📌 Core Information
🔹 Job Title: CRM Marketing Specialist II
🔹 Company: NSM Insurance Group, LLC
🔹 Location: Cherry Hill, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid (Remote from anywhere in the continental US)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote from anywhere in the continental US)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the company's CRM system in HubSpot to enhance customer experiences
- Collaborating with cross-functional teams to implement targeted campaigns and maintain data quality
- Developing and tracking leads, opportunities, and sales activities within the CRM system
- Monitoring and analyzing CRM data and campaign performance to optimize strategies
- Staying up-to-date with industry trends and best practices in CRM
ASSUMPTION: This role requires a balance of technical CRM management skills and marketing expertise to drive customer engagement and business growth.
📋 Key Responsibilities
✅ Customize, configure, and optimize our CRM system to ensure efficient and effective use of customer data
✅ Develop and maintain integrations between the CRM system and other business systems to enhance usability
✅ Manage feed management between CRM, marketing tools, and websites to ensure accurate and efficient data flow
✅ Collaborate with marketing team to create and implement targeted and personalized customer communication
✅ Develop and track leads, opportunities, and sales activities within the CRM system
✅ Monitor and analyze CRM data and campaign performance, pivoting strategy as needed
✅ Act as a strategic leader for cross-functional customer initiatives
✅ Collaborate with the Demand Generation Manager to optimize our HubSpot built MQL Rubric
✅ Train employees on the use of the CRM system and ensure effective use to support business goals
✅ Stay up-to-date on industry trends and best practices in CRM, identifying opportunities for improvement
✅ Troubleshoot CRM issues and work closely with the IT team to ensure system reliability and performance
✅ Ensure that the CRM system is secure and that customer data is protected, in compliance with relevant regulations and company policies
ASSUMPTION: This role involves a mix of strategic planning, hands-on CRM management, and cross-functional collaboration to drive customer engagement and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years of CRM management experience using HubSpot (preferred), Salesforce, Oracle, etc.
Required Skills:
- Independent, strategic thinker with demonstrated experience using critical thinking/analysis skills
- Extensive project-based experience managing CRM projects from concept to implementation
- Strong understanding of database technologies as well as data modeling and architecture
- Solid background with a variety of industry-standard tools (Marketing automation, CRM, Google Analytics, etc.)
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with various departments within the company
- High attention to detail with a sense of urgency to complete tasks and meet deadlines
- Comfortable owning multiple projects at one time with varying timelines and stakeholders
- Strong problem-solving skills and attention to detail
- Ability to work independently and as part of a team
Preferred Skills:
- Experience with HubSpot
- Experience in the insurance industry
ASSUMPTION: Candidates should have a strong background in CRM management, marketing, and project management, with a proven track record of driving customer engagement and business growth.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year (based on experience level)
Benefits:
- Health insurance (medical, dental, vision)
- Flexible spending & health savings accounts
- Life insurance
- Retirement plan
- Paid time off
- Employee referral program
Working Hours: Full-time, typically 40 hours per week. Hybrid work arrangement allows for remote work from anywhere in the continental US.
ASSUMPTION: The salary range provided is based on industry standards for a CRM Marketing Specialist II role with the given experience level. Benefits are standard for a mid-size company in the insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically collector car and collectible item insurance
Company Size: Mid-size (1,001-5,000 employees)
Founded: 1976
Company Description:
- American Collectors Insurance specializes in collector car insurance policies
- Offers A+ service rating and industry-leading insurance protection for appreciating collector vehicles and collectible items
- Collaborates with Condon Skelly, Heacock Classic, and JC Taylor Insurance to form a powerhouse collective in the realm of collectibles and collector car insurance
Company Specialties:
- Collector car insurance
- Collectible item insurance
- Insurance for appreciating assets
Company Website: americancollectors.com
ASSUMPTION: American Collectors Insurance is a well-established company in the insurance industry, with a focus on protecting cherished possessions and fostering a vibrant community of enthusiasts, historians, and guardians of prized possessions.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: Reports to the Director of Digital Marketing
Work Arrangement: Hybrid (Remote from anywhere in the continental US, with occasional on-site work)
Growth Opportunities:
- Potential to expand responsibilities and take on more strategic initiatives as the company grows
- Opportunities to learn and develop skills in CRM management, marketing, and project management
- Possibility to work on cross-functional projects and collaborate with various departments within the company
ASSUMPTION: This role offers a unique opportunity to optimize and streamline the company's CRM process, develop targeted and personalized campaigns, and maintain data quality to drive value for customers, brokers, and the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote from anywhere in the continental US, with occasional on-site work at the Cherry Hill, NJ office)
Office Location(s): Cherry Hill, NJ
Geographic Context:
- Cherry Hill is a suburban area located near Philadelphia, PA
- The office is easily accessible by car and public transportation
- The area offers a mix of urban and suburban living, with various amenities and attractions nearby
Work Schedule: Full-time, typically 40 hours per week. Flexible hours and remote work options may be available.
