📌 Core Information
🔹 Job Title: Brand Strategy and Creative Lead
🔹 Company: Insights Learning & Development Ltd
🔹 Location: Dundee, Scotland, United Kingdom (Remote work also considered)
🔹 Job Type: Full-time
🔹 Category: Branding & Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic brand leadership, driving clarity, consistency, and impact across all touchpoints
- Cross-disciplinary team leadership, fostering high performance, accountability, and collaboration
- Brand strategy development and delivery, aligning with business goals and overarching brand direction
- Creative direction and oversight, ensuring brand expression is cohesive, consistent, and on brief
- Process management and performance measurement, benchmarking and measuring brand performance over time
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand strategy and creative development.
📋 Key Responsibilities
✅ Lead and coach a cross-disciplinary team, fostering high performance, accountability, and collaboration
✅ Manage the development and delivery of brand content and visual identity, ensuring clarity, consistency, and impact at every touchpoint
✅ Translate brand strategy into high-impact creative that builds recognition, drives differentiation, and supports commercial success
✅ Champion the brand's role across the business, building capability, aligning teams, and partnering closely with the Marketing team to deliver a consistent, customer-first brand experience
✅ Stay ahead of industry trends, define and measure brand performance, and embed smart processes that demonstrate brand value across both commercial outcomes and customer impact
ASSUMPTION: This role involves balancing strategic creativity with strong team leadership and process management to deliver consistent, high-quality output.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven senior brand leadership experience with deep expertise in brand strategy, creative development, thought leadership, and storytelling
Required Skills:
- Expertise in strong, consistent brand identities and narratives that resonate deeply with external audiences, while bringing internal audiences on the journey
- Proven experience in leading and growing high-performing brand and creative teams, fostering environments where talent thrives and output consistently meets high standards
- Ability to turn brand insight and strategy into bold, cohesive experiences that deliver measurable impact and ROI
- Experience in coordinating and overseeing multiple project delivery, ensuring effective planning, resource allocation, and timely execution across team priorities
- Revenue-awareness and impact-focused, able to balance creative ambition with business priorities and measurable outcomes
Preferred Skills:
- Experience in the Learning and Development industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in brand strategy and creative development, with a strong focus on team leadership and performance measurement.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a senior brand leadership role in the UK)
Benefits:
- 37 days holidays
- Discretionary Annual Bonus
- Private Medical Insurance/BUPA Menopause Plan
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Electric Car Scheme
- Gym-flex
- Employee Giving
- My Advantage – Employee Discounts
- Critical Illness Cover
- Employee Assistance Program
- Holiday Purchase Option
- Flexible Working
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range is estimated based on industry standards for a senior brand leadership role in the UK, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in Learning and Development through the power of self-awareness
Company Size: Small (24 employees), fostering a close-knit, collaborative work environment
Founded: 2001, with a rich history of helping people understand themselves and others to make a positive difference
Company Description:
- Insights is a Learning and Development company that aims to change the world through the power of self-awareness
- Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do
- We believe in welcoming people for who they are and supporting their journey towards whoever they want to become
Company Specialties:
- Self-awareness and personal development
- Team building and collaboration
- Leadership development
- Organizational culture and change management
Company Website: www.insights.com
ASSUMPTION: Insights is a purpose-driven company that values inclusivity, learning, and personal growth, creating a supportive and engaging work environment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Brand
Reporting Structure: This role is responsible for leading and managing a cross-disciplinary team of designers and copywriters
Work Arrangement: Hybrid (On-site and Remote), with flexible working options available
Growth Opportunities:
- Potential to shape the brand strategy and creative direction of the company
- Opportunities to mentor and develop team members, fostering a high-performing team culture
- Chance to work on a wide range of projects, driving brand recognition, differentiation, and commercial success
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's brand and overall success.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote), with an office located in Dundee, Scotland
Office Location(s): 3 Explorer Road, Dundee, DD2 1EG, United Kingdom
Geographic Context:
- Dundee is a vibrant city in Scotland, known for its rich history, cultural attractions, and scenic surroundings
- The office is located in the Terra Nova business park, offering easy access to public transportation and nearby amenities
- The city has a growing tech and startup scene, providing ample opportunities for networking and collaboration
Work Schedule: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Brand
Key Assessment Areas:
- Brand strategy and creative development expertise
- Leadership and team management skills
- Alignment with company values and culture
- Problem-solving and decision-making abilities
Application Tips:
- Highlight your relevant brand strategy and creative development experience, with specific examples of your achievements
- Demonstrate your leadership and team management skills, with a focus on driving high performance and accountability
- Showcase your understanding of the company's mission and values, and how your personal values align with theirs
- Prepare a portfolio or examples of your brand strategy and creative work, if applicable
ATS Keywords: Brand strategy, creative development, thought leadership, storytelling, people management, project coordination, team leadership, brand identity, creative direction, performance measurement, innovation, stakeholder alignment, revenue awareness, customer experience
ASSUMPTION: The interview process will focus on assessing the candidate's brand strategy and creative development expertise, as well as their leadership and team management skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify)
- Design and prototyping tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We welcome everyone for who they are and support their journey towards whoever they want to become
- Purposeful: We create a world where people truly understand themselves and others and are inspired to make a positive difference
- Colourful: We celebrate individuality and encourage everyone to be unapologetically themselves
Work Style:
- Collaborative: We work together to co-create a culture that celebrates difference and welcomes everybody
- Empathetic: We listen and learn from one another, fostering an environment of care and support
- Adaptable: We embrace change and continuously evolve to better serve our people and our customers
Self-Assessment Questions:
- How do you embody the company's values in your daily work and interactions with others?
- How do you approach building and maintaining strong, collaborative relationships with team members and stakeholders?
- How do you adapt your work style to accommodate different personalities, work preferences, and cultural backgrounds?
ASSUMPTION: Insights values inclusivity, purposefulness, and individuality, fostering a work environment that celebrates diversity and encourages personal growth.
⚠️ Potential Challenges
- Balancing strategic creativity with strong team leadership and process management
- Managing multiple projects and priorities, ensuring effective planning, resource allocation, and timely execution
- Driving brand recognition, differentiation, and commercial success in a competitive market
- Adapting to a hybrid work environment, balancing on-site collaboration and remote flexibility
ASSUMPTION: These challenges can be overcome with strong leadership, effective project management, and a deep understanding of brand strategy and creative development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand strategy and creative development, rather than day-to-day design or copywriting tasks
- Industry-specific context: The Learning and Development industry requires a strong understanding of personal development and organizational culture
- Career path comparison: This role offers a clear path to senior leadership and brand management, with opportunities to shape the company's brand strategy and creative direction
ASSUMPTION: This role is unique in its focus on brand strategy and creative development, offering a clear path to senior leadership and brand management within the Learning and Development industry.
📝 Sample Projects
- Developing a comprehensive brand strategy and visual identity for a new product or service offering
- Creating a brand guidelines document to ensure consistent and on-brand communication across all touchpoints
- Managing a team to deliver a high-impact brand campaign, driving recognition, differentiation, and commercial success
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, highlighting the candidate's ability to drive brand recognition, differentiation, and commercial success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall brand strategy and vision for the future?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its brand and creative team members?
- What are the most significant brand challenges facing the company, and how can this role address them?
- How does the company foster a culture of inclusivity, purposefulness, and individuality, and what role does this play in the brand's success?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's brand strategy, team dynamics, and cultural fit, while also showcasing their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant brand strategy and creative development experience, as well as your leadership and team management skills
- Prepare a portfolio or examples of your brand strategy and creative work, if applicable
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
