Contractor - Lifecycle Marketing

📌 Core Information

🔹 Job Title: Contractor - Lifecycle Marketing

🔹 Company: The Phoenix

🔹 Location: National, Papua New Guinea

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Anywhere in the Continental United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing lifecycle marketing journeys across multiple platforms
• Managing audience segmentation, message deployment, and performance optimization
• Collaborating with the Associate Director of Digital Communications on journey design and system improvements
• Creating compelling messaging across various digital channels to engage and inspire members

ASSUMPTION: This role requires a strong understanding of lifecycle marketing principles and hands-on experience with relevant platforms, preferably Braze. Candidates should be comfortable working remotely and collaborating with a team across different time zones.

📋 Key Responsibilities

✅ Execute lifecycle marketing journeys across Phoenix and NewForm platforms, including Braze campaign builds, advanced segmentation, and automated triggers

✅ Draft, test, and deploy compelling messaging across owned digital channels (email, SMS, push notifications, in-app messaging)

✅ Build and maintain dynamic segments based on behavior, preferences, and journey stage

✅ Manage end-to-end performance reporting, conducting regular analysis and optimization of campaign metrics

✅ Ensure segmentation hygiene and data accuracy to maintain deliverability and list health

✅ Collaborate with Associate Director of Digital Communications on journey design, A/B testing frameworks, and continuous system improvements

✅ Design and optimize flows that grow the member base, increase event attendance, deepen app engagement/use, and convert members to volunteers

✅ Implement personalization strategies and dynamic content based on member preferences and behaviors

ASSUMPTION: This role requires a high level of technical proficiency in lifecycle marketing and a strong attention to detail to ensure campaign success and optimal performance.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Communications, or a related field)

Experience: 3+ years of hands-on experience with lifecycle marketing platforms (Braze experience strongly preferred)

Required Skills:

• Advanced skills in audience segmentation, data analysis, and campaign performance optimization
• Proven track record building automated email marketing campaigns, drip sequences, and behavioral triggers
• Strong copywriting abilities for digital channels with understanding of mobile-first messaging
• Analytical mindset with proficiency in marketing analytics and reporting tools
• Detail-oriented approach to campaign QA, testing, and troubleshooting
• Experience working with large-scale consumer audiences (100K+ preferred)

Preferred Skills:

• Passion for mission-driven work and understanding of recovery/wellness communities
• Lived experience as a peer in recovery
• Desire to apply anti-racism and anti-oppression principles and practices to lifecycle marketing

ASSUMPTION: While not explicitly stated, a Bachelor's degree in Marketing, Communications, or a related field is assumed to be required for this role. Additionally, candidates should have a strong understanding of the recovery and wellness communities to effectively engage with the target audience.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Assumed, based on industry standards for a mid-level marketing role in the United States)

Benefits:

• Flexible schedule
• Remote work opportunity
• Mission-driven work environment

Working Hours: 20 hours per week, flexible schedule

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the United States. The actual salary may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit, Health & Wellness

Company Size: Small (Assumed, based on the role's focus on building a new engagement engine and the company's mission-driven nature)

Founded: 2006

Company Description:

• The Phoenix is a non-profit organization dedicated to building a sober active community that fuels resilience and harnesses the transformational power of connection
• The organization offers free programs, both in-person and online, for anyone with 48 hours of sobriety, including activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation
• The Phoenix aims to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace and welcomes people from all backgrounds

Company Specialties:

• Recovery support
• Community building
• Wellness activities

Company Website: https://thephoenix.org/

ASSUMPTION: The Phoenix is a small, mission-driven organization focused on supporting individuals in recovery and building a sober active community. Candidates should be passionate about the organization's mission and committed to creating engaging experiences for its members.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The contractor will report directly to the Associate Director of Digital Communications

Work Arrangement: Remote (Anywhere in the Continental United States), 20 hours per week, flexible schedule

Growth Opportunities:

• Potential for contract renewal or full-time employment
• Opportunity to make a significant impact on the organization's engagement strategy and member growth
• Chance to develop skills in lifecycle marketing, campaign optimization, and cross-channel communication

ASSUMPTION: This role offers growth opportunities through contract renewal, skill development, and the potential for full-time employment. Candidates should be proactive in seeking feedback and opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Remote (The Phoenix has no physical office locations)

Office Location(s): N/A

Geographic Context:

• The Phoenix serves individuals across the United States, with a focus on building local communities and supporting members in their recovery journeys
• The organization offers both in-person and online programs, allowing members to participate from anywhere
• The remote work environment enables candidates to work from any location within the Continental United States

