📌 Core Information
🔹 Job Title: Brand Strategy and Creative Lead
🔹 Company: Insights Learning & Development Ltd
🔹 Location: Dundee City, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and coaching a cross-disciplinary team to ensure clarity, consistency, and impact in brand expression
- Managing the development and delivery of brand content and visual identity
- Driving brand strategy aligned with business goals and overarching brand direction
- Positioning the brand as a lever for growth, driving revenue, enhancing customer experience, and delivering measurable ROI
ASSUMPTION: This role requires a strategic and creative mindset, with the ability to balance multiple projects and priorities. It involves close collaboration with various teams and stakeholders, both internally and externally.
📋 Key Responsibilities
✅ Lead and coach a cross-disciplinary team, fostering high performance, accountability, and collaboration
✅ Manage the development and delivery of brand content and visual identity, translating strategy into high-impact creative that builds recognition, drives differentiation, and supports commercial success
✅ Champion the brand's role across the business, building capability, aligning teams, and partnering closely with the Marketing team to deliver a consistent, customer-first brand experience
✅ Stay ahead of industry trends, define and measure brand performance, and embed smart processes that demonstrate brand value across both commercial outcomes and customer impact
ASSUMPTION: This role requires strong leadership, strategic thinking, and creative problem-solving skills. It involves managing multiple projects and priorities, as well as mentoring and developing team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven senior brand leader with deep expertise in brand strategy, creative development, thought leadership, and storytelling
Required Skills:
- Expertise in strong, consistent brand identities and narratives that resonate deeply with external audiences, while bringing internal audiences on the journey
- People management experience, including coaching, developing, and mentoring others to deliver with clarity, creativity, and strategic intent
- Adept at coordinating and overseeing multiple project delivery, ensuring effective planning, resource allocation, and timely execution across team priorities
- Curious, purpose-driven, and forward-thinking, with the ability to lead by example, see the potential in others, communicate with empathy and clarity, and provide regular, developmental feedback that enables others to succeed
- Experience in leading and growing high-performing brand and creative teams, fostering environments where talent thrives and output consistently meets high standards
- Revenue-awareness and impact-focused, able to balance creative ambition with business priorities and measurable outcomes
Preferred Skills:
- Experience in the Learning and Development industry
- Fluency in additional languages
ASSUMPTION: This role requires a well-rounded brand professional with a strong background in brand strategy, creative development, and team leadership. Experience in the Learning and Development industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (based on industry standards for a senior brand role in the United Kingdom)
Benefits:
- 37 days holidays
- Discretionary Annual Bonus
- Private Medical Insurance/BUPA Menopause Plan
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Electric Car Scheme
- Gym-flex
- Employee Giving
- My Advantage – Employee Discounts
- Critical Illness Cover
- Employee Assistance Program
- Holiday Purchase Option
- Flexible Working
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range is an estimate based on industry standards for a senior brand role in the United Kingdom. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Insights Learning & Development Ltd operates in the Business Consulting and Services industry, focusing on Learning and Development solutions
Company Size: Small (24 employees), which may offer a more intimate work environment and opportunities for close collaboration with senior leadership
Founded: 2001, with a history of growth and expansion in the Learning and Development sector
Company Description:
- Insights is a Learning and Development company that aims to change the world through the power of self-awareness
- Their core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do
- The company welcomes people for who they are and supports their journey towards whoever they want to become
Company Specialties:
- Learning and Development solutions
- Self-awareness and personal growth
- Team building and collaboration
Company Website: https://www.insights.com/
ASSUMPTION: Insights Learning & Development Ltd is a small company with a strong focus on personal growth and self-awareness. They prioritize creating a welcoming and inclusive work environment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Brand
Reporting Structure: This role is responsible for leading and coaching a cross-disciplinary team, with no direct reports mentioned
Work Arrangement: On-site, with a flexible working option available
Growth Opportunities:
- Potential to grow and develop the brand function within the company
- Opportunities to work on diverse projects and collaborate with various teams
- Possibility to advance within the company as it continues to grow and expand
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's brand and overall success.
🌍 Location & Work Environment
Office Type: On-site, with a flexible working option available
Office Location(s): Terra Nova, 3 Explorer Road, Dundee, DD2 1EG, United Kingdom
Geographic Context:
- Dundee is a city in Scotland with a population of approximately 148,000 people
- The city is known for its cultural attractions, including the V&A Dundee museum and the McManus Galleries
- Dundee has a relatively low cost of living compared to other major cities in the United Kingdom
Work Schedule: Full-time, typically Monday to Friday, with flexible working options available
ASSUMPTION: The work environment is on-site, with a flexible working option available. The location in Dundee offers a lower cost of living and a strong cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand strategy and creative development skills
- Leadership and team management abilities
- Alignment with company values and culture
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, creative development, and leadership skills
- Provide specific examples of your experience managing and growing high-performing brand and creative teams
- Demonstrate your understanding of the company's mission and values, and how your personal values align with theirs
ATS Keywords: Brand strategy, creative development, thought leadership, storytelling, people management, project coordination, team leadership, collaboration, brand identity, creative direction, performance measurement, stakeholder alignment, revenue awareness, innovation, insight-driven approach
ASSUMPTION: The application process may involve multiple interviews, with a focus on assessing the candidate's brand strategy, creative development, and leadership skills. Tailoring the resume and cover letter to highlight these skills is essential for a successful application.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify, or similar)
- Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Welcoming and inclusive
- Purpose-driven and forward-thinking
- Committed to continuous learning and growth
Work Style:
- Collaborative and team-oriented
- Empathetic and communicative
- Focused on delivering high-quality output
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you committed to continuous learning and personal growth?
- Do you have strong communication skills and the ability to provide regular, developmental feedback?
ASSUMPTION: Insights Learning & Development Ltd prioritizes a welcoming and inclusive work environment, with a focus on continuous learning and growth. Candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing creative ambition with business priorities and measurable outcomes
- Working in a small company with limited resources and a fast-paced environment
- Adapting to a flexible work arrangement, with a focus on results rather than hours worked
ASSUMPTION: This role may present challenges related to managing multiple projects, balancing creative ambition with business priorities, and adapting to a flexible work arrangement in a small company.
📈 Similar Roles Comparison
- This role is unique in its focus on brand strategy and creative development within a Learning and Development company
- Similar roles in other industries may have different priorities and challenges
- Career progression in this role may involve growing the brand function within the company or transitioning into a more senior leadership position
ASSUMPTION: This role is unique in its focus on brand strategy and creative development within a Learning and Development company. Candidates should consider how their skills and experiences align with the specific requirements of this role.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy that aligns with business goals and overarching brand direction
- Managing the creation and delivery of brand content and visual identity for various touchpoints, ensuring consistency and impact
- Conducting market research and analyzing brand performance metrics to inform strategic decision-making and measure brand value
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their accomplishments.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Copywriting team?
- How does the Brand & Copywriting team collaborate with other departments, such as Marketing and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional growth and development of its employees?
- What are the most challenging aspects of working in a small company, and how does the team overcome these challenges?
ASSUMPTION: These key questions are designed to help candidates better understand the work environment, team dynamics, and expectations for the role. Candidates should tailor their questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Insights Careers page
- Tailor your resume and cover letter to highlight your brand strategy, creative development, and leadership skills, with specific examples of your experience managing and growing high-performing brand and creative teams
- Prepare for interviews by researching the company's mission, values, and culture, and be ready to discuss your alignment with these aspects
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final interview round, be prepared to present a portfolio of your brand strategy and creative development work, as well as your approach to team leadership and management
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
