 Similar Roles Comparison

• This role is similar to Brand Partnership Manager roles in other companies, but with a focus on the Indian market and Paytm's unique business model.
• Compared to related roles in the industry, this position offers the opportunity to work with a market leader in mobile payments and financial services.
• Career path comparison: This role can lead to senior leadership positions within the brand partnerships team or other departments, given Paytm's growth and expansion plans.

ASSUMPTION: This role offers a unique opportunity to work with a market leader in the Indian fintech industry, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a co-branded campaign with a leading FMCG brand to drive customer acquisition and brand visibility
• Negotiating and onboarding a strategic partnership with a major retailer to expand Paytm's merchant network
• Analyzing campaign performance data and optimizing strategies to improve ROI and customer engagement

ASSUMPTION: These sample projects are representative of the types of initiatives a Brand Partnership - Senior Manager at Paytm might work on, focusing on strategic partnerships, campaign execution, and performance optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current brand partnerships portfolio and how this role fits into the team's strategy?
• How does Paytm support the growth and development of its employees in this role?
• What are the most significant challenges facing the brand partnerships team currently, and how can this role address them?
• How does Paytm measure the success of brand partnerships, and what key performance indicators (KPIs) are used to track progress?
• What opportunities exist for collaboration with other departments or teams within Paytm?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the team's priorities, and the company's growth plans, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand partnerships or campaigns you've led in the past
• Research Paytm's mission, values, and recent initiatives to demonstrate your enthusiasm for the company
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.