Work Schedule: Flexible, with a requirement of 20 hours per week

ASSUMPTION: The remote work environment allows for a high degree of flexibility and enables candidates to balance their personal and professional responsibilities. However, candidates should be prepared to work independently and manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Associate Director of Digital Communications
• Technical assessment or case study presentation
• Final interview with the Associate Director of Digital Communications and/or other team members

Key Assessment Areas:

• Technical proficiency in lifecycle marketing and relevant platforms
• Copywriting and messaging skills
• Analytical and problem-solving skills
• Cultural fit and passion for the organization's mission

Application Tips:

• Highlight relevant experience with lifecycle marketing platforms, particularly Braze
• Demonstrate a strong understanding of the recovery and wellness communities in your cover letter
• Prepare examples of successful lifecycle marketing campaigns or projects to discuss during the interview

ATS Keywords: Lifecycle Marketing, Braze, Audience Segmentation, Campaign Performance Optimization, Copywriting, A/B Testing, Conversion Optimization, Retention Marketing, Behavioral Triggers, Email Marketing, Push Notifications, In-app Messaging, Dynamic Content, Personalization Strategies, Campaign QA, Troubleshooting

ASSUMPTION: The application process for this role may include a technical assessment or case study presentation to evaluate the candidate's hands-on experience with lifecycle marketing platforms and their ability to create engaging campaigns.

🛠️ Tools & Technologies

• Braze (preferred)
• Phoenix and NewForm platforms
• Marketing analytics and reporting tools (e.g., Google Analytics, Tableau)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Candidates should have experience with Braze or similar lifecycle marketing platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Community
• Resilience
• Connection

Work Style:

• Collaborative
• Mission-driven
• Flexible and adaptable

Self-Assessment Questions:

• How do you incorporate the values of community, resilience, and connection into your work?
• How do you approach working remotely and maintaining productivity in a flexible work environment?
• How do you ensure that your messaging and campaigns are inclusive and engaging for diverse audiences?

ASSUMPTION: Candidates should be passionate about the organization's mission and values and demonstrate a strong commitment to creating engaging experiences for its members. Additionally, candidates should be comfortable working remotely and collaborating with a team across different time zones.

⚠️ Potential Challenges

• Managing a large-scale consumer audience (100K+) and ensuring deliverability and list health
• Balancing multiple projects and priorities in a remote work environment
• Adapting to the unique needs and preferences of a diverse membership base
• Working with limited resources and budget constraints in a non-profit organization

ASSUMPTION: Candidates should be prepared to manage a large-scale consumer audience and adapt to the unique needs and preferences of a diverse membership base. Additionally, candidates should be comfortable working with limited resources and budget constraints in a non-profit organization.

📈 Similar Roles Comparison

• This role focuses on building automated engagement engines and creating cross-channel journeys, whereas related positions may focus more on campaign strategy, creative content, or data analysis
• In the non-profit sector, lifecycle marketing roles may have limited resources and budget constraints compared to corporate or for-profit organizations
• Career progression in this role may involve contract renewal, full-time employment, or transitioning to a related role within the organization

ASSUMPTION: Candidates should research similar roles in the non-profit sector and consider the unique challenges and opportunities that come with working in a mission-driven organization.

📝 Sample Projects

• Developing and executing a cross-channel onboarding campaign for new members
• Creating personalized messaging and offers for members based on their journey stage and preferences
• Optimizing automated triggers and segmentation to improve campaign performance and engagement

ASSUMPTION: Candidates should prepare examples of successful lifecycle marketing campaigns or projects that demonstrate their technical proficiency and ability to create engaging experiences for diverse audiences.

❓ Key Questions to Ask During Interview

• How does the Associate Director of Digital Communications envision this role contributing to the organization's overall engagement strategy?
• What are the most significant challenges facing the current lifecycle marketing efforts, and how can this role address them?
• How does The Phoenix support the professional growth and development of its contractors?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does The Phoenix foster a culture of inclusivity and accessibility in its programs and communications?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and commitment to the organization's mission. Additionally, candidates should be prepared to discuss their relevant experience and qualifications in detail.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through The Phoenix's careers page
• Highlight your relevant experience with lifecycle marketing platforms, particularly Braze, in your resume and cover letter
• Prepare examples of successful lifecycle marketing campaigns or projects to discuss during the interview
• Follow up with The Phoenix one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.