Brand Specialist

📌 Core Information

🔹 Job Title: Brand Specialist

🔹 Company: BMW of Eugene (Swickard Eugene, LLC)

🔹 Location: Eugene, OR

🔹 Job Type: Full-time, On-site

🔹 Category: Automotive, Sales

🔹 Date Posted: July 19, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing and promoting luxury automotive brands
• Serving as the primary point of contact for guests
• Conducting product demonstrations and sales presentations
• Negotiating vehicle prices and financing terms
• Ensuring customer satisfaction post-sale

ASSUMPTION: This role requires a strong focus on customer service and sales, with a significant portion of time spent interacting with customers and demonstrating vehicles.

📋 Key Responsibilities

✅ Greet and assist guests in a professional and friendly manner

✅ Possess a deep understanding of the brand's vehicle lineup, including features, specifications, and pricing

✅ Conduct test drives and product demonstrations to showcase the brand's vehicles

✅ Present vehicle options and packages to customers, addressing their needs and preferences

✅ Negotiate vehicle prices and financing terms with guests

✅ Complete sales transactions efficiently and accurately

✅ Maintain contact with customers after the sale to ensure satisfaction and address any concerns

✅ Assist in maintaining accurate vehicle inventory records

✅ Contribute to a clean and organized dealership environment

ASSUMPTION: This role involves a combination of customer-facing and administrative tasks, with a focus on sales and customer satisfaction.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of relevant experience preferred, but not required

Required Skills:

• Excellent communication and interpersonal skills
• Strong sales and negotiation abilities
• Ability to work independently and as part of a team
• Strong customer service orientation
• Proficiency with computer systems, including dealership management software

Preferred Skills:

• Automotive industry knowledge

ASSUMPTION: While relevant experience is preferred, the company is willing to train the right candidate with the necessary skills and passion for customer service and sales.

💰 Compensation & Benefits

Salary Range: $48,000 - $120,000 per year (based on experience and performance)

Benefits:

• Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support
• Opportunities for continued personal and professional growth.
• Medical, dental, vision, life, and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO

Working Hours: Full-time, typical dealership hours (Monday-Saturday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for brand specialists in the automotive industry. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, specifically luxury vehicles

Company Size: Mid-sized, with multiple locations across the US

Founded: 2014 in Wilsonville, OR

Company Description:

• A hospitality company that happens to sell cars, parts, and service
• A team-oriented environment where everyone plays a role in success
• Consistently ranked as one of the fastest-growing dealership groups in the US

Company Specialties:

• Representing highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more

Company Website: bmwofeugene.com

ASSUMPTION: The company's focus on hospitality and customer service sets it apart from traditional automotive dealerships, creating a unique work environment.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth within the company

Reporting Structure: Reports directly to the Sales Manager or General Sales Manager

Work Arrangement: On-site, full-time, with typical dealership hours

Growth Opportunities:

• Advancement to Sales Manager or General Sales Manager positions
• Cross-training and development in other dealership departments (e.g., service, parts, or business development)

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to develop skills in other automotive dealership departments.

🌍 Location & Work Environment

Office Type: Automotive dealership showroom and lot

Office Location(s): 2100 Martin Luther King Jr Blvd, Eugene, OR 97401

Geographic Context:

• Eugene, OR is a mid-sized city with a population of approximately 170,000
• Known for its natural beauty, outdoor recreation, and cultural attractions
• Home to the University of Oregon, which contributes to the city's vibrant atmosphere

Work Schedule: Typical dealership hours, Monday-Saturday, with some flexibility for scheduling

ASSUMPTION: The dealership's location in Eugene offers a pleasant work environment with easy access to outdoor activities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Sales Manager or General Sales Manager
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Sales and negotiation abilities
• Customer service orientation
• Automotive industry knowledge (if applicable)
• Problem-solving and decision-making skills

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare for behavioral interview questions that focus on customer service and sales scenarios
• Research the company and its luxury automotive brands to demonstrate your enthusiasm and knowledge

ATS Keywords: Brand Specialist, Sales, Customer Service, Luxury Vehicles, Automotive, Negotiation, Demonstration, Test Drive, Closing Sales, Inventory Management, Dealership

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' sales and customer service skills.

🛠️ Tools & Technologies

• Dealership Management Software (e.g., Reynolds and Reynolds, CDK Global)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Vehicle Inventory and Pricing Systems (e.g., vAuto, AutoTrader)
• Communication and Collaboration Tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the dealership's preferred software providers.

👔 Cultural Fit Considerations

Company Values:

• Hospitality – Treating customers and employees like guests
• Integrity – Acting with honesty and fairness in all interactions
• Teamwork – Collaborating and supporting one another to achieve common goals
• Continuous Improvement – Consistently seeking ways to enhance the customer experience and grow as individuals

Work Style:

• Customer-focused – Prioritizing customer needs and satisfaction
• Sales-driven – Proactive and results-oriented in pursuing sales opportunities
• Team-oriented – Collaborative and supportive of colleagues in achieving shared objectives
• Adaptable – Willing to learn and grow in a dynamic and evolving work environment

Self-Assessment Questions:

• Do you have a genuine passion for providing exceptional customer service?
• Are you comfortable working in a fast-paced, sales-driven environment?
• Do you thrive in a team setting and enjoy collaborating with colleagues to achieve common goals?
• Are you open to learning and growing in a dynamic and evolving work environment?

ASSUMPTION: The company values a strong customer focus, teamwork, and continuous improvement, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Handling difficult or upset customers and finding solutions to their concerns
• Meeting or exceeding monthly and annual sales targets
• Balancing multiple tasks and priorities in a fast-paced dealership environment
• Adapting to changes in vehicle inventory, pricing, or market conditions

ASSUMPTION: This role may present challenges related to customer service, sales performance, and adaptability to a dynamic work environment.

📈 Similar Roles Comparison

• Brand Specialist vs. Sales Consultant – Both roles focus on selling vehicles, but the Brand Specialist role may require more in-depth product knowledge and a stronger focus on representing a specific brand
• Automotive industry context – Luxury vehicle dealerships may have higher sales targets and a greater emphasis on customer service and hospitality compared to non-luxury dealerships
• Career path comparison – Brand Specialists may have opportunities to advance to Sales Manager or General Sales Manager positions, with potential growth into other dealership departments

ASSUMPTION: The Brand Specialist role may differ from other sales positions in the automotive industry, with a stronger focus on representing a specific brand and providing exceptional customer service.

📝 Sample Projects

• Developing and delivering a sales presentation for a new luxury vehicle model
• Creating and implementing a customer referral program to increase sales
• Collaborating with the marketing department to plan and execute a successful vehicle launch event

ASSUMPTION: Sample projects for this role may involve sales presentations, customer engagement initiatives, and collaborative events to promote luxury automotive brands.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of the Brand Specialist role, and how can I best prepare for them?
• How does the dealership support the growth and development of its Brand Specialists?
• What opportunities are there for cross-training and advancement within the company?
• How does the dealership measure success for this role, and what are the expectations for meeting or exceeding sales targets?
• What is the work environment like, and how does the team support one another in achieving common goals?

ASSUMPTION: Interview questions for this role should focus on understanding the challenges and opportunities of the Brand Specialist position, as well as the company's support for employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in customer service, sales, and negotiation
• Prepare for interview questions that focus on your sales and customer service abilities, as well as your enthusiasm for luxury automotive brands
• Research the company and its luxury automotive brands to demonstrate your knowledge and interest in the role
• Follow up with the Hiring Manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.