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and on-site collaboration, providing flexibility and the opportunity to work from anywhere in the continental US.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- CRM management skills and experience
- Marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant CRM management experience and marketing achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
- Prepare for behavioral and situational interview questions that focus on your CRM management, marketing, and project management skills
- Research the company and the insurance industry to show your enthusiasm and knowledge
ATS Keywords: CRM, HubSpot, Marketing Automation, Google Analytics, Customer Experience, Data Analysis, Project Management, Cross-Functional Collaboration, Strategic Thinking
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, focusing on the candidate's CRM management, marketing, and project management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (CRM, Marketing Automation, Email Marketing)
- Google Analytics
- Database technologies (e.g., SQL, MySQL)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The candidate should have experience with CRM management tools, marketing automation platforms, and database technologies, as well as proficiency in using project management tools and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Passion for protecting cherished possessions and fostering a vibrant community of enthusiasts
- Excellence in customer service and insurance protection
- Collaboration and teamwork across departments and initiatives
Work Style:
- Strategic and independent thinker with strong critical thinking and analytical skills
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with various departments
- High attention to detail and a sense of urgency to complete tasks and meet deadlines
- Comfortable owning multiple projects at one time with varying timelines and stakeholders
Self-Assessment Questions:
- Do I have a passion for protecting cherished possessions and fostering a vibrant community of enthusiasts?
- Am I an excellent communicator and collaborator, able to work effectively with various departments?
- Do I have strong critical thinking and analytical skills, with a strategic and independent mindset?
- Am I comfortable owning multiple projects at one time with varying timelines and stakeholders?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they align with the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple projects with varying timelines and stakeholders may require strong organizational skills and prioritization
- Working with cross-functional teams may present unique challenges in communication and collaboration
- Staying up-to-date with industry trends and best practices in CRM may require continuous learning and adaptation
- The hybrid work arrangement may require flexibility and adaptability in balancing remote work and on-site collaboration
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or a CRM Manager, but with a stronger focus on marketing and customer engagement
- In the insurance industry, this role may have unique challenges and opportunities related to customer segmentation, targeting, and lead generation
- Career progression may involve expanding responsibilities and taking on more strategic initiatives, or moving into a marketing management role
ASSUMPTION: Candidates should compare this role to similar positions in the marketing and CRM management fields, considering the unique aspects of the insurance industry and the company's mission.
📝 Sample Projects
- Developing and implementing a targeted email campaign to engage customers and drive policy renewals
- Optimizing the CRM system to improve data quality and enhance customer experience
- Collaborating with the Demand Generation Manager to optimize the HubSpot built MQL Rubric and improve lead generation
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, focusing on customer engagement, data management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's CRM strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
- How does the company foster a culture of collaboration and teamwork across departments?
- What are the expectations for remote work and on-site collaboration in this hybrid role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, ensuring a strong fit and alignment with the company's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant CRM management experience and marketing achievements
- Prepare for behavioral and situational interview questions that focus on your CRM management, marketing, and project management skills
- Research the company and the insurance industry to show your enthusiasm and knowledge
- Follow up with the HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
