Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: FootballCo.

🔹 Location: New York, New York, United States

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies for branded content campaigns
• Collaborating with sales, creative, and editorial teams
• Identifying and winning commercial opportunities
• Creating FootballCo brand IP concepts to build audiences
• Mentoring junior team members

ASSUMPTION: This role requires a balance of creative thinking and data-driven insights to deliver effective campaigns. The successful candidate will be comfortable working in a fast-paced, startup-like environment.

📋 Key Responsibilities

✅ Work closely with internal stakeholders to clarify briefs and commercial challenges

✅ Support local and global sales teams on proposals and improve overall proposal quality

✅ Develop go-to-market positioning and strategy

✅ Identify relevant insights and package them in relevant ways

✅ Communicate strategic solutions to commercial, brand, or audience briefs

✅ Brief, inspire, and provide feedback to creative and editorial teams

✅ Evaluate concepts and creative work against the original strategy

✅ Craft content strategies that leverage social and digital platforms for measurable results

✅ Drive projects through to successful conclusions through clear communication and collaboration

✅ Mentor, support, and line manage future junior members of the strategy team

ASSUMPTION: The role involves a mix of strategic thinking, creative problem-solving, and stakeholder management. Strong communication and presentation skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field

Experience: Extensive experience (5-10 years) in media, sports marketing, agency, or brand strategy roles

Required Skills:

• Proven experience in developing strategic & creative media campaign proposals
• Strong understanding of digital and social platforms
• Ability to combine creativity with consideration of performance metrics
• Excellent presentation skills
• Understanding of the sports, media, or entertainment industries
• Ability to collaborate with commercial and account management teams

Preferred Skills:

• Experience in the soccer industry
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in strategic roles and a passion for soccer will be well-suited to this position.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: FootballCo is the world's largest dedicated soccer content and media business, reaching over 400 million soccer fans across the globe each month.

Company Size: FootballCo has a team of over 300 employees globally, making it a mid-sized company with a startup-like culture.

Founded: FootballCo was founded in 2016 and has since grown to include brands such as GOAL, INDIVISA, SOCCER GIRL, and MUNDIAL.

Company Description:

• FootballCo is a young company with established brands and serious investment behind it
• Their mission is to give fans more of the game by building soccer communities that entertain, inform, and inspire action
• They operate in a fast-paced, dynamic environment with a global reach

Company Specialties:

• Soccer content and media
• Branded content
• Sports marketing
• Digital and social media strategy

Company Website: footballco.com

ASSUMPTION: FootballCo's unique position in the soccer industry and its global reach make it an attractive employer for soccer enthusiasts and marketing professionals alike.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and mentorship

Reporting Structure: The Creative Strategist will report directly to the Head of Strategy and work closely with various internal teams

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Mentoring junior team members
• Contributing to the development of FootballCo's go-to-market strategy
• Potential career progression within the strategy team or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding team.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in New York City

Office Location(s): New York, New York

Geographic Context:

• New York City is a major global hub for media, advertising, and entertainment industries
• The office is located in a vibrant and diverse neighborhood with numerous amenities
• The city offers a wide range of cultural, culinary, and recreational opportunities

Work Schedule: Flexible hours with a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work

ASSUMPTION: The hybrid work arrangement and central location of the office provide a good balance between collaboration and flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Creativity and innovation
• Communication and presentation skills
• Industry knowledge and soccer passion

Application Tips:

• Highlight relevant experience and achievements in strategic roles
• Demonstrate a strong understanding of the soccer industry and FootballCo's brands
• Showcase your ability to combine creativity with data-driven insights
• Prepare examples of successful branded content campaigns you've worked on

ATS Keywords: Creative Strategy, Data Analysis, Branded Content, Digital Marketing, Social Media, Audience Research, Collaboration, Presentation Skills, Sports Marketing, Content Strategy, Client Management, Commercial Proposals, Performance Metrics, Stakeholder Management, Insight Development

ASSUMPTION: FootballCo's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Twitter, Facebook, Instagram, TikTok)
• Data analysis tools (Google Analytics, Tableau, Power BI)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Passion for soccer
• Creativity and innovation
• Collaboration and teamwork
• Data-driven decision making
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-informed and strategic
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the soccer industry?
• Can you provide an example of a time when you combined creativity with data-driven insights to deliver a successful campaign?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: FootballCo values candidates who are passionate about soccer, creative thinkers, and strong collaborators with a data-driven mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various internal stakeholders and clients
• Keeping up with the ever-changing soccer industry and digital landscape
• Working in a hybrid environment, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the soccer industry and its fans
• FootballCo's global reach and diverse portfolio of brands offer unique opportunities for growth and learning
• This role offers a blend of strategic thinking, creativity, and stakeholder management, making it well-suited for candidates with a versatile skill set

ASSUMPTION: This role is unique within the soccer industry and offers a rare opportunity for candidates with the right combination of skills and passion.

📝 Sample Projects

• Developing a branded content campaign for a major soccer tournament
• Creating a go-to-market strategy for a new FootballCo brand
• Conducting audience research to inform content strategy for a soccer-focused publication

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful candidate in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does FootballCo approach working with clients and stakeholders to deliver successful campaigns?
• What opportunities are there for professional growth and development within the strategy team and FootballCo as a whole?
• How does FootballCo balance the need for creativity and innovation with the need for data-driven decision making?
• What is the company culture like, and how does it support the success of its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at FootballCo.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful branded content campaigns you've worked on to showcase your creativity and